Experience

Toronto Club
• Canada
• Hospitality
• 1 - 100 Employee
• Director of Membership Development & Engagement

  • May 2021 - Present


The University Club of Toronto

• Canada
• Recreational Facilities
• 1 - 100 Employee

• Director of Membership, Media & Engagement

  • Jan 2020 - Apr 2021

  • Oversee membership growth, engagement and retention.• Assist General Manager and Membership Committee in development and implementation of strategic membership programs.• Conduct onboarding and orientation of new members.• Develop special member engagement events both independently and together with Programme Committee.• Build rapport with potential members, discovering their interests in club membership, tailoring solutions to fit their needs.• Update and maintain social media channels, creating content, monitoring and responding to comments, etc.• Create all club marketing and communications materials such as membership brochures, website copy, print and digital newsletters, event posters, menus etc.• Update and maintain membership database, members' accounts, and website.• Liaise with other private clubs – both domestic and international - strengthening existing affiliations and establishing new relationships to further enhance the value of membership.• Effectively communicate with the Board of Directors, Committee Chairs, General Manager, Head Chef, Reception Manager, Food & Beverage Manager, and Events Coordinator.• Speak confidently on the club history, art collection, architecture and culture.

• Business Development Manager

  • Feb 2018 - Jan 2020

  • Solicited new club membership, function and wedding sales by designing drives and promotions.• Sought out partnerships with various organizations to increase traffic and ultimately sales and memberships.• Successfully gained a greater percentage of new female members and new members under 40 years of age.• Created and maintained social media channels with content for LinkedIn, Facebook and Instagram.• Organized, streamlined, re-branded and executed all club marketing materials such as newsletters, club emails, and other promotional flyers etc.• Overhauled website, working with web developer to create new design, new content, visuals and linking with our membership database.• Created, executed and analyzed annual club survey to better gather member feedback.• Spearheaded a young members group to better engage them and understand theirspecific wants and needs with the goal of further diversifying the membership.• Acted as member liaison on behalf of the COO.

• Events & Membership Coordinator

  • Sep 2010 - Feb 2018

  • Planned, conducted logistics and executed all event bookings including receptions, lunch and dinners, meetings, speaking events, wine events, and weddings.• Sourced outside vendors, coordinated A/V, worked within budget and tracked guest lists.• Conducted site inspections with prospective clients in advance of their event, organized all function event contracts, deposits and receipts, and ensured and processed payment.• Liaised with Chef, Food and Beverage Manager, and Front Desk to ensure the smooth operation of every event.• Generated marketing material including monthly newsletters, event flyers, membership kits and website content. Print menus, placecards, programmes etc.

• Front Desk Associate

  • Mar 2009 - Sep 2010

  • Acted as first point of contact for all members and guests; greeted all in friendly, professional manner; represented organization.• Booked accommodations for members and guests, coordinated dining reservations, facilitated member stays at affiliate clubs worldwide.• Data entry including correctly charging all members’ and guests’ accounts; updated and maintained member database.• Effectively resolved a variety of members’ and guests’ concerns.• Completed all other special projects as assigned by General Manager and Front of House Manager.• Responsible for all security measures (ADT, fire systems) in absence of management staff.



JH Wedding Day Coordination

• Principal

  • Jun 2016 - Jan 2020

  • Created new (side)business to meet and undermet need in wedding industry. • Created business website and Facebook page to advertise services. • Met with potential clients, understanding their goals & visions for their wedding. • Ensured timelines, banquet orders, floor plans etc. were properly planned for successful execution. • Greet and direct all vendors on day of wedding. • Set out place cards, flowers, seating plan, guest book, favours, table numbers etc. • Assist with timing and cues for the ceremony and throughout the evening. • Liaise with the venue, DJ, MC to ensure smooth execution of timeline itinerary. • Attend to all other set up requirements and last minute requests.



Metropolitan Hotel Toronto

• Canada
• Hospitality

• Assistant Food & Beverage Manager

  • Jul 2009 - Jan 2010

  • Directed, supervised, motivated and disciplined restaurant, bar and room service staff in unionized environment. • Assisted in facilitating special events; menu creation, pricing and wine selection. • Effectively communicated with Chef, Sales & Marketing, Food & Beverage Director, Human Resources and various departments to meet strategic goals of company. • Assisted in payroll, staff scheduling and vacation requests. • Answered all incoming calls and emails: coordinated reservations, resolved guest concerns. • Established a strong rapport with clientele and community, resulting in repeat business.