Experience

Yelloh

• Technology, Information and Internet

• Marketing Director

  • Sep 2020 - Present

  Brand and Portfolio Management Brand and Portfolio Management



Schwan's Home Delivery

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Marketing Manager

  • Nov 2018 - Sep 2020

  Product management and innovation Product management and innovation



Buffalo Wild Wings

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager

  • Nov 2015 - Oct 2018

  Strategy development, management and leadership of marketing programs and promotions Strategy development, management and leadership of marketing programs and promotions



Polaris Industries

• 1 - 100 Employee

• Senior Marketing Specialist

  • Feb 2013 - Nov 2015

  Delivered an experiential consumer event strategy and engagement approach for the historic relaunch of the Indian Motorcycle brand including four large motorcycle events, six product launches and 150 stop US & Canada dealer test ride program. Created content strategy to reach, retain, and convert digital brand visitors to buyers. Measured, analyzed and adjusted monthly digital goals to optimize performance to deliver goal metrics. Delivered an experiential consumer event strategy and engagement approach for the historic relaunch of the Indian Motorcycle brand including four large motorcycle events, six product launches and 150 stop US & Canada dealer test ride program. Created content strategy to reach, retain, and convert digital brand visitors to buyers. Measured, analyzed and adjusted monthly digital goals to optimize performance to deliver goal metrics.



3M

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2011 - Feb 2013

  Promoted to reposition the 3M Auto brand to deliver top line sales and profitability goals

• Marketing Analyst

  • Dec 2009 - Jan 2011

  Led execution efforts for product marketing team in appearance chemicals, Bondo®, abrasives, and adhesives. Key liaison with sales, engineering, and manufacturing throughout product development process on consumer insights, promotions, and features and benefits

• Strategic Business Development Associate

  • Aug 2008 - Dec 2009

  Collaborated on ten internal consulting projects in new product development, competitive and market assessment, channel analysis, and marketing strategy



Gopher Sports

• United States
• Spectator Sports
• 1 - 100 Employee

• Promotions Manager

  • Aug 2006 - May 2008

  Directed, implemented, and measured all marketing objectives for Soccer and Basketball Utilized new marketing channels to increase attendance at games by reaching a wider demographic Initiated and supervised game day activities between coaches, players, event management, ticket office, press, and marketing interns Directed, implemented, and measured all marketing objectives for Soccer and Basketball Utilized new marketing channels to increase attendance at games by reaching a wider demographic Initiated and supervised game day activities between coaches, players, event management, ticket office, press, and marketing interns



Marketing Architects

• United States
• Advertising Services
• 100 - 200 Employee

• Account Associate Intern

  • 2007 - 2008

  Gathered, validated, and organized 50 advertisers’ data to ensure accurate campaign reporting Developed strategies to decrease cost per call and increase conversion and profit margin Prepared presentations on sources of new media to advance strategic goals Gathered, validated, and organized 50 advertisers’ data to ensure accurate campaign reporting Developed strategies to decrease cost per call and increase conversion and profit margin Prepared presentations on sources of new media to advance strategic goals