Experience

Toolway Industries Ltd.

• Canada
• Wholesale
• 1 - 100 Employee

• Ecommerce Manager

  • Jan 2016 - Present

  • Built Ecommerce department by developing guidelines, proper procedures and identifying opportunities to increase strategic partnerships with national retailers.• Managed a team that developed and built company website bringing in additional monthly revenues of 200K.• Increased company’s internet sales revenues through partner websites from $5K a year to $1 million in 2.5 years by establishing and building relationships with online buyers which led to the addition of hundreds of product listings.• Helped develop and execute company's strategic online marketing plan.• Project managed a complete corporate rebrand including visuals, mission statement and brand essence.• Conducted internal workshops to assimilate and communicate corporate rebrand message and brand promise to entire staff.• Analyzed market to identify possible trends and brought those to the online environment including LED work lights and Bluetooth enabled home improvement technology. • Continue to use analytics to identify unique website visitors and SEO to increase company’s website interactions and sales.• Cultivated sales leads and used cold calling to obtain actual product listings with Costco, Home Depot, Lowe’s, Rona, Walmart, Wayfair, Amazon and other international retailers. • Used sales and traffic analysis and analytics to identify successes or failures of individual product offerings and profit opportunities for each Ecommerce site.• Work with internal and external teams to plan and execute the layout, look and content of company website.• Work with customers to identify and implement online promotions to help drive sales and product exposure.• Lead internal team to ensure a strong social media presence that adheres to corporate message and stated goals including, Instagram, Twitter, Facebook and YouTube.• Network through workshops and trade shows to continually develop and maintain long term business relationships.

• Sales and Ecommerce Coordinator

  • Sep 2015 - Dec 2015

  • Met with buyers to discuss sales goals and recommend possible products to feature on Ecommerce platforms.• Built data spreadsheets for product submissions in format required for each individual Ecommerce platform.• Worked with Graphics Department to choose and create images for selected products.• Produced marketing copy to be displayed in product description and product features page.• Use Vendor Portals to receive and process Ecommerce Purchase Orders, including scheduling couriers and dealing with returns and invoicing.• Utilize SAP to process incoming Purchase Orders manually along with any EDI transaction processes.

• Customer Service Representative and Inside Sales

  • Jul 2014 - Aug 2015

  • Attracted potential customers by answering product and service questions; suggesting information about other products and services.• Dealt with customer complaints and suggested solutions to satisfy concerns.• Processed orders, created invoices and credit notes for customer accounts with use of SAP software.• Responded decisively to irate customers.• Resolved product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.• Analyzed Data and specific metrics to look for issues concerning customer service and suggested improvements to prevent re-occurrence.



Self-employed

• Owner/Operator

  • Jun 1998 - Jun 2014

  • Owned and operated a 4000 square foot retail store in downtown Toronto for over 17 years• Hired, interviewed and trained full-time and part-time staff members• Handled the day-to-day financials and accounting of all business matters including: budgeting, profit and loss statements• Implemented sound inventory controls to maximize sales and control cost• Handled all purchasing to ensure the right products were featured in the store • Developed business and marketing plans in order to increase profits by introducing new product lines and incentive programs• Used strategic advertising to increase walk-in and new business • Delegated staff responsibility and kept sales staff motivated to ensure customer service and sales remained a high priority



The Mohan Group

• Account Manager

  • Aug 1996 - May 1998

  • Serviced and managed existing advertising accounts• Cultivated new sales leads and contracts• Assisted the creative department in developing and executing ideas and concepts for advertising campaigns, sales and cross promotions • Serviced and managed existing advertising accounts• Cultivated new sales leads and contracts• Assisted the creative department in developing and executing ideas and concepts for advertising campaigns, sales and cross promotions