Experience

Goodside Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director, Marketing

  • Aug 2021 - Present



Centene Corporation

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director, Product Marketing & Communications at Envolve PeopleCare (Centene)

  • Oct 2015 - Mar 2021

  Promoted during the establishment of Envolve Health to enhance the development and value of payer-based ancillary health programs. Head of internal communications for 1,000+. Town Hall and Webinar ‘MC’. Engagement lead.-Recruited, hired, and terminated full-time staff, managing up to nine direct reports with a tactical delegation approach. Utilized SMART goals, weekly team meetings, bi-weekly 1-on-1s, quarterly growth check-ins, and annual reviews. Fostered promotions for multiple high-performing staff. Responsible for department and project budgets, staffing solutions, and internal strategy. Supported and/or managed multiple vendors (project management, SEO, email marketing, etc.)-Champion of the ‘Identity’ initiative, managing a peer-level workgroup across product, account management, HR, and operations to unify disparate services into a cohesive portfolio. Researched customer segments, competitive intel, positioning opportunities, and audience-specific value propositions. Collaborated with C-suite and front-line to establish the ‘Care Connection’ portfolio, earning 25% (yoy) increase in client (B2B) satisfaction.-Collaborated with product owners and developers, account management, clinical operations, and IT to develop strategic, agile 18-month product roadmaps for Online Health Content, Nurse Advice Line, On.Demand Diabetes, and Disease Management.-Deployed the Multicultural Inclusivity, Organizational Transparency, You Rock Engagement, and New Hire Orientation campaigns to reimagine internal communications and drive the first AON employee engagement score increase (3%).-Launched multi-modal (email, bulletin, telephonic, web) programs to enhance client engagement campaigns.-Recognized with the United Way Spirit of North Carolina Award (2020) as Coordinator of the internal charitable drive that raised more than $80k in charitable contributions.

• Manager, Product Development at Cenpatico (Centene)

  • Jul 2014 - Oct 2015

  Promoted to lead internal and external program development within the Marketing, Communications, and Partnerships (MCAP) department in support of behavioral health operations serving 12 million eligible Medicaid beneficiaries across 15 states. Managed two direct reports.

• Senior Contract Negotiator at Cenpatico (Centene)

  • Sep 2011 - Jul 2014

  Transitioned from a generalist research role to provider network implementations and operations. Twice promoted within the provider network and contracting unit, becoming the principal negotiator charged with ensuring the delivery of behavioral health benefits for millions of Medicaid and Marketplace beneficiaries. Department liaison with provider relations, data management, operations, and finance. Managed as many as six project-based temporary staff.

• Research Specialist (Centene)

  • Aug 2009 - Aug 2011

  Joined Centene Corporation as a junior front-line worker and quickly translated previous experience into an expanding role within the Clinical Research and Business Development department, performing investigative and research assignments.



Southland Conference

• Media Services Representative

  • Jan 2009 - Jun 2009

  Hired to a six-month internship with the NCAA Division I Southland Conference corporate office. Responsible for serving as the media representative for men’s and women’s tennis, track and field, and the 2009 Southland Conference Basketball Tournament in Katy, TX.



American Community Newspapers Inc

• United States
• Book and Periodical Publishing

• Sports Editor, The McKinney Courier-Gazette

  • Jul 2005 - Aug 2008

  Recruited to join a conglomerate of more than 20 community-based local periodicals following a successful college internship. Promoted to the Sports Editor and interim co-managing editor for The McKinney Courier-Gazette following 20 months as the sports reporter and editor for The Frisco Enterprise, Little Elm Journal, Celina Record, and The Colony Courier-Leader.