Marketing Manager - Communications

• Nov 2018 - Present

Head of Marketing

• Jul 2014 - Oct 2018

Key achievements: I used my analytical skills to successfully audit the organisation’s marketing function and delivered a strategy to make marketing more focussed, effective and commercially aware. Responsible for developing and managing the company’s marketing and PR strategy, putting customers at the heart of what we do. Creating and delivering campaigns, websites and events to communicate change and drive commercial revenue. This involves managing budgets, determining stakeholder requirements, and working closely with all departments across the business. Measuring success using key performance indicators to drive ongoing testing, learning and improvement. Writing and delivering the company’s internal communications to brief colleagues on organisational change and to share success stories and relevant customer and stakeholder information. Leading, supporting and mentoring a small team of professionals in order to grow the business.

Business Consultant & Graphic Designer

• Dec 2009 - Present

I provide business consultancy and graphic design services on a project-by-project basis to clients including the Chartered Institution of Building Services Engineers. My work includes audits, strategic analysis and recommendations, annual reports, factsheets, marketing materials. I manage my own time, workload, finances and customer relationships. This work is evenings and weekends only. I provide business consultancy and graphic design services on a project-by-project basis to clients including the Chartered Institution of Building Services Engineers. My work includes audits, strategic analysis and recommendations, annual reports, factsheets, marketing materials. I manage my own time, workload, finances and customer relationships. This work is evenings and weekends only.

Marketing Director

• May 2012 - May 2013

Key achievements included using the agile methodology to work with the scrum master of the web development team to specify, test and deliver a key requested piece of functionality enabling individuals to subscribe to an online service. This resulted in a new revenue stream that brought in more than twice the revenue budgeted for the year. I also developed marketing reports using SAS software to interrogate the Oracle database, streamlining the process and allowing the marketing team direct access to data for the first time without having to send requests through the development team. I managed the marketing & PR department including strategic direction, budgets, hiring and staff training; supported business development and sales teams with planning, strategy, benchmarking and market intelligence data; led social media strategy including setting up a cross-departmental task force; developed and delivered online and print campaigns and materials for teams in London and New York; and organised exhibition stands, promotional items, presentations and events at conferences.

Marketing Manager

• Mar 2010 - Apr 2012

Senior Marketing Officer (Maternity Cover Contract)

• Mar 2009 - Dec 2009

Key achievements: Scoped and set up a new web download service for members where they could personalise branded promotional materials for their engineering business and order copies via a print-on-demand service. I also moved delivery of the annual report online, reaching 19,000 members while reducing print costs and environmental impact. During this maternity cover role, I wrote strategies and activity plans to promote training and events, publications, online learning and membership. I managed design agencies, freelancers and printers to produce quality work within budget. I developed and sold exhibitor sponsorship packages, as well as creating event materials and conference stands.

Marketing Communications Manager

• Jul 2008 - Sep 2008

Key achievements: Wrote marketing communications strategy and presented it to the CEO and Board of Directors; migrated 7 cinemas onto a new web platform that supported online booking, increasing sales revenue; changed team structure and staff roles to maximise the use of available skills; launched a new cinema snacks range including packaging, menus for each venue, and customer and staff tasting events. I managed Marketing, Hire & Events, Customer Service, Sponsorship and Design (including all budgets and a small team). I advised on and approved local marketing and sponsorship efforts from each cinema venue.

Marketing Manager

• Apr 2007 - Jul 2008

Key achievements included scoping, developing and implementing a marketing database working closely with IT department; training events staff in marketing techniques by setting up and running workshops and by producing reference materials; developing and implementing a tracking system to indicate campaign success; and project-managing publication of the RSM Annual Diary of Events (400 events, 75 contributors, 20,000 recipients). I produced marketing plans and designed and introduced branded materials across 400+ Academic Events annually. I sat on the Public Engagement Group to identify ways to open the RSM up to the public.

Marketing Manager

• Jan 2005 - Mar 2007

Key achievements included receiving a bonus for briefing and testing changes to Time.com within tight deadlines which resulted in increased pay rates and incremental subscriptions. I managed direct mail and online campaigns to acquire subscribers for both Time Magazine and Fortune Magazine, including budgets and forecasting. Designed and delivered detailed testing plans, built campaign reporting, and analysed return on investment.

Assistant Marketing Manager

• Jan 2003 - Dec 2004

Marketing Assistant

• Mar 2001 - Dec 2002