Experience

British Arrows

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance consultant, currently engaged on a fixed term contract

  • Aug 2017 - Present

  London, United Kingdom I am delighted to be collaborating on a project with British Arrows and to be returning to my first love - advertising commercials. It’s a privilege to participate in British Arrows’ work nurturing the industry: - consolidating support for our current workforce - engaging with new and diversified young talent



Cohaesus Projects Ltd

• Head of Talent Development

  • Apr 2016 - Feb 2017

  London, United Kingdom Cohaesus is the trusted technical partner to many of the world’s leading advertising, marketing and creative agencies. As a business driven by talent, Cohaesus focuses on developing the full range of abilities in every one of its people. I supported the progression of some wonderfully talented young people and worked closely with the Technical Directors to - put in place a Career Progression plan for Developers of all weights - build a Training Workshop Programme for the… Show more Cohaesus is the trusted technical partner to many of the world’s leading advertising, marketing and creative agencies. As a business driven by talent, Cohaesus focuses on developing the full range of abilities in every one of its people. I supported the progression of some wonderfully talented young people and worked closely with the Technical Directors to - put in place a Career Progression plan for Developers of all weights - build a Training Workshop Programme for the company - strengthen a shared learning culture across the company Show less



Creative Skillset - Fixed Term Contract to March 2016

• Partnership Manager: Advertising and Marketing Communications

  • Jul 2013 - Mar 2016

  Focus Point, Kings Cross, London I worked with industry employers to identify training needs and sector skills gaps, and established pathways for recruiting diverse new talent via outreach activities to schools, colleges and universities. I had particular experience in developing apprenticeship opportunities in the creative and digital media sector. As well as monitoring learning delivery, I promoted opportunities for funding assistance, and administrated co-investment in individuals and organisations for entry-level… Show more I worked with industry employers to identify training needs and sector skills gaps, and established pathways for recruiting diverse new talent via outreach activities to schools, colleges and universities. I had particular experience in developing apprenticeship opportunities in the creative and digital media sector. As well as monitoring learning delivery, I promoted opportunities for funding assistance, and administrated co-investment in individuals and organisations for entry-level learning and career-long CPD. I strengthened UK industry networks by working in close partnership with practitioners at all levels and their trade organisations, advisers and training providers. (Creative Skillset is the licensed industry body supporting skills and training for people and businesses to ensure the UK creative industries maintain their world class position.) Show less



ISBA (Incorporated Society of British Advertisers)

• Training & Events Development

  • Nov 2011 - Jul 2013

  Langham House, 1b Portland Place, London W1B 1PN With responsibility for delivering bespoke in-house training to ISBA members, I developed and oversaw delivery of tailored programmes for FTSE 100 companies. I also partnered with external training providers to offer online training modules to ISBA members for the first time and planned and produced the organisation’s first webinar and international training delivery. In my dual role I also recruited sponsors and exhibitors for ISBA’s Annual Conference and managed the administration… Show more With responsibility for delivering bespoke in-house training to ISBA members, I developed and oversaw delivery of tailored programmes for FTSE 100 companies. I also partnered with external training providers to offer online training modules to ISBA members for the first time and planned and produced the organisation’s first webinar and international training delivery. In my dual role I also recruited sponsors and exhibitors for ISBA’s Annual Conference and managed the administration, curation and delivery of those packages, achieving full occupancy of the exhibition space and a healthy contribution to the organisation’s future budget. Show less



Cannes Lions International Festival of Creativity

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Talent & Training Business Support

  • Oct 2010 - Nov 2011

  Camden, London I was responsible for recruiting charity sponsors for all Young Lions competition categories and worked with them to design inspiring competition briefs. Liaising with the Festival’s worldwide national representatives, I also allocated and managed competitor registrations and delegate registrations for several training academies. On site at the Cannes Festival and the Eurobest Festival in Hamburg I administrated all aspects of the real-time competitions across multi categories.



IPA, Institute of Practitioners in Advertising

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• CPD Consultant

  • Jan 2010 - Jul 2010

  Belgrave Square, London. Throughout my time as Senior CPD Manager (below) and CPD Consultant: I led the annual IPA CPD Accreditation programme, taking it from a voluntary Standard to encourage best practice learning & development for Advertising practitioners to a mandatory requirement for all IPA members. To achieve full membership compliance I regularly presented at meetings across the UK to enrol all corporate members. I worked in partnership with agency Training Managers, managing a CPD Working Party… Show more Throughout my time as Senior CPD Manager (below) and CPD Consultant: I led the annual IPA CPD Accreditation programme, taking it from a voluntary Standard to encourage best practice learning & development for Advertising practitioners to a mandatory requirement for all IPA members. To achieve full membership compliance I regularly presented at meetings across the UK to enrol all corporate members. I worked in partnership with agency Training Managers, managing a CPD Working Party and a Training Forum, and acting as Secretary to the Professional Development Group in order to engage members. I recruited and led a team to administrate the annual accreditation process and assess submissions, continuously maintaining an active dialogue and visiting IPA members. As the scheme became well established, I oversaw the introduction of a Higher Level Gold Accreditation Standard, raising best practice standards even higher. Other achievements included: • managing a biennial Excellence in CPD competition • event management of all aspects of the IPA Annual Training Conference • co-authoring a handbook on Best Practice in Agency Professional Development

• Senior CPD Manager

  • Sep 2003 - Dec 2009

  Belgrave Square, London. As described above.