Alejandra Jiménez
Associate Director of Digital Campaigns at Women's Equality Center- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Experience
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Women's Equality Center
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United States
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Public Policy Offices
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1 - 100 Employee
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Associate Director of Digital Campaigns
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Mar 2022 - Present
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Digital Campaigns Manager
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Aug 2020 - Mar 2022
• Implement and manage digital campaigns aimed at expanding sexual and reproductive rights for women in Latin America. • Identify and develop digital strategies and tactics to grow online communities, target decision makes, and sway public opinion using human rights frameworks, persuasive messaging, and content creation. • Monitor and evaluate campaign effectiveness on a regular basis to identify opportunities for digital growth and impact throughout the region.
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TFC Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Aug 2018 - Jul 2019
∙ Cultivated and managed 50+ relationships with social media influencers that position the client’s brand in a positive, authentic way. ∙ Spearheaded the creation and implementation of content and timely marketing campaigns to heighten following, engagement, brand awareness, and ROI. ∙ Monitored the online presence of the client’s brand and engage with users to strengthen customer relationships and brand loyalty. ∙ Cultivated and managed 50+ relationships with social media influencers that position the client’s brand in a positive, authentic way. ∙ Spearheaded the creation and implementation of content and timely marketing campaigns to heighten following, engagement, brand awareness, and ROI. ∙ Monitored the online presence of the client’s brand and engage with users to strengthen customer relationships and brand loyalty.
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The Daily Free Press
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Sep 2015 - May 2016
• Researched, wrote, and published six news articles for the Metro and Campus sections. • Covered local political events, social issues, and breaking stories in the Greater Boston area. • Developed story ideas and pitched to news editors. • Researched, wrote, and published six news articles for the Metro and Campus sections. • Covered local political events, social issues, and breaking stories in the Greater Boston area. • Developed story ideas and pitched to news editors.
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Unleashed Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Associate
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Oct 2015 - Feb 2016
• Managed digital and creative content for all clients by creating media projects to promote client platforms on social networking sites like Twitter, Facebook, and Instagram. • Increased brand awareness and expanded client’s media lists by crafting interactive social media posts promoting client products, services, events. • Managed digital and creative content for all clients by creating media projects to promote client platforms on social networking sites like Twitter, Facebook, and Instagram. • Increased brand awareness and expanded client’s media lists by crafting interactive social media posts promoting client products, services, events.
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Education
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Columbia University in the City of New York
Master of Arts - MA, International/Global Studies -
Boston University
Bachelor's degree, Communication, Journalism, and Related Programs