Experience

Sapient Shopping

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Creative Design

  • Jan 2017 - Present

  Sapient Shopping, Inc. (formerly AquaThings) is creating the ultimate omnichannel shopping experience powered by Artificial Intelligence (AI). Sapient Shopping is re-inventing the online shopping experience, by adding ‘understanding and learning’ to E-Commerce web sites – to interact with their users in a more human-like fashion! Our core product is an AI black box/engine that makes online shopping for specialty and high ticket items much easier, faster, personalized and fun - more like a high quality local store with a concierge service. • Create designs for e-commerce and retail. • Work with marketing to establish creative stategies. • Design initial concepts for potential clients. Show less



Mdesigns

• Design Services
• 1 - 100 Employee

• Creative Master & Owner

  • Mar 2003 - Present

  Develop strong creative strategy to reinforce brand and goals. Specializing in direct marketing campaigns, event planning, non-profit campaigns, retail advertising and support. Work with clients to ensure projects meet or exceed goals and sales. Clients: Cricket Wireless, Portland State University, Pizza Schmizza, and NW Sarcoma Foundation. • Completed non-profit fundraising campaign for NWSF, raised over 100k. • Retail and brand awareness campaign for Cricket Wireless, client said it was their most successful campaign to date -no specifics given. Show less



Practicon Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Creative Director

  • Jul 2014 - Oct 2017

  Responsible for creative department. Oversee catalog creative, new product development support, website content and event planning. Also developed all internal creative needs, including videos. • Work with core team to establish stategies. • Developed campaign for new Premier loyalty program. • Teamed with Marketing on new practicon.com. Responsible for creative department. Oversee catalog creative, new product development support, website content and event planning. Also developed all internal creative needs, including videos. • Work with core team to establish stategies. • Developed campaign for new Premier loyalty program. • Teamed with Marketing on new practicon.com.



MarketLab

• Canada
• Investment Advice

• Catalog Creative Director

  • Sep 2009 - Jul 2014

  Was responsible for creative services team. Oversaw catalog creative/ production, new product development support, website content and event planning. • Worked with executive team to complete acquisition of Newmatic. • Full campaign launch of new medical cart with all supporting pieces. • Negotiated 2010 paper and printing - over 400k in savings to date. Was responsible for creative services team. Oversaw catalog creative/ production, new product development support, website content and event planning. • Worked with executive team to complete acquisition of Newmatic. • Full campaign launch of new medical cart with all supporting pieces. • Negotiated 2010 paper and printing - over 400k in savings to date.



MotoSport

• Belgium
• 1 - 100 Employee

• Creative Director

  • 2007 - 2009

  Was responsible for 10-person in-house creative team. Managed catalog, magazine, grass roots advertising, retail signage/support, race team branding, website, community site and TV advertising. Collaborated with merchandising, marketing, finance and executive team to ensure all projects met company goals. Developed and managed budgets for the Creative department. Responsible for hiring and firing. • Worked with vendors - Fox, FMF, Thor, DC Shoes and more. • 15 titles, 10+ million circulation and over 3000 pages a year. • Renegotiated 2009 print and paper contracts - 3.75 million savings. Show less



Cerus Industrial

• India
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Marketing Manager

  • 2004 - 2007

  Created and managed marketing plan. Duties included catalog creation, list management, website management and development. Led sales team in separating division into two channels: Industrial and HVAC. Developed online presentaions for salesmen and certification training, saving time and money for both the company and customers. • Designed creative for new product line of starters and pumps. • Developed a complete specification and tech library online. Created and managed marketing plan. Duties included catalog creation, list management, website management and development. Led sales team in separating division into two channels: Industrial and HVAC. Developed online presentaions for salesmen and certification training, saving time and money for both the company and customers. • Designed creative for new product line of starters and pumps. • Developed a complete specification and tech library online.



Musicians Friend

• United States
• Retail

• Director of Creative Services

  • 1999 - 2004

  Responsible for 25-person in-house ad agency. Managed advertising (magazine and radio), branding, website content, catalogs, retail, POP and all collateral pieces. Collaborated with merchandising, marketing, finance and executive team to ensure all projects meet company goals. Developed and managed budgets for the Creative department. Had responsibility for hiring/firing and mentoring of staff. • Worked with vendors - Fender, Gibson, Peavey, Sony and more. • 45 titles, 20+ million circulation and over 5000 pages a year. • Renegotiated 2003 print and paper contracts saving 1.1 million dollars. • Catalog Age Awards - Silver, I-Merchant Awards - Gold and Silver Show less



Cabela's

• United States
• Retail
• 1 - 100 Employee

• Sr Art Director

  • 1992 - 1999

  Duties included layout and design of advertising, catalogs and retail support/signage with supervision over other Art Directors and Electronic Page Assemblers. Worked with outside studio on TV ad creation. Supervised photography, design and layout. Following each page through final production and print for color and corrections. • Worked with vendors - Nike, New Balance, Columbia and more. • Designed the first cabelas.com website. • Developed and educated staff in Mac electronic production. Show less



BizMart

• 1 - 100 Employee

• Catalog Director/Designer

  • 1988 - 1992

  Catalog Director/Designer Duties included every aspect of catalog/ad construction and retail signage/support for all locations (over 150). Was responsible for concept, creation, design, illustration, editing, copywriting, and press checks. • Was responsible for staffing and developing the advertising department into a total electronic pre-press operation. • Negotiated catalog paper and printing contracts. • Addy awards for Nolan Ryan print ad and Nolan Ryan TV ad. Catalog Director/Designer Duties included every aspect of catalog/ad construction and retail signage/support for all locations (over 150). Was responsible for concept, creation, design, illustration, editing, copywriting, and press checks. • Was responsible for staffing and developing the advertising department into a total electronic pre-press operation. • Negotiated catalog paper and printing contracts. • Addy awards for Nolan Ryan print ad and Nolan Ryan TV ad.