Experience

NSI Industries

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Vice President Marketing

  • Jan 2021 - Present

  Huntersville, North Carolina, United States



MSC Industrial Supply Co.

• United States
• Wholesale
• 700 & Above Employee

• Director, Segment Marketing & eCommerce

  • Jul 2015 - Jan 2021

  Davidson, NC Led teams responsible for $1B eCommerce website (mscdirect.com); digital-only customer segment ($200M P&L); field sales enablement (Salesforce.com integration); digital marketing growth programs; strategic customer segment & value proposition development; customer experience / journey development.



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Director Business Planning & Strategy - Marketing

  • Feb 2013 - Jul 2015

  Mooresville, NC Responsible for managing the integrated strategic planning and quarterly business review processes for the Marketing and Customer Experience organizations. Additional responsibilities in long range strategic planning, annual & quarterly forecasting and aligning across functions in the USHI business unit to achieve business goals.

• Director New Business Development

  • Sep 2011 - Feb 2013

  Mooresville, NC Responsible for identifying, building and testing new revenue generating concepts that drive brand differentiation for Lowe's. Major projects included: Launch of the first joint pilot location (TechShop workshop adjacent to Lowe's location) in Round Rock (Austin) TX; Sales, Website, Marketing & Operations executive for 3Flat.com program.

• Intent Architect

  • Mar 2011 - Mar 2012

  Led the development and deployment of corporate Measures of Success (corporate balanced scorecard) initiative.

• Director of Marketing - Divisional Marketing

  • Nov 2009 - Sep 2011

  Local Marketing Responsible for a marketing team (8) that planned and executed local marketing and advertising programs across the 5 Operational Divisions in the U.S.

• Director of Marketing - Product Marketing

  • Feb 2006 - Nov 2009

  Mooresville, NC Building Products & Hardlins Mar '08-Nov '09 Responsible for a marketing staff (10) that planned and executed marketing and communication plans for 7 merchandise divisions including Tools, Electrical, Plumbing, Hardware, Lumber, Building Materials and Millwork. Outdoor Living Feb '06-Mar'08 Responsible for a marketing staff (6) that planned and executed marketing and communication plans for 4 merchandise divisions including Nursery, Outdoor Power Equipment, Lawn and Landscape and… Show more Building Products & Hardlins Mar '08-Nov '09 Responsible for a marketing staff (10) that planned and executed marketing and communication plans for 7 merchandise divisions including Tools, Electrical, Plumbing, Hardware, Lumber, Building Materials and Millwork. Outdoor Living Feb '06-Mar'08 Responsible for a marketing staff (6) that planned and executed marketing and communication plans for 4 merchandise divisions including Nursery, Outdoor Power Equipment, Lawn and Landscape and Seasonal Living.

• Marketing Manager - Product Marketing

  • Mar 2003 - Feb 2006

  Paint & Home Organization Planned and executed marketing plans for the Paint and Home Organization divisions covering advertising, packaging, collateral, POS signage and displays.

• Marketing Manager - Divisional Marketing

  • May 2000 - Mar 2003

  Northern Division Planned and executed local and regional marketing plans and local activation of national programs for the Northern Division. Managed 100+ grand opening marketing plans throughout the Northeast, Midwest and Mid Atlantic including the first stores in New York, Boston, Philadelphia and Chicago markets.



Cramer-Krasselt

• United States
• Advertising Services
• 200 - 300 Employee

• Media Supervisor

  • 1998 - 2000

  Responsible for media planning and buying for a diverse roster of client assignments including AARP Health Care Options, Barton Beers (Corona/Pacifico/Modelo), Skil-Bosch Power Tools, Rust-Oleum, Hyatt Hotels, LaSalle Bank, Haworth.



True Value Company

• United States
• Wholesale
• 700 & Above Employee

• Advertising Specialist

  • 1997 - 1998

  Responsible for creating, presenting and executing Midwest region True Value Store member owner advertising programs including local ad campaigns, promotions, special events, POP signs, public relations and member communications



NSA Media

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planner/Buyer

  • 1995 - 1997

  Responsible for a variety of assignments that included research, media buying, planning and account management for Sears Roebuck and Company entities including Sears Hardware, Homelife, Dealer locations, Department, and Western Auto-Parts America stores.