Experience

Harmony Craft Beverages

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Partner

  • Mar 2022 - Present

  Los Angeles, California, United States



Sands Lane

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Mar 2020 - Present

  Los Angeles, California, United States Sands Lane Holdings is comprised of a purpose driven venture studio, creative agency and investment management platform focused on the cannabis and other emerging markets.



Fiorello Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Partner & Head Of Client Services

  • Mar 2020 - Present

  Los Angeles, California, United States



Cannabis Beverage Association

• United States
• Political Organizations
• 1 - 100 Employee

• Board Member

  • Mar 2020 - Present

  Sacramento, California, United States



Atheneum Collective

• United States
• Professional Training and Coaching

• Expert Instructor

  • Jan 2019 - Present

  Instructor for the award-winning online course, "Cannabis Marketing Master Course," and strategy/media consultant for cannabis brands.



Sixx Investments, LLP

• Partner

  • Sep 2005 - Present

  Greater Los Angeles Area Strategic investment and advisory firm focused on opportunities in real estate and emerging industries.



MERRY JANE MEDIA

• United States
• Online Media
• 1 - 100 Employee

• Strategic Advisor

  • Mar 2020 - Mar 2021

• President

  • Jul 2019 - Mar 2020

  Greater Los Angeles Area

• VP Corporate Development

  • Dec 2018 - Jun 2019

  Greater Los Angeles Area

• VP of Marketing & Business Development

  • Sep 2015 - Dec 2018

  Greater Los Angeles Area



Toyota North America

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Engagement Marketing Director

  • Nov 2011 - Sep 2015

  Torrance, CA Led $50M+ sponsorship and strategic partnership strategy for the Toyota brand and all Toyota products. Included 20+ sponsored athletes, ride and drive program, yoga & music festivals (e.g., Lollapalooza, Outside Lands), action sports events (e.g., X Games, Dew Tour, Supercross), marathons, bass fishing, space shuttle Endeavour towing and many festivals and customer engagement programs across mainstream and niche markets. Developed unique and relevant partnerships with companies such as… Show more Led $50M+ sponsorship and strategic partnership strategy for the Toyota brand and all Toyota products. Included 20+ sponsored athletes, ride and drive program, yoga & music festivals (e.g., Lollapalooza, Outside Lands), action sports events (e.g., X Games, Dew Tour, Supercross), marathons, bass fishing, space shuttle Endeavour towing and many festivals and customer engagement programs across mainstream and niche markets. Developed unique and relevant partnerships with companies such as Live Nation, Bass Pro Shops, GoPro, Monster Energy, NBC, Pepsi, and Skullcandy. Leveraged technology to optimize data capture across the Toyota organization and integrated charitable giving into every program. Show less



Toyota Financial Services International Corporation

• Loyalty Marketing Manager

  • Oct 2009 - Nov 2011

  Greater Los Angeles Area Development of multi-channel marketing and communication strategies that increase customer retention and drive sales of financial services products and vehicles. Developing digital marketing roadmap to increase capabilities and drive change. Leading social media strategy and implementation. Developed marketing strategy for the acquisition of Toyota Rewards Visa and Lexus Pursuits Visa credit card customers.

• Marketing Manager

  • Jul 2007 - Sep 2009

  Greater Los Angeles Area Manage Toyota/Lexus Financial Services national dealer and associate incentive and recognition programs to drive sales of TFS/LFS products and services and build loyalty to the brand. Manage internal events, the integration of TFS into consumer events, and merchandising activities.



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sr Engagement Marketing Planner

  • Aug 2006 - Jun 2007

  Managed Toyota's Action Sports and NBA/WNBA sponsorships to help build awareness and increase purchase consideration for the new Tundra, FJ Cruiser and other vehicles. Created experiences and vehicle integration opportunities that were creative and relevant to each audience and sponsorship property. Developed promotions and advertising to drive awareness by utilizing multiple channels (radio, print, online, on-site). Negotiated athlete sponsorships and developed and participated in relevant… Show more Managed Toyota's Action Sports and NBA/WNBA sponsorships to help build awareness and increase purchase consideration for the new Tundra, FJ Cruiser and other vehicles. Created experiences and vehicle integration opportunities that were creative and relevant to each audience and sponsorship property. Developed promotions and advertising to drive awareness by utilizing multiple channels (radio, print, online, on-site). Negotiated athlete sponsorships and developed and participated in relevant community relations and philanthropic opportunities. The goal was to build an emotional connection between fans/athletes and Toyota Managed the largest Ride & Drive program in Toyota history (Tundra Prove It), giving over 140,000 consumers across the country an opportunity to get behind the wheel of the new Tundra full-size pickup.

• Graduate Management Associate

  • Aug 2004 - Aug 2006

  Rotational program to provide exposure to several functional areas of Toyota. Toyota Customer Relations - Analyzed the options for transitioning Toyota's customer contact center to an outside agency. Conducted study to determine the need for an online knowledge management system to support contact center representatives. Scion Vehicle Operations/Marketing - Enhanced forecasting methodology for the newly launched Scion brand. Managed a promotional program to increase sales of… Show more Rotational program to provide exposure to several functional areas of Toyota. Toyota Customer Relations - Analyzed the options for transitioning Toyota's customer contact center to an outside agency. Conducted study to determine the need for an online knowledge management system to support contact center representatives. Scion Vehicle Operations/Marketing - Enhanced forecasting methodology for the newly launched Scion brand. Managed a promotional program to increase sales of Scion models toward the end of the model year. Conducted research to determine the feasibility of a Scion newsletter. Toyota Retail Market Development - Conducted an analysis of major US markets to determine the effectiveness of current dealer locations based on market conditions, demographics and competition. Toyota Engagement Marketing - Managed several Toyota sponsorships and events to build awareness and purchase consideration for new vehicles.



Tomavistas (Barcelona, Spain)

• Research Analyst

  • May 2003 - Aug 2003

  Animation production company in Barcelona, Spain. Conducted strategic research on the global animation industry and trends. Included a study on the interests of the latino population in the U.S.



pMD

• United States
• Software Development
• 1 - 100 Employee

• Product and Marketing Manager, Product Developer

  • Mar 2000 - Nov 2001

  Designed and developed handheld device applications for medical professionals. Managed the development of patient tracking/billing software for handheld devices. Developed tools to build brand and product awareness in cost effective ways. Oversaw sales process and account management.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Analyst

  • Aug 1998 - Mar 2000