Alejandra Jiménez

Associate Director of Digital Campaigns at Women's Equality Center
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Associate Director of Digital Campaigns
      • Mar 2022 - Present

    • Digital Campaigns Manager
      • Aug 2020 - Mar 2022

      • Implement and manage digital campaigns aimed at expanding sexual and reproductive rights for women in Latin America. • Identify and develop digital strategies and tactics to grow online communities, target decision makes, and sway public opinion using human rights frameworks, persuasive messaging, and content creation. • Monitor and evaluate campaign effectiveness on a regular basis to identify opportunities for digital growth and impact throughout the region.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2018 - Jul 2019

      ∙ Cultivated and managed 50+ relationships with social media influencers that position the client’s brand in a positive, authentic way. ∙ Spearheaded the creation and implementation of content and timely marketing campaigns to heighten following, engagement, brand awareness, and ROI. ∙ Monitored the online presence of the client’s brand and engage with users to strengthen customer relationships and brand loyalty. ∙ Cultivated and managed 50+ relationships with social media influencers that position the client’s brand in a positive, authentic way. ∙ Spearheaded the creation and implementation of content and timely marketing campaigns to heighten following, engagement, brand awareness, and ROI. ∙ Monitored the online presence of the client’s brand and engage with users to strengthen customer relationships and brand loyalty.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Sep 2015 - May 2016

      • Researched, wrote, and published six news articles for the Metro and Campus sections. • Covered local political events, social issues, and breaking stories in the Greater Boston area. • Developed story ideas and pitched to news editors. • Researched, wrote, and published six news articles for the Metro and Campus sections. • Covered local political events, social issues, and breaking stories in the Greater Boston area. • Developed story ideas and pitched to news editors.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Associate
      • Oct 2015 - Feb 2016

      • Managed digital and creative content for all clients by creating media projects to promote client platforms on social networking sites like Twitter, Facebook, and Instagram. • Increased brand awareness and expanded client’s media lists by crafting interactive social media posts promoting client products, services, events. • Managed digital and creative content for all clients by creating media projects to promote client platforms on social networking sites like Twitter, Facebook, and Instagram. • Increased brand awareness and expanded client’s media lists by crafting interactive social media posts promoting client products, services, events.

Education

  • Columbia University in the City of New York
    Master of Arts - MA, International/Global Studies
    2019 - 2020
  • Boston University
    Bachelor's degree, Communication, Journalism, and Related Programs
    2014 - 2018

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