Experience

Montcordia

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Business Development Manager

  • Sep 2020 - Present

  Premium Care at Home Montcordia provides a superior level of care to adults aging at home to help them stay as independent as possible. Our experienced, deeply trained care partners work with clients and their families to craft care plans that are person-centered and prioritize quality of life. We support families by addressing • personal care needs • mobility and transfer support • concierge services • companionship • social engagement • assistive technologies • geriatric care management • memory care • respite care Montcordia hires less than 1% of applicants to be direct care partners. They receive 1500% more training in their first year than the average agency provides. Montcordia has benchmarked the business practices of Ritz Carlton. Each care partner is expected to anticipate and fulfill unexpressed needs and wishes for clients and their families.



Five Star Senior Living

• Hospitals and Health Care
• 700 & Above Employee

• Sales Director

  • Mar 2018 - Sep 2020

  Managed sales department, including two sales counselors, with the primary goal of increasing census in the community of 313 independent living apartments and 22 assisted living apartments. • Created and executed quarterly marketing plans including external business development, community events, resident referral campaigns, and advertising schedule. • Revised existing sales strategy and increased average sales per month 20%. • Analyzed competitors in the market and identified areas of opportunity. • Hosted events for potential clients and referral sources, partnering with speakers and other senior service organizations. • Promoted resident referral program. • Worked directly with advertising and design agencies to create ad campaigns, collateral, and branding.



Charles E. Smith Life Communities

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Director

  • Jun 2009 - Feb 2018

  Responsible for overall marketing strategy and business development for the non-profit 38 acre campus featuring: 500 Independent Living residences (Ring House, Revitz House); 60 Assisted Living residences (Landow House); 18 Memory Care residences (Cohen-Rosen House); 556 bed Skilled Nursing facility, including a 103 bed dedicated post-acute center (Hebrew Home of Greater Washington); and an outpatient medical office (Hirsh Health Center). • Cultivated relationships with hospitals, aging life care managers, physicians, and other referral sources • Recruited, managed and trained marketing coordinators and clinical liaisons • Initiated lead management system and established metrics to measure sales activity • Monitor competitive landscape and present yearly analysis for marketing strategy and budgeting • Create and execute all internal and external events for referral sources and the community including CEU programs, open houses, dementia education, off campus events, and networking functions • Exceeded budgeted census goals In IL, AL, Memory Care, post-acute and long term care • Increased professional referrals to IL, AL, and Memory Care 120% • Acted as interim Director of Communications June 2016 to December 2016. Drafted and edited all marketing communications material, advertising copy, website text and collateral. Managed vendors such as designers and printers to meet deadlines and ensure brand consistency. Created content for social media. Assisted in video production for website.



Emeritus Senior Living

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • May 2005 - Jun 2009

  Managed both internal and external sales for assisted living and dementia care community. Held marketing and networking events to promote facility. Facilitated move in process. Analyzed competition in market. • Maintained 100% census for 2 years from November 2006-December 2008 • Achieved highest Average Daily Unit increase for region 2006 • Increased professional referrals by 225% • Assisted in training of new CRDs in region and worked in other communities to assist sales effort



HCR ManorCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Director

  • May 2002 - May 2005

  Responsible for growing census by developing referral relationship with physicians, hospitals, medical professionals, community, managed care and other related contacts. Managed short and long term leads to qualify prospects and advance them through the sales process. Maintained a working knowledge of market trends and competitors to develop quarterly Marketing Action Plan. • Exceeded budgeted census consistently. • Increased census by 33% in two months while filling in at the Kensington MD facility. • Created employee incentive program.



Addison Wesley Publishing

• United States
• Software Development

• Higher Education Sales Representative

  • Jan 2001 - May 2002

  Promoted textbooks and technology to professors in the departments of life science, mathematics, economics, finance, computer science, physics and health. Managed a territory of 12 colleges and universities in the DC/Baltimore areas. Conducted technology training for instructors and students. Coordinated special events for visiting authors and assisted in hosting national conferences. Maintained textbook sampling budget and travel expenses, per guidelines. Prospected for potential reviewers and authors. • Increased custom publishing sales 108% in 2002. • Increased custom publishing sales 41% and math sales 32% in 2001.



Warner Chilcott

• United States
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Pharmaceutical Sales Representative

  • Jan 1998 - Apr 2001

  Marketed and promoted products in the fields of women’s health, cardiology, urology, internal medicine, and dermatology. Last territory included approximately 150 physicians in Montgomery county, Maryland. Previous territories included nearly 300 physicians in Frederick, Baltimore, Howard and Prince Georges Counties, Maryland. • Placed in top 5% of sales force for increased market share of Ovcon® 35, an established oral contraceptive.. • Increased market share of NataFort® over 300% in one year by effective physician targeting. • Contributed to the overall success of our district, resulting in “District of the Year” for 1999. • Successfully launched four new products within a two-year timeframe. • Promoted nine products simultaneously in a single year involving three different areas of specialization. • Quickly adapted, every 4-6 months, to new territory re-alignments and groups of targeted physicians.



NVR, Inc., M/I Homes, Classic Community Corporation

• New Homes Sales Representative

  • Jan 1990 - Jan 1998