Experience

GTxcel

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Vice President of Sales

  • Feb 2022 - Present

• Director of Sales

  • Jan 2016 - Feb 2022

• Director of Business Development

  • Jan 2015 - Jan 2016



TandemTrax

• E-Learning Providers

• Sales Division

  • Apr 2021 - Present



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Digital Sales Manager

  • Dec 2011 - Jan 2015

  Responsible for driving take to market digital sales strategies on behalf of the company. Consisting of, but not limited to, defining revenue growth verticals, new business development segments, product launches, sales, sponsorships, internal sales training, external educational seminars and multi platform news consumption trends. Actively manage digital new business development sales funnel to ensure bottom line revenue growth meets and exceeds company’s goals, forecasts, and industry standards. Manage and mentor multimedia sales executives in the areas of new business acquisition, retention practices, market trends, competitive media, and performance to goal. Foster digital brand growth within our footprint by attending, presenting, and networking at community-based events. Show less



AOL

• United States
• Software Development
• 700 & Above Employee

• Ad Manager

  • Feb 2011 - Dec 2011

  At this exciting start-up, I successfully launched AOL’s new business venture, Patch.com, in Massachusetts. Helped shape Patch’s brand evolution and market share within the region by working closely with ad agencies, business owners, and community leaders. Prospected, built and maintained relationships with clients whose core goal was to entrench themselves’ within the community using a hyper geo-targeted approach aided by; video, display banners, group buying, event based marketing, directory management and web site design. Show less



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Digital Sales Exec

  • Jun 2008 - Feb 2011

  Defined, created and analyzed core digital advertising strategy for account portfolio, to drive top and bottom line sales to Boston Globe Media. Defined new business action plans for new and current accounts to drive targeted and relevant digital campaigns. Campaigns included; Product Recommendations (telegram.com, Yahoo!, boston.com), Sales Strategy, Campaign Optimization, Customer Reviews, and Retention Analysis. Responsible for cultivating new accounts that drive monthly, quarterly, and annual revenue goals. Created frequent and ongoing analysis to drive future strategy to the digital programs. Developed strong cross channel relationships to drive consistency and efficiencies across the different internal and external business units. Show less



GateHouse Media

• United States
• Media Production
• 500 - 600 Employee

• Ad Executive

  • Jun 2005 - Jun 2008

  Managed the Gatehouse Media account portfolio within the Metro West/Route 9 corridor, including; development of new accounts, implementation and analysis of all phases related to initial contact/product offer/creative strategy; partnering with internal and external teams and vendors to execute campaigns to achieve overall goals. Strategically up sold existing and new clients based on customers’ needs including; core print products, digital programs, preprints, and specialty niche products. Managed the Gatehouse Media account portfolio within the Metro West/Route 9 corridor, including; development of new accounts, implementation and analysis of all phases related to initial contact/product offer/creative strategy; partnering with internal and external teams and vendors to execute campaigns to achieve overall goals. Strategically up sold existing and new clients based on customers’ needs including; core print products, digital programs, preprints, and specialty niche products.



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Account Executive

  • Nov 2003 - May 2005

  Developed and maintained core business sales strategy to acquire new business accounts. Helped clients build broadcast market share through multi-faceted marketing concepts. Including; radio schedules, sponsorships, promotions, and digital placements. Developed and maintained core business sales strategy to acquire new business accounts. Helped clients build broadcast market share through multi-faceted marketing concepts. Including; radio schedules, sponsorships, promotions, and digital placements.