Experience

Kathe Wohlfahrt of America
• United States
• Retail
• 1 - 100 Employee
• Head of Partnerships, E-Commerce, Marketing & Communications/PR

  • 2018 - Present


USA TODAY Travel Media Group, a division of Gannett

• Vice President, Product Sales/Travel

  • 2012 - 2016

  Passionately mentored and guided a team of direct reports from an off-site location, including National Sales Directors and the Sales Operations support team. Responsible for the USA TODAY amenity sales vertical focused primarily on the travel and hospitality industries. Personally oversaw the sales channel P&L, staff training and development, all national agreement contracts, business development initiatives including the development of new digital content solutions and the marketplace positioning/research/PR and all strategic planning efforts related to the channel. Additionally, was responsible for effectively delivering strategic direction to 50+ members of field sales staff, by setting goals, objectives and collaboratively developing implementation plans within the travel/hospitality vertical for more than 21k local clients. Fostered C-suite relationship with key clients (Hilton, Marriott, Starwood, Carlson, Hyatt, Best Western, Wyndham, IHG, and Choice) and in core sale channels (Hospitality, Airlines, & Airports) and harnessed in-depth knowledge of other strategic clients and segments (Grocery Stores, C-Stores, Automotive, and Hospitals). Actively contributed to various industry associations (AH&LA, ASFONA, IAHI), boards (AHLEF) and industry conferences (ALIS, Cornell Icon Dinner, University of Houston Hall of Honour). Show less



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• • 1999 - 2011

  Responsible for strategic management of multi-million-dollar partnerships with major hotel companies, airlines and other strategic segments. In addition, drove new strategy digital initiatives, new business opportunities and managed a team of strategic national account managers.

• • 1996 - 1999

  Established and executed the strategic sales and marketing plans for the Europe, Middle East and Africa (EMEA) regions. Recruited and managed international sales team of 6, including remote office staff in Paris and Frankfurt. Functioned as a liaison to the Asia based sales team and the U.S. based National Sales team in order to support and foster synergies. Generated a consistent rate card, while improving value added offerings which significantly enhanced customer service culture and re-energized the sales process. Show less