Experience

The Quarry Golf Club

• Hospitality
• 1 - 100 Employee

• Director of Marketing and Membership Sales

  • dez. de 2018 - - o momento

  Responsible for developing and implementing strategic and targeted marketing (digital/print), social media and communication tactics in order to maximize membership sales at The Quarry Golf Club in Naples, FL. In addition, create digital marketing strategies to support inbound marketing tactics to increase traffic to the club's website and social media footprints in order to capture a higher percentage of prospects who are more likely to purchase a Quarry Golf Club Membership. Responsible for developing and implementing strategic and targeted marketing (digital/print), social media and communication tactics in order to maximize membership sales at The Quarry Golf Club in Naples, FL. In addition, create digital marketing strategies to support inbound marketing tactics to increase traffic to the club's website and social media footprints in order to capture a higher percentage of prospects who are more likely to purchase a Quarry Golf Club Membership.



KOVA Golf Management, LLC

• United States
• Hospitality

• Executive Vice President Business Development and Sales

  • dez. de 2016 - dez. de 2018

  Responsible for all new business development for KOVA Golf Management, LLC a company of KOVA Companies. In addition to business development and sales, I am responsible for developing and implementing marketing strategies and programs for our company and Golf Clubs we manage. Growing up as a kid in Iowa, my dad shared a quote, from the legendary Basketball Hall of Famer from UCLA, John Wooden, “Success comes from knowing that you did your best to become the best that you are capable of becoming.” I have lived by this quote all of my life, from my faith, family, academics, athletics and my career. There is no short cut to success and I have always thrived on being a result-driven professional.”Jim Magnusson leads business development and sales for KOVA Golf Management. He works with key leaders and sales professionals across the KOVA Golf network to drive growth for clients. This includes new business, organic growth and promoting the latest platforms and services.An established industry veteran, Mr. Magnusson is a peak performer and performance-driven marketing and sales executive with over 25 years of accomplishments in the golf industry. Mr. Magnusson began his career with The PGA of America as the Marketing and Sales Director in the Tournament Division involving the PGA Championship and Ryder Cup Matches.



Tiburon Golf Club

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Marketing & Membership Sales

  • jun. de 2011 - set. de 2016

  Responsible for all Marketing and Sales activities at Tiburón Golf Club. Developed and implemented Marketing Programs and Sales Goals for Membership, Retail, Group Outings and Food & Beverage Events. Solely responsible for $3.5M and $4M in revenue and exceeded established budget goals for all five years by 15% to 40%.Using Sales Force CRM, created a pipeline of over 200 sales leads through our web site, social media platforms, and networking business events in order to create new sales leads for Membership prospects, Corporate Outings and Food and Beverage functions.Developed and implemented third party channels and partnerships to drive golf revenue, corporate events and banquets. Created and implemented successful digital marketing strategies for our Social Media Platforms (Facebook, Instagram, Twitter and YouTube) growing Tiburón Golf Club Social Media to finish among the top three, in the resort category, among our competitors in the State of Florida for the last three years. Recognized by the Ladies and Gentlemen in the first year as Employee of the Year after exceeding Sales Goals by $1.8M.



WCI Communities

• Real Estate
• 200 - 300 Employee

• Marketing & Sales Director - Amenities Division

  • dez. de 2009 - mai. de 2011

  Developed and implemented strategic business relationships to create new pipeline of sales prospects for WCI golf courses for Memberships, Food and Beverage Events, Weddings and Golf Rounds.Developed digital marketing disciplines (SEO), with our web designer, to focus on growing visibility in organic (non-paid) search engine results. Ran monthly web site reports using Google Analytics to measure the growth of our SEO efforts. Developed Paid-Per-Click strategies and online advertisements to increase sales leads to our club’s web sites.

• Revenue Development Director

  • 2004 - mai. de 2011

  Responsible for the development and the implementation of Marketing and Sales Programs for WCI Communities and their 14 golf courses throughout Florida. Responsible for annual revenue goals totaling approximately $91M for all WCI golf courses. Scheduled and attended weekly sales meetings to ensure our Clubs were on track to exceed their sales goals. Established sales thresholds and benchmarks for all clubs to track their sales progress.



PGA of America

• United States
• Spectator Sports
• 700 & Above Employee

• Director of Sales and Marketing

  • mai. de 1988 - abr. de 2004

  Tournament Division – PGA Championship and Ryder Club Responsible for developing and executing Marketing and Sales plans for the PGA Championship and Ryder Cup. Total Revenue for the PGA Championship and Ryder Cup ranged from approximately $12 million to $18 million. During my tenure, met and exceeded revenue goals established by Senior Management. Annually met with business executives within our host Clubs and Metropolitan areas to develop marketing strategies and tactics to sell corporate hospitality opportunities to Fortune 500 Businesses.



California State University-Long Beach - College of Business

• United States
• Higher Education
• 1 - 100 Employee

• Graduate Assistant Basketball Coach

  • set. de 1980 - 1986

  Coached under Naismith Basketball Hall of Famer, Tex Winter while attending Graduate School. As a former college basketball player at the University of Iowa, I was very familiar with Coach Winter’s “Triple Post” offense. I was responsible working with Coach Winter on all offensive tactics and drills during basketball practice. In addition, I assisted developing and tracking practice plans during the basketball season. I also reviewed scouting reports of future basketball games with Long Beach State. Coach Winter was later hired by Phil Jackson with the Chicago Bulls and Los Angeles Lakers to run their Triple Post Offense.