Experience

Range

• Canada
• Media Production
• 1 - 100 Employee

• Head of Brand Marketing / Creative Director

  • Sep 2023 - Present

  Build a brand. Build a business. Get back to making stuff. Build a brand. Build a business. Get back to making stuff.



Meta

• French Polynesia
• Law Practice
• 1 - 100 Employee

• Creative Lead, North America

  • Mar 2017 - Nov 2022

  Industry-level team leadership, managing a team responsible for shaping creative strategy for clients building campaigns on Facebook, Instagram, Messenger and other metaverse channels. - Prioritization and development of engagement strategy for roster of over 50 of Meta’s top clients, including developing and maintaining relationships with client leadership teams. - Coordinating and managing multi-disciplinary collaboration across cross functional teams – including copy and design, production, sales, marketing science, product marketing, external creative agencies and media. - Managed and mentor direct reports, consistently receiving 95th percentile management scores. - Led development and launch of first financial services Horizon Worlds VR experience, partnering with Mastercard and McCann. Show less



Lansing Shuffle

• United States
• Restaurants
• 1 - 100 Employee

• Owner & Co-Founder

  • Mar 2021 - Oct 2022

  Building on the success of our first venture (Detroit Shipping Company) our team took over the former City Market on the riverfront in Lansing, turning it into a food hall and shuffleboard club. As an owner I have responsibility in all areas of the buildout and business, with a focus on branding and marketing. Building on the success of our first venture (Detroit Shipping Company) our team took over the former City Market on the riverfront in Lansing, turning it into a food hall and shuffleboard club. As an owner I have responsibility in all areas of the buildout and business, with a focus on branding and marketing.



Detroit Shipping Company

• United States
• Restaurants
• 1 - 100 Employee

• Owner & Co-Founder

  • Jul 2018 - Jul 2018

  Built a one of a kind experience food hall and beer garden out of shipping containers. From business plan, to design of the building, to branding and operations. Steered business through pandemic. Excellent source of anxiety. Almost caused divorce. - Wrote initial business plan and creative directed all pitch decks, resulting in raising $692,000 in funding and an additional $1.2M in small business loans. - Creative directed the design of the building, from architecture, to décor – including some serious value engineering. - Directed and put in place all operations related to the business, including hiring management team, POS and inventory systems, programming bars, etc. - Created marketing plan and budget to use multiple channels, including PR, Google Ads, Yelp Ads, and a holistic marketing approach. - Sourced and vetted eight individual small businesses to lease our space, coordinated their marketing and brand presence. - Review financials, prioritize capital improvements, employee salaries, and areas of focus to find efficiencies and grow the business. - Steer business through the pandemic, securing government funding and reinventing operations during Covid. Show less



Facebook

• India
• Banking

• Creative Director / Creative Strategist

  • Mar 2014 - Mar 2018

  Working with brands and their agencies to develop best-in-class creative using Facebook and Instagram, with a focus on people first advertising. Exploring brand building and platform innovation for clients - including Spotify, Lysol, Verizon, Walmart, American Express, Ad Council and more. - Built the insurance industry’s first 360º Facebook video experience for Liberty Mutual. - Developed global, customizable “New Moms” campaign for Lysol using unique Facebook life stage targeting to reach relevant audiences. - Created dynamic storytelling + retail ads for Walmart, built on a beta targeting capability (“friends of”) to serve relevant gift suggestions. Show less



JWT

• United Kingdom

• Creative Director

  • Nov 2012 - Mar 2014

  Creative directed teams, pitched new business, ran accounts, wrote hundreds of scripts. A bunch got made. Smirnoff Vonage Macy's Some other stuff. Creative directed teams, pitched new business, ran accounts, wrote hundreds of scripts. A bunch got made. Smirnoff Vonage Macy's Some other stuff.



TBWA\Chiat\Day

• Advertising Services

• Creative Director

  • Aug 2011 - Nov 2012

  Creative direction and copywriting across a variety of accounts and pitches. Jameson Planters Absolut Accenture Creative direction and copywriting across a variety of accounts and pitches. Jameson Planters Absolut Accenture



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Creative Director

  • 2007 - 2011

  Creative Director/lead on multiple accounts and pitches. Nike, Nokia, MasterCard, Ad Council, Pepsi, Walmart. Created work across all mediums, with a focus on digital marketing channels. Social media, websites, banners and display, mobile apps, television, radio and more. Made a lot of stuff. Learned even more. - Created one of Nike’s first holistic training apps, Walmart’s first Facebook App and Mastercard’s first interactive, user influenced campaigns. - Creative directed, built and presented pitch decks for new business, helping win Walmart and MasterCard. Show less



McCann Erickson

• Technology, Information and Internet

• Traffic Coordinator, Junior Copywriter, Copywriter

  • 2000 - 2005

  Learned to be a copywriter. Wrote 1000s of headlines, hundred of scripts. TV. Radio. Newspaper. Magazines. GM Buick Kroger Capital One Mobile Oil Learned to be a copywriter. Wrote 1000s of headlines, hundred of scripts. TV. Radio. Newspaper. Magazines. GM Buick Kroger Capital One Mobile Oil



Good Guys Painting

• United States
• Specialty Trade Contractors

• Founder/Owner

  • 1998 - 2004

  Founded and owned a painting company with a friend. Painted houses, inside and out. And decks. No paint for decks, stain. Founded and owned a painting company with a friend. Painted houses, inside and out. And decks. No paint for decks, stain.


Mervyn's
• United States
• Retail
• Male Intern

  • 2000 - 2000