Experience

Banking & Payments Federation Ireland

• Ireland
• Banking
• 1 - 100 Employee

• Head of Communications - Public Affairs

  • mar. de 2013 - - actualidad



Trinity College Dublin

• Ireland
• Higher Education
• 700 & Above Employee

• Communications Officer Growing Up in Ireland

  • ago. de 2006 - jul. de 2012

  - Deliver an annual pro-active, strategic and measureable Integrated PR & Communications Strategy supporting core study objectives, delivering in line with set KPIs and incorporating all external PR and communications related functions. - Work closely with the GUI Director, Co-Directors and Executive Management Team to provide communications counsel, insight, ideas and support. Develop strong, collaborative working relationships with all levels of staff within the study team and both academic institutions. - Key input into the design and management of a Knowledge Transfer Strategy to drive stakeholder engagement and capacity building initiatives for the study and demonstrate a maximum and tangible return on Government investment in GUI. - Devise a media plan to generate ongoing print, broadcast and online coverage across key target media to maximise and enhance the GUI profile and reputation. - Manage strategic media relations policy through building and maintaining strong national, specialist and local media contacts. - Organise and manage all aspects of publicity and promotional events including high profile public and media launches and announcements, press briefings, photocalls, national research conferences, seminars, etc. - Identify, foster and maintain support of key stakeholder groups critical to the success of the study through strategic outreach processes - Monitor ongoing communications risk assessment, develop pro-active response strategy and coordinate response to crisis communication. - Create copy and content for, and direct the production of, all GUI information collateral including research reports, newsletters, bulletins, speeches, key findings documents etc. - Manage a range of third party agencies in support of the communications programme ensuring delivery of agreed objectives to time and budget. - Responsible for overseeing the creation of GUI’s website and the ongoing management of its content.



Q4PR

• Account Manager

  • feb. de 2004 - jul. de 2006

  - Assisted in the management of a number of high profile public and private sector accounts - Devised and implemented a range of dynamic multi-strand PR strategies tailored to a specific set of objectives and bolstering overall business strategy. - Implemented and leveraged a range of Corporate Social Responsibility programmes reflecting core business values, engaging employees & local communities integrating social and environmental concerns into everyday business operations. - Managed parallel communication between clients’ external and internal stakeholders including employees. - Generated media coverage through writing and issuing a wide range of materials including press releases, internal communications, speeches, poster copy, website content and other campaign literature. - Established and maintained strong relationships with key audiences relevant to clients as well as target media. - Organised and coordinated events including large scale conferences, launches, photoshoots and presscalls. - Liaised regularly with third party contractors including photographers, advertisers and print and design companies. - Formulated evaluation methods and worked as part of a team to achieve measurable goals. - Ensured effective time management of company and client time.



RTE

• Ireland
• Media Production
• 700 & Above Employee

• RTE 2fm Newroom Sub-editor/newsreader

  • 2000 - 2003

  - Created material for news scripts, exercising editorial judgement and maintaining professional journalistic standards. - Originated and developed news ideas and assisted in forward planning of material for future bulletins. - Prepared and present hourly bulletins, while assessing incoming copy and sub-editing news-copy. - Developed and maintained key contacts. - Worked as part of radio news team and the RTE newsroom as a whole. - Worked within RTE’s news guidelines remaining attentive legal considerations applying to all types of output.