Experience

National Education Group

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Senior Copywriter

  • Oct 2020 - Present

  Writing and quality control of content across products (including information guides, CPD courses and video scripts), marketing collateral and customer communications. Responsible for content curation, including relationship management with external subject matter experts and organisations. Monitoring trends and developments in the educational sector and the online space to identify commercially valuable topics and opportunities for new products. Writing and quality control of content across products (including information guides, CPD courses and video scripts), marketing collateral and customer communications. Responsible for content curation, including relationship management with external subject matter experts and organisations. Monitoring trends and developments in the educational sector and the online space to identify commercially valuable topics and opportunities for new products.



University of Hull

• United Kingdom
• Higher Education
• 700 & Above Employee

• Senior Content Editor

  • Dec 2006 - Dec 2019

  Managing a small team to set and maintain editorial and stylistic standards across all digital and print content – writing, editing and proofing copy to ensure quality, clarity and consistency. Evolving tone of voice and house style (responsive to user testing) to reflect the brand and deliver high-impact, engaging copy for varying target audiences. Working with production team and head of digital to manage and negotiate timescales, and optimising editorial workflow to sustain a full, dynamic workload. Led agile teams on various projects; editorial lead on all major projects. Show less



Bolsover Cruise Club

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Web Content Editor

  • Sep 2005 - Nov 2006

  Managed content and style of travel company website (generating copy for promotional features, news items, company/staff profiles, destination guides, etc) plus copywriting for other marketing projects. Oversaw successful website redesign and relaunch, working with digital design team to ensure brand continuity. Managed content and style of travel company website (generating copy for promotional features, news items, company/staff profiles, destination guides, etc) plus copywriting for other marketing projects. Oversaw successful website redesign and relaunch, working with digital design team to ensure brand continuity.



Sheffield Newspapers Limited

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Promotions Coordinator

  • Jul 2003 - Sep 2005

  Sourcing and delivering competitions, promotions and special offers into the Sheffield Star and the Sheffield Telegraph newspapers (readership 160,000 and 65,000 respectively); implementing promotional strategies to maximise awareness and help drive newspaper sales. Booked space in each edition; supplied copy to daily deadline; supervised production of artwork. Built relationships with brands including Sony, McDonalds, Nescafe, Microsoft, Pizza Hut and Honda. Sourcing and delivering competitions, promotions and special offers into the Sheffield Star and the Sheffield Telegraph newspapers (readership 160,000 and 65,000 respectively); implementing promotional strategies to maximise awareness and help drive newspaper sales. Booked space in each edition; supplied copy to daily deadline; supervised production of artwork. Built relationships with brands including Sony, McDonalds, Nescafe, Microsoft, Pizza Hut and Honda.



Sheffield Wednesday Football Club

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Publications Officer

  • Jul 2000 - Mar 2003

  Writing, coordinating and commissioning editorial for all publications and website – primarily written content, but also presenting, filming and editing a daily video bulletin. Other diverse tasks in a busy in-house press office included liaising with and building contacts with local and national media; organising press conferences and facilitating media requests; preparing and distributing press releases; and consulting with senior executives to determine key messages. Writing, coordinating and commissioning editorial for all publications and website – primarily written content, but also presenting, filming and editing a daily video bulletin. Other diverse tasks in a busy in-house press office included liaising with and building contacts with local and national media; organising press conferences and facilitating media requests; preparing and distributing press releases; and consulting with senior executives to determine key messages.



Northend

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Project Coordinator

  • Jun 1997 - Jul 2000

  Copywriter and account handler for diverse range of customers as part of in-house studio team at a design/print company. Wrote and edited a raft of bespoke publications: from B2C periodicals to B2B/B2C marketing material and other corporate literature. Determined clients’ aesthetic/editorial requirements and budgetary limitations, and liaised with production arm of business to ensure on-schedule fulfilment and distribution. Copywriter and account handler for diverse range of customers as part of in-house studio team at a design/print company. Wrote and edited a raft of bespoke publications: from B2C periodicals to B2B/B2C marketing material and other corporate literature. Determined clients’ aesthetic/editorial requirements and budgetary limitations, and liaised with production arm of business to ensure on-schedule fulfilment and distribution.