Jimena Padilla

Graphic Designer & E-Commerce Lead at IAM Industries
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Keeisi Caballero, MS, MBA

I had the privilege of working directly with Jimena during her internship at Expanding Frontiers and before then through her journalism activities when she covered a story on one of our summer programs. Jimena played a supportive role during times of growth for Expanding Frontiers. She led social media, content, and online marketing, in addition to PR efforts such as press releases. Project after project, Jimena showed her strengths and willingness to improve. She demonstrates initiative, intelligence, and creativity. She is consistent in her ability to communicate clearly and to project an open, friendly personality to others. Jimena accepts challenges and keeps an open mind. Her skills are only matched by her wit. I can’t recommend Jimena enough.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Graphic Designer & E-Commerce Lead
      • Jun 2022 - Present

      • Work across the manufacturing and design team to assist in the design and production of new products • Design and produce event materials (National Hardware Show) such as print and digital advertisements, PowerPoint presentations • Follow creative style guide and ensure consistency and cohesion in design across all channels • Conduct all product photography including shooting, retouching, color-correcting, and composting as needed • Assist in updating and adding to IAM Industries’ brand assets across platforms (WooCommerce, eBay, Amazon, Walmart), including product descriptions, A+ Content, search keywords, and evaluating description translations (Spanish and French) • Manage IAM Industries website (Wordpress Elementor) and e-commerce stores (eBay, Amazon, Walmart) • Work closely with the team to concept, develop, and design promotional marketing materials for IAM Industries products including but not limited to static photography and short form video tailored across platforms (Instagram, TikTok, Facebook) and magazine advertisements • Fulfill direct to consumer orders including packing and shipping products as soon as orders come in and coordinate with warehouse team to ship inventory to Amazon and Walmart fulfillment centers • Provide best-in-class customer service for e-commerce, retail and wholesale clients (speed, reliability, accuracy, customer inquiries, etc.)

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Content Creator
      • Jul 2021 - Jun 2022

      • Organizes monthly content calendar for Instagram using the Six P’s marketing strategy and partners with Social Media Manager to generate content consistent with company brand • Collaborates with Social Media Manager to develop and improve social media strategy • Creates four (4) digital posts a month for company social media platforms, as well as posters, digital mockups and promo brand products including video and digital design content using Adobe Photoshop and Adobe Lightroom • Organizes monthly content calendar for Instagram using the Six P’s marketing strategy and partners with Social Media Manager to generate content consistent with company brand • Collaborates with Social Media Manager to develop and improve social media strategy • Creates four (4) digital posts a month for company social media platforms, as well as posters, digital mockups and promo brand products including video and digital design content using Adobe Photoshop and Adobe Lightroom

    • United States
    • Defense & Space
    • 1 - 100 Employee
    • Events/Social Media Coordinator
      • Aug 2021 - Dec 2021

      • Designed, created and posted promotional content for space & energy educational experiences for students, veterans and aspiring entrepreneurs through social media by designing digital content and coordinating both virtual and in-person events • Boosted company Instagram engagement by 140% and LinkedIn by 237%; and increased Instagram following by 34%, Facebook 56% and LinkedIn 40% • Managed the Executive Director’s calendar, scheduled weekly meetings and created agendas to plan and launch company initiatives • Responsible for maintaining the events calendar and supporting the planning and execution of company events • Co-led the in-person Spacetech Competition and established a welcoming and engaging environment for all attendees • Utilized various online outreach platforms for the Spacetech Pitch competition and virtual tournament including Eventbrite, Mailchimp and other social media • Designed and distributed press releases, flyers, booklets, and e-newsletters to promote and advertise the Spacetech Pitch competition, organizational updates and virtual tournament • Acted as a liaison with the CEO of Spacesport, based in Mexico, to receive approvals for visual content created, as well as draft partnership contract and acquire invoice information using QuickBooks • Launched and implemented use of Google Analytics and Google Ads to track the success of campaigns and digital content • Developed digital content for company website using relevant keywords to increase traffic by applying SEO strategies • Created and batched digital content for social media and event advertising using Canva, Adobe Photoshop, Bridge and Discord

    • Creative Content Intern
      • Aug 2020 - Dec 2020

      • Created visual content about organization’s mission and products for their website as well as social media outlets • Participated in grassroots recycling initiatives including greeting people on site and addressing any questions about our process • Created visual content about organization’s mission and products for their website as well as social media outlets • Participated in grassroots recycling initiatives including greeting people on site and addressing any questions about our process

    • Social Media Marketing Intern
      • Jun 2020 - Aug 2020

      • Developed social media content, from photographs, digital graphics, and short animations to engage and boost user activity across social media channels • Conducted market research on target audience, product marketing, and competitor analysis to increase user engagement • Developed social media content, from photographs, digital graphics, and short animations to engage and boost user activity across social media channels • Conducted market research on target audience, product marketing, and competitor analysis to increase user engagement

    • United States
    • Executive Offices
    • 1 - 100 Employee
    • Summer Intern
      • Jun 2019 - Aug 2019

      Created Access database of team contacts with following functions: mass emailing, data analysis. Created SharePoint Site for office to do more collaborative work and ease access to work files. Created Access database of team contacts with following functions: mass emailing, data analysis. Created SharePoint Site for office to do more collaborative work and ease access to work files.

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Site Assistant
      • Jun 2018 - Aug 2018

      Assisted with customer service through email and acted as a resource for students in the program. Assisted on logistical accounts for event planning. Attended various leadership sessions. Assisted with customer service through email and acted as a resource for students in the program. Assisted on logistical accounts for event planning. Attended various leadership sessions.

Education

  • Tulane University
    Bachelor of Fine Arts - BFA, Magna Cum Laude, Major(s): Economics, Studio Art Minor: Latin American Studies
    2017 - 2021
  • DIS - Study Abroad
    Bachelor's degree, Economics, Studio Art
    2020 - 2020
  • Saint Joseph Academy
    High School Diploma
    2011 - 2017

Community

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