Experience

Full Beaker, Inc.
• United States
• Technology, Information and Media
• 1 - 100 Employee
• Paid Social Media Specialist - Freelance

  • Apr 2023 - Present


Rumble

• United States
• Computer Games
• 1 - 100 Employee

• Fitness Instructor

  • Aug 2021 - Present

  New York City Metropolitan Area - Lead a room of 50 individuals though an intense 45 minute workout 11+ times per week - Dedicated motivator, leader, and coach - Form relationships with clients in the studio



H&L Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Media Supervisor

  • Apr 2022 - Jul 2023

  New York City Metropolitan Area - lead planing and management across a host of clients including Upwork and McDonald's - generate and analyze reports using Nielsen competitive media tools - help junior team members learn and fine tune media skills - create agency-wide presentations to coach the department on media essentials



Razorfish

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • May 2021 - Feb 2022

  New York, United States Clients: AutoNation and VanGuard - Lead and manage paid social media strategy, planning, and buying for the largest automotive group in the US - Optimize social, digital, and programmatic campaigns based on weekly performance analysis from AdForm, Google Data Studio, and Facebook Ads Manager - Communicate with clients daily regarding the successes and optimizations of campaigns - Leverage competitive tools like Nielsen, Pathmatics, and Comscore to influence media strategy -… Show more Clients: AutoNation and VanGuard - Lead and manage paid social media strategy, planning, and buying for the largest automotive group in the US - Optimize social, digital, and programmatic campaigns based on weekly performance analysis from AdForm, Google Data Studio, and Facebook Ads Manager - Communicate with clients daily regarding the successes and optimizations of campaigns - Leverage competitive tools like Nielsen, Pathmatics, and Comscore to influence media strategy - Manage, mentor, and facilitate the success of both an intern and a Media Planner - Manage dynamic creative functionality and promo launches through Kenshoo (Skai) and ProductsUp - Facilitate the success of the NY Razorfish office through my leadership on the Diversity & Inclusion Board and the Razorfish Media Newsletter

• Media Planner

  • Oct 2019 - May 2021

  Greater New York City Area Clients: H&R Block and Blue Apron - Lead and manage media strategy, planning, and buying within paid social and digital - Lead and manage the success of various upper funnel sponsorships with partners like Facebook, HerCampus, the Skimm, Mitu, TikTok, and Twitch - Optimize digital and programmatic campaigns with budgets of over $70MM annually - Communicate with clients daily regarding the successes and optimizations of campaigns - Optimize media campaigns based on results… Show more Clients: H&R Block and Blue Apron - Lead and manage media strategy, planning, and buying within paid social and digital - Lead and manage the success of various upper funnel sponsorships with partners like Facebook, HerCampus, the Skimm, Mitu, TikTok, and Twitch - Optimize digital and programmatic campaigns with budgets of over $70MM annually - Communicate with clients daily regarding the successes and optimizations of campaigns - Optimize media campaigns based on results from Google DCM and Facebook Ads Manager - Leverage competitive tools like Nielsen, Pathmatics, and Comscore to influence media strategy - Train and educate new media team members and facilitate their onboarding. Delegate tasks to more junior team members as necessary. - Facilitate the success of the NY Razorfish office on Facebook through periodic platform updates and education



McKinney

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planner

  • Jul 2018 - Sep 2019

  Raleigh-Durham, North Carolina Area Clients: Sherwin-Williams and S&P Global - Lead and manage media planning within digital, paid social, streaming radio, and video - Create and execute brand strategies for paid social campaigns across Facebook, Twitter, Pinterest, and Instagram - Negotiate multi-million dollar national digital initiatives including programmatic and brand integrations - Optimize digital campaigns based on results from Google DCM and Facebook Ads Manager - Leverage competitive tools to… Show more Clients: Sherwin-Williams and S&P Global - Lead and manage media planning within digital, paid social, streaming radio, and video - Create and execute brand strategies for paid social campaigns across Facebook, Twitter, Pinterest, and Instagram - Negotiate multi-million dollar national digital initiatives including programmatic and brand integrations - Optimize digital campaigns based on results from Google DCM and Facebook Ads Manager - Leverage competitive tools to influence campaign strategy - Facilitate the success of an Asst. Media Planner

• Asst. Media Planner

  • May 2017 - Jun 2018

  Raleigh-Durham, North Carolina Area Clients: Sherwin-Williams - Plan and manage paid social campaigns across Facebook, Twitter, Pinterest, and Instagram - Optimize digital campaigns based on results from Google DCM and Facebook Ads Manager - Analyze brand competitors using Neilsen tools across multiple media categories - Manage media billing process through generating insertion orders in Advantage, reconciling discrepancies and tracking expenditures as they relate to a planned budget



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Inside Sales Representative

  • May 2016 - May 2017

  Morrisville, NC - Worked with the largest school district in the country to find the best Lenovo solutions and manage those solutions throughout their life cycle. - Leverage extensive knowledge of SalesForce and SAP CRM. - Form relationships with clients and understand their technology needs.