Experience

Mosaic Group
• United States
• Business Consulting and Services
• 1 - 100 Employee
• CRM Manager

  • Nov 2022 - Present


Teltech

• IT Services and IT Consulting
• 1 - 100 Employee

• Growth Product Marketer

  • Jan 2022 - Nov 2022

  • Manages and executes growth testing process for our leading mobile apps• Oversees growth business objectives, and tracks KPI’s and key business metrics on a weekly basis to ensure it aligns with high level business goals• Holds ideation sessions with product managers & relevant stakeholders in order to organize growth initiatives, discover growth opportunities and prioritize testing• Manages mobile growth tests through Houston and provides frequent updates on KPI’s and key metrics• Owns and maintains a project roadmap to organize live, in progress and upcoming growth tests • Analyzes A/B growth test data and results through Looker and informs product managers and relevant stakeholders in order to make effective decisions based on winning variants, next steps and key results• Creates SKUs in App Store Connect and Google Play Store for growth testing initiatives • Works with designers on A/B testing design elements and overall user experience within our app experience Show less

• Lifecycle CRM Marketer

  • Jan 2020 - Jan 2022

  • Built and lead process for all CRM and lifecycle mobile marketing campaigns through LeanPlum, in order to improve and increase user engagement, conversion, retention and re-engagement across all apps• Increased projected cash contribution on a month-to-month basis• Improved revenue and engagement via lifecycle marketing initiatives through email, in-app messages, push notifications and product funnel testing • Worked cross-functionally with the product, design, and analytics teams to implement new push, email and SMS campaigns based on behavioral analyses• Identified lifecycle campaign opportunities, and executed a strategy through A/B testing messaging, design and special offers in order to report data to necessary stakeholders • Analyzed data from various retention campaigns and A/B tests to create optimal copy, discounts and workflows for increased user retention and reactivations•Built audiences for lifecycle marketing campaigns by leveraging optimal audience attributes and events • Led our copywriting processes for all email and push lifecycle campaigns• Worked with influencers from various platforms to promote our brand, increase brand awareness and provide ad creatives for user acquisition Show less

• Social Media Coordinator

  • Aug 2018 - Jan 2020

  • Implemented new organic social strategy across Facebook, Twitter, and Instagram to help grow our product engagement using Hootsuite and Sprout Social• Grew social media channels by increasing Instagram followers by 50%, and Twitter by 10%• Started influencer marketing as a new business channel, working with YouTube creators and Instagram influencers to generate installs• Executed social media giveaways to increase followers across social platforms • Created a community within our brand across social platforms with relatable social content • Utilized Twitter and Facebook ads to boost organic social posts Show less



Production Services (Monmouth University)

• WJLP-TV Production Crew

  • Feb 2016 - Aug 2018

  - Studio setup including lighting, cameras and set design for MeTV3 shows “Another Thing”, and “Jersey Matters” - Technical Director, Camera Operator, Media Management, and Floor Manager

• Video Editor/Videographer

  • May 2017 - Jul 2018

  - Filmed and edited promotional/marketing videos for clients- Shot live music events- Conducted interviews for a documentary



Move For Hunger

• United States
• Non-profit Organizations
• 1 - 100 Employee

• New Media Intern

  • May 2017 - Aug 2017

  Wrote and edited blog posts Wrote and logged social media posts on Twitter, Facebook, and Instagram Shot and edited promo videos Worked with Salesforce and Meltwater to organize client info, news, and social media Wrote and edited blog posts Wrote and logged social media posts on Twitter, Facebook, and Instagram Shot and edited promo videos Worked with Salesforce and Meltwater to organize client info, news, and social media