Jimmy Ma

Director of Marketing at Infocast
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles County, California, United States, US

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Director of Marketing
      • Mar 2015 - Present

      • Increased Q1 revenue by 25% YoY with a refined digital and traditional media split through identifying high-performance channels• Responsible for 19:1 ROI in the past 2 years despite entry into emerging and unfamiliar industries as part of expansion plan• Leading testing initiatives that have contributed to a 10% QoQ increase in email marketing and paid search effectiveness• Decreased abandonment rate by 83% with consolidation of customer buying experience and utilizing a more intuitive checkout system• Implemented lead scoring system that contributed to a 25% cut in outbound marketing spend for reallocation to inbound lead and demand generation Show less

    • Marketing Manager
      • Jun 2012 - Mar 2015

      Built and managed a marketing team of 5 direct reports at a for-profit conference company operating for over 30 years. Implemented advanced analytics to create data-driven channel marketing strategies tailored to market-based segments. Oversaw all marketing and telesales deployment activities.• Led the rebranding and redesign of company websites, networking platform, email marketing and direct mail• Improved email deliverability by 35% through introduction of list hygiene best practices, interest-based segmentation, an improved unsubscribe process and a frequency-cap protocol• Developed lead generation strategies using gated content and abandoned purchases for remarketing campaigns that generated 15% of annual revenue• Created in-between conversion tracking to counter purchase funnel data gap as a result of using a third-party checkout system Show less

    • United States
    • Wireless Services
    • 1 - 100 Employee
    • Marketing & Sales Manager
      • May 2010 - Jun 2012

      Led the marketing and sales teams with 15 direct reports at a wireless accessories corporation generating $8M in annual revenue. Responsible for revenue growth, customer retention and brand equity in a cutting-edge industry ahead of its time. • Increased wholesale order revenue average by 15% through cost-efficient bulk purchase incentives and tiered MOQ packages • Improved sales team call efficiency and close rate through the implementation of weekly strategic meetings, optimized sales collateral and a cultural change on the sales floor • Grew B2C direct sales revenue for subsidiary OEM brands by 400% with expansive social media touchpoints, live customer support and consumer-centric messaging and purchase experience • Designed a new RMA process that built trust with wholesale clients and direct sale customers that that tripled the average lifetime value across all accounts Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • SEO Specialist
      • Sep 2009 - May 2010

      Managed 30+ client relationships at a SEO research advisory firm. Planned and executed SEO strategies in accordance with Google's dynamic algorithms using white hat best practices that generated company-leading organic growth results with longevity. • Led the team with 17% higher customer acquisition and retention rates by emphasizing trust-building with prospects and clients backed by high-performance results • Decreased the cost of PPC campaigns by 20% on average across all clients through implementation of daily review and warning triggers to minimize the negative impact of ineffective targets • Created an automated scoring system that prioritized high-impact keywords based on net saturation, competition, long-tailed search patterns and user behaviors • Identified emerging high-value keywords and phrases for early investment using search trends, industry developments and projected future needs of more diversified clients Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Marketing Specialist
      • May 2009 - Sep 2009

      Played an integral role in brand outreach at sporting events, pop-up stores and communities. Responsible for promoting the latest apparel and shoe products and technologies to consumers. Built customer interest and trust in the Nike brand with product knowledge, enthusiasm and salesmanship. Played an integral role in brand outreach at sporting events, pop-up stores and communities. Responsible for promoting the latest apparel and shoe products and technologies to consumers. Built customer interest and trust in the Nike brand with product knowledge, enthusiasm and salesmanship.

Education

  • California State University, Northridge
    Bachelor of Science (B.S.), Marketing

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