IT Manager of Enterprise Analytics

• Jul 2021 - Present

Business Intelligence & Analytics Lead

• May 2020 - Jul 2021

Works with Advanced Analytics team to set strategy and vision and for managing the day-to-day tactical operations of the BI team. Responsible for defining the tools, technologies, applications and practices used to collect, integrate, analyze, and present raw data in order to create insightful and actionable business information. Solves complex business problems and issues using data from internal and external sources to provide insight to decision-makers. Owns short and long-term roadmap for business intelligence at Burton. Collaborates with Data Engineering and BI teams to design data infrastructure, data warehouse, and data pipelines. Show less

Strategic Business Owner/Trail Map Entrepreneur

• May 2019 - Apr 2020

Oversaw and coordinated cross-functional planning and activity related to one of four of Burton's Strategic/Trail Map priority areas. Maintained regular engagement and communication with key stakeholders including Steering Committee, Senior Team, and Regional Business Units. Drove analysis, as well as status reporting relating to financial objectives, project milestones, deliverables, dependencies, and risks in support of Strategic/Trail Map priority area. Demonstrated strategic agility in reacting to changes in prioritization, opportunities, and resources. Show less

Senior Financial Analyst

• Jun 2018 - May 2019

Updated quarterly DTC and wholesale financial forecasts. Led North America sales analytics team in providing data and analysis to regional territory managers. Developed, tested, and implemented new reports, analytics tools, and KPIs. Provided insights and recommendations to senior management to improve efficiencies and identify trends and opportunities. Worked with cross functional teams to improve inventory management, sell-through, and ROI.

Financial Analyst

• Jan 2017 - Jun 2018

Supported the North America Wholesale Sales division with advanced financial reporting and risk analysis. Updated quarterly financial forecasts, tracked monthly actuals, and analyzed variances for the NA wholesale segments. Coordinated and maintained rep force commission reporting, payments, and target trackers.

Sales Planning Analyst

• Oct 2015 - Dec 2016

Generated and distributed global reporting to management teams to assist in strategic decision making. Assisted with quarterly financial forecasting and planning. Maintained detailed royalty reporting, trackers, and forecasts. Routinely worked with large disparate data sets to put together meaningful ad-hoc analyses for sales, product, and finance teams.

Sustainability Analyst, MBA Practicum Project, University of Vermont

• Jan 2015 - Aug 2015

• Assessed the feasibility of a used product marketplace for Burton Hard goods and created a business plan for implementation as part of MBA practicum. • Collaborated with cross-functional partners to drive project outcomes. • Leveraged a circular business model to increase profitability and market share while simultaneously achieving company sustainability priorities. • Assessed the feasibility of a used product marketplace for Burton Hard goods and created a business plan for implementation as part of MBA practicum. • Collaborated with cross-functional partners to drive project outcomes. • Leveraged a circular business model to increase profitability and market share while simultaneously achieving company sustainability priorities.

Teaching Professional

• May 2005 - Aug 2014

• Built and maintained instructional website using WordPress featuring online lesson signup that decreased no shows by 35% • Averaged over 850 lessons per five month season while leading all instructional initiatives at facility • Increased instructional revenues in second season by 25% and an additional 20% in third season • Created a new and innovative ladies development program featured in the Stowe Reporter • Marketed facility by fostering partnerships with local media, businesses, and after school programs • Awarded Vermont PGA Teacher of the Year - 2009 Show less

Teaching Professional

• Nov 2010 - May 2012

• Adapted golf instruction programs to grow participation while simultaneously increasing F&B’s bottom line • Designed a streamlined golf school sign-up on the club’s webpage working in cooperation with the network administrator • Assisted in the design and grand opening of 1.6 million dollar instructional facility • Adapted golf instruction programs to grow participation while simultaneously increasing F&B’s bottom line • Designed a streamlined golf school sign-up on the club’s webpage working in cooperation with the network administrator • Assisted in the design and grand opening of 1.6 million dollar instructional facility

Teaching Professional

• Nov 2006 - Apr 2009

• Assisted in the planning and coordination of a comprehensive golf instruction program that resulted in a 30% increase in ladies programs • Boosted participation in golf instructional programs by more than 20% through complimentary clinics and weekly newspaper articles • Improved facility hard good sales by more than $5,000 through custom club fitting • Assisted in the planning and coordination of a comprehensive golf instruction program that resulted in a 30% increase in ladies programs • Boosted participation in golf instructional programs by more than 20% through complimentary clinics and weekly newspaper articles • Improved facility hard good sales by more than $5,000 through custom club fitting

Teaching Professional, David Leadbetter Golf Academy

• Nov 2002 - May 2004

• Marketed golf academy programs in Hong Kong and throughout mainland China through international golf shows, magazine publications such as Golf Weekly, and business organizations such as AMCHAM and the Hong Kong Women’s Business Association • Developed diverse programs while effectively assimilating to a new culture • Team oriented working with fellow teaching professionals towards common sales and revenue goals • Marketed golf academy programs in Hong Kong and throughout mainland China through international golf shows, magazine publications such as Golf Weekly, and business organizations such as AMCHAM and the Hong Kong Women’s Business Association • Developed diverse programs while effectively assimilating to a new culture • Team oriented working with fellow teaching professionals towards common sales and revenue goals

First Assistant Golf Professional

• Mar 2000 - Nov 2002

• Increased lesson revenues 35% in second season by focusing on establishing strong relationships with members and new marketing strategies • Assisted with all aspects of merchandising including buying, pricing, budgeting for retail operation with over $500,000 revenue • Increased lesson revenues 35% in second season by focusing on establishing strong relationships with members and new marketing strategies • Assisted with all aspects of merchandising including buying, pricing, budgeting for retail operation with over $500,000 revenue

Shipboard Golf Professional

• Nov 1998 - Dec 1999

• Directed all golf activities onboard 2400 passenger cruise ship including onboard marketing, golf excursions, lessons, and inventory management • Doubled revenues onboard first ship over a four month period • Coordinated over 200 international golf excursions & taught over 750 lessons using high tech video technologies • Directed all golf activities onboard 2400 passenger cruise ship including onboard marketing, golf excursions, lessons, and inventory management • Doubled revenues onboard first ship over a four month period • Coordinated over 200 international golf excursions & taught over 750 lessons using high tech video technologies