Experience

CRG Global

• Market Research
• 1 - 100 Employee

• Director, Qualitative Research

  • Feb 2022 - Present

  Dallas-Fort Worth Metroplex



Dynata

• United States
• Market Research
• 700 & Above Employee

• Senior Delivery Manager

  • Jun 2017 - Jan 2023

  Plano, Texas Manage client interactions with fielding ad-hoc surveys and tracker studies, consult on questionnaire development and data delivery for Fortune 500 firms such as Cisco, IBM, AIG, Fidelity and Procter & Gamble.



Shelton Group, an ERM Group company

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Research Analyst

  • Feb 2007 - Jun 2017

  Knoxville, Tennessee Area Responsible for all aspects of primary and secondary qualitative research as requested by clients, including selection of methodology, development of survey instruments, conducting research (or vendor selection and management), analysis, report writing and presentation of results to client. Skills include moderating both in person and online focus groups, conducting consumer and executive-level interviews globally and providing insights and recommendations for clients. Manage… Show more Responsible for all aspects of primary and secondary qualitative research as requested by clients, including selection of methodology, development of survey instruments, conducting research (or vendor selection and management), analysis, report writing and presentation of results to client. Skills include moderating both in person and online focus groups, conducting consumer and executive-level interviews globally and providing insights and recommendations for clients. Manage utilization of quantitative sources such as MRI's Survey of the American Consumer as well as Lexis Newsdesk. Also a contributing writer to Shelton Insights, which provides marketing strategies on sustainability and energy-efficiency, based on Shelton Group consumer research and expertise. http://sheltoninsights.com/author/jlyza Special areas of expertise include: Energy Efficiency Renewable Energy Sustainability Building Products Consumer Packaged Goods Utilities Clients Consumer Packaged Goods (CPG): Georgia Pacific General Mills Glad Fiskars Johnson & Johnson SC Johnson Building Products: BASF Bayer Knauf Insulation Legrand LP Toshiba LED Cree Kohler Chemicals Industry: Albemarle Eastman Chemicals ExxonMobil Novozymes Utilities: Baltimore Gas and Electric Black Hills Energy Consumers Energy CPS Energy First Energy NICOR Public Service Company of New Mexico (PNM) SCE&G Vectren Xcel Energy Other: Boeing BP Solar Clayton Homes E3 Bank Hewlett-Packard Lowe’s Pathway Lending ULEnvironment Viridian Government- Related: Department of Energy Energy Star USDA Biopreferred EPA Watersense Associations: Alliance to Save Energy (ASE) American Home Furnishings Alliance (AHFA) American Institute of Architects American Solar Energy Society Steel Recycling Institute Show less



AMA Insurance Solutions

• Austria
• Insurance

• Manager, Market Research

  • 1991 - 2003

  Greater Chicago Area Managed quantitative and qualitative marketing research studies in a variety of product classes for many top pharmaceutical manufacturers, including: Upjohn, Bristol Myers Squibb, Westwood, Abbott, Eli Lilly, and Ciba-Geigy. Key projects include: Created Advertising Expenditure Effectiveness Index, which provided a correlation between promotional expenditures and physician awareness of specific branded pharmaceuticals. Analyzed national surveys segmenting physician prescribers… Show more Managed quantitative and qualitative marketing research studies in a variety of product classes for many top pharmaceutical manufacturers, including: Upjohn, Bristol Myers Squibb, Westwood, Abbott, Eli Lilly, and Ciba-Geigy. Key projects include: Created Advertising Expenditure Effectiveness Index, which provided a correlation between promotional expenditures and physician awareness of specific branded pharmaceuticals. Analyzed national surveys segmenting physician prescribers of hypertension and oncology products by inherent psychographic traits. Show less