Experience

Colvita Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Owner

  • Sep 2019 - Present

• Owner

  • Sep 2019 - Present



Hill Aevium

• United States

• Vice President & Director of Client Services

  • Jan 2015 - Sep 2019

• Account Manager

  • Jan 2015 - Aug 2019

  Manage the day-to-day operations and agency's relationships with an extensive client portfolioFiscal responsibility for client expenditures and budget management. Facilitate long-term planning and visioning with the clients in order to proactively direct themarketing and advertising eorts to meet the clients’ customized goals.Lead and conduct qualitative and quantitative research, data collection and analysis todevelop annual marketing plans for each client.Create and follow through with detailed project timelines and project briefs and plan withProducer and Creative Director.Develop annual media plans with the agency's Media Manager, and provide recommendationsbased on integrated strategies and new trends in the market place.Developed and implemented a tracking and reporting standard and system for the agency.Continue to use standard created for all clients.



Olive PR Solutions

• United States
• Business Consulting and Services

• Account Executive

  • Apr 2014 - Jan 2015

  Managed a portfolio of local and national artists and musicians Wrote and distributed press releases that were not "spinning the story" but instead, timely,newsworthy and valuable to the journalist and target audience.Gained media coverage in top tier publications for positive media attention to reach clients'goals.Media trained and prepped clients for interviews.Timely follow up with journalists on stories to be sure they received all the informationthey needed. Managed a portfolio of local and national artists and musicians Wrote and distributed press releases that were not "spinning the story" but instead, timely,newsworthy and valuable to the journalist and target audience.Gained media coverage in top tier publications for positive media attention to reach clients'goals.Media trained and prepped clients for interviews.Timely follow up with journalists on stories to be sure they received all the informationthey needed.



Abbi Public Relations

• Account Coordinator

  • May 2010 - May 2011

  Worked with local, regional, and national clients to acquire media placements, drive sales, build brand recognition and increase social media and online awareness. Worked with Donsuemor gourmet cookie company, Buckbean Brewing Co. and iMetabolic national weight loss program.Created and pitched original story ideas to secure placements in top tier publications including Good Housekeeping, People Magazine and the Huffington Post.Created campaigns in various fields to accomplish client goals. Developed a social media outreach targeting Donsuemor’s key demographic; resulted in more than 50 placements and 70 client URL linkback’s on high-traffic sites.Conceptualized and maintained a promotional team to drive awareness and increase sales of the nationally recognized Buckbean Brewing Co. by targeting untapped demographics. Developed and conducted media training for the team on product talking points, managed social media networks and gauged results using social media monitoring tools.Conducted and used demographic research to administer online efforts for national client iMetabolic. Created a Wordpress blog based on the research which directly increased company website traffic by 20 percent.Created a local campaign and conducted events to raise awareness of the issue of childhood obesity that gained media attention by partnering with respected athletes. Resulted in 15 media placements throughout northern Nevada and further enhanced the community and customer outlook on the client.



Precision Public Relations

• United States
• Insurance
• 1 - 100 Employee

• Intern

  • May 2009 - Aug 2009

  Worked on the creative team for national clients such as Gallo Wines and the Tomato Process Wellness Council. Researched and built media lists for national outreach based on specific story angles. Conducted in depth research for new business proposals. Created a social media presence for Precision Public Relations to gain new business.Wrote and pitched press releases for local and national clients. Worked on the creative team for national clients such as Gallo Wines and the Tomato Process Wellness Council. Researched and built media lists for national outreach based on specific story angles. Conducted in depth research for new business proposals. Created a social media presence for Precision Public Relations to gain new business.Wrote and pitched press releases for local and national clients.