Brands and Content Director Harvard Media, Program Director X92.9 X100.7

• Jul 2021 - Present

Program Director 89X, 83.9 The River, AM580

• Dec 2017 - Nov 2020

Oversaw strategic organizational planning, direction and execution of every aspect of multiple brands, on-air, online and onsite, leading to higher levels of brand engagement and audience growth while managing multiple budgets Oversaw strategic organizational planning, direction and execution of every aspect of multiple brands, on-air, online and onsite, leading to higher levels of brand engagement and audience growth while managing multiple budgets

Regional Program Director

• Jun 2017 - Dec 2017

Content development and brand management, including strategy implementation, creative conception, planning, execution, and evaluation across all platforms. Content development and brand management, including strategy implementation, creative conception, planning, execution, and evaluation across all platforms.

Freelance Producer

• May 2017 - Jun 2017

Audio production of commercial and station imaging. Audio production of commercial and station imaging.

Instructor, Radio Programming 1 (Part Time)

• Jul 2016 - Jun 2017

Instructing first year students in the art of programming a brand to meet audience expectations while allowing product placement within the brand. Examining the science of targeting an audience in competitive markets. Instructing first year students in the art of programming a brand to meet audience expectations while allowing product placement within the brand. Examining the science of targeting an audience in competitive markets.

Y108, 953 Fresh Radio- Brand Director

• 2010 - 2016

Leading a team of over 20 people, reporting to the Vice President of Radio, Southern Ontario, strategic organizational planning direction and execution of every aspect of the brand, on air, online and onsite. Y108 grew in ratings to number one with males in Hamilton. 953 Fresh Radio was launched in 2013 into a crowded female arena to strong response with women. Leading a team of over 20 people, reporting to the Vice President of Radio, Southern Ontario, strategic organizational planning direction and execution of every aspect of the brand, on air, online and onsite. Y108 grew in ratings to number one with males in Hamilton. 953 Fresh Radio was launched in 2013 into a crowded female arena to strong response with women.

Board Member

• 2010 - 2016

Actively grew the Children's Fund image and awareness in Hamilton to the benefit of the agencies and charities that the Children’s Fund contributes to in Hamilton and Burlington. Facilitated the Christmas Tree of Hope and 24 in Gore projects to success in contributing over 5 million dollars to Children's Charities since the Children's Funds inception. Actively grew the Children's Fund image and awareness in Hamilton to the benefit of the agencies and charities that the Children’s Fund contributes to in Hamilton and Burlington. Facilitated the Christmas Tree of Hope and 24 in Gore projects to success in contributing over 5 million dollars to Children's Charities since the Children's Funds inception.

Brand Director

• 2001 - 2010

Led FM96 to be the number one radio brand in London (12 plus adults) Launched the first Fresh Radio station brand in Canada to become number one in Cume (12 plus adults) Led FM96 to be the number one radio brand in London (12 plus adults) Launched the first Fresh Radio station brand in Canada to become number one in Cume (12 plus adults)

Creative Director

• 1992 - 2001

Built and guided an award winning Creative Department that achieved budgets in the Toronto market. Produced the imaging of Edge 102 and Q107 to target the appropriate audience with the correct branding message. Built and guided an award winning Creative Department that achieved budgets in the Toronto market. Produced the imaging of Edge 102 and Q107 to target the appropriate audience with the correct branding message.

Instructor, Modern Media and Broadcasting

• 1995 - 1999

Guided students to and understanding of media, branding and active media monitoring for benefit to their music career. Guided students to and understanding of media, branding and active media monitoring for benefit to their music career.