Jill Herzog
Senior Marketing Specialist at TrinityRail- Claim this Profile
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Bio
Experience
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TrinityRail
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United States
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Rail Transportation
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100 - 200 Employee
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Senior Marketing Specialist
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Oct 2022 - Present
I support the marketing efforts of a North American premier railcar products and services provider with graphic design and marketing expertise. I create and develop company brand collateral including logos, print materials, digital content, ads, infographics, and presentations. I collaborate on social media marketing planning, and I am responsible for social media content production and implementation. I provide commercial and internal communication support. I assist in overall marketing planning and execution, campaigns and budgeting. I work with outside agencies and vendors to bring marketing plans and goals to fruition. Show less
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Marketing Specialist
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Aug 2021 - Present
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Holt Lunsford Commercial
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United States
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Real Estate
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100 - 200 Employee
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Senior Graphic Designer
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Jan 2018 - Aug 2021
I oversaw full life-cycle creative and branding projects for a values-based, customer-focused, full-service commercial real estate company in Dallas/Fort Worth and Houston. I led projects from initial pitch through concept development, budget planning, design, and delivery. I spearheaded brand development for new commercial property projects, including logo creation, brochure design, photography, email and social media marketing, and signage. I also oversaw graphic content development for Internet and print ads, website, and newsletters. I assisted in managing the department and served as a mentor.Selected Achievements:• Collaborated on projects that resulted in a 20 percent company growth over five years.• Tripled efficiency and production and reduced costs by 50 percent.• Initiated and created new company branding standards.• Increased company’s social media marketing presence by 80 percent in two years and strengthened brand identity with creative new marketing collateral and a redesigned company website.• Recognized with the GD USA In-House Design Award (2019), the International Design Award, Gold Winner (2015), and three company awards: HLC Growth Value Quarterly Award (2019), HLC Customer Service Annual Award (2018), and HLC Learn Value Quarterly Award (2018). Show less
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Graphic Designer
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Apr 2015 - Dec 2017
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Jill Wesson Photography
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Wylie, Texas
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Photographer / Manager
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2006 - 2012
I operated and managed a start-up small business providing high-quality portrait photography services to families and Individuals. I surpassed all my established sales and revenue goals. I marketed the business with my own creative design work and built and sustained long-lasting client relationships. Selected Achievements: • Successfully expanded the business to full-time and profitable with careful and dynamic marketing, product creation and delivery, budget management, and client relationship building. • Quadrupled revenue over last three years by delivering a superior product and by personally managing client relationships. Show less
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Kimberly Wylie Photography
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Photography
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1 - 100 Employee
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Studio Manager
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2007 - 2009
I managed studio operations for an award-winning photographer providing luxury services to high-end clientele. This included planning and customizing initial client contacts and building relationships to ensure repeat business. I also managed a scheduling calendar for 450+ sessions yearly and finalized client portrait orders. Selected Achievements: • Contributed to a 10 percent company growth by facilitating positive client relationships and ensuring word of mouth marketing. Additional Experience: • Children’s Ministries Director. First United Methodist Church, Terrell, Texas. Managed all facets of children’s educational programs. • National Account Executive. David Yurman, Dallas Texas. Managed all aspects of top-account for a multi-million-dollar designer jewelry company known for its iconic cable bracelet. • Assistant Buyer. Neiman Marcus, Dallas Texas. Managed a top jewelry department serving 30 stores of a luxury retailer offering fine merchandise and dedicated to excellent customer service and merchandising leadership. Show less
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Education
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The University of Texas at Austin
Bachelor of Business Administration, Marketing -
Collin College
Associate of Applied Science, Graphic Design