Experience

• Scale micro-influencer marketing in a fraction of the time. The Statusphere platform helps brands and creators maximize their content using first-party data, matchmaking, reporting, and fulfillment technology.





• Kin Community is Corus' in-house creator agency. KIN connects with brands to unlock influence through their network of premium content creators through stories that matter. Platforms include: Instagram, YouTube, TikTok, Facebook and Pinterest.



• Develop, negotiate, and book on-air media campaigns for all agency partners, and direct client business generating revenue to exceed annual targets. Clients include brand and direct response: Tim Hortons, Burger King, General Mills, Peloton, Benjamin Moore, Eharmony, Ford, Kimberly Clark Mentored account coordinators and inside sales executives Collaborated with brand integration team, digital and social teams to create original content with television personalities and content creators, Utilized advanced advertising - including addressable, return path data and consumer insights to target brands' exact demographic and to generate awareness and drive consideration Familiar with sales for VOD, CuriousCast (podcasting), Mobile, Connected TV, and OTT Service - Stack TV Fostered sales by utilizing advertising agencies, contacting clients directly, and new business development Increased sales and built strong client relationships by identifying needs/challenges and providing solution-oriented campaigns that are strategic vs competitive Show less



• Generated business revenue for all 19 Shaw Media Conventional and Specialty stations including: Global, Food Network Canada, HGTV Canada and History Network New business development, utilizing market share analysis, and cold calling potential clients found through research and consumer insights Clients included Pepsico, Glaxosmithkline, VISA, Mitsubishi Motors, Campbell and Province of Ontario Partnered with brand integration team to sell integrated promotions/sponsorships {ex: Masters (Acura), Top Chef Canada (Tostitos), Big Brother Canada (Twistos)} 4-year member of Trade Communications team that provided Sales and Marketing e-newsletter to clients on a weekly basis (included all corporate social page communications such as Twitter, Facebook and YouTube) Global Network Champion: populated and presented at weekly sales meetings and provided current schedules, ratings, research data and new program information Fostered sales by utilizing advertising agencies and contacting clients directly Show less