Senior Brand Manager

• Jul 2022 - Present

Marketing Manager

• Sep 2020 - Jul 2022

As Marketing Manager, I oversaw all marketing activities for the Surgmed Group of Companies and managed our team of Marketing Coordinators. As Marketing Manager, I oversaw all marketing activities for the Surgmed Group of Companies and managed our team of Marketing Coordinators.

Senior Brand Manager - Joico Hair Colour (Vero K-PAK, LumiShine, Color Intensity & Blonde Life)

• 2015 - Jun 2019

In this role, I planned, developed, and implemented all Canadian marketing activities for Joico’s professional hair colour category, an extensive portfolio of 7 unique brands/300+ product skus with ambitious average annual growth objectives of 15%, well above the industry standard of 1.5%. I co-managed one assistant brand manager and sr. graphic designer for flawless execution of key deliverables. I collaborated regularly with colleagues, customers and partners ranging from stylists working "behind the chair" to global counterparts to senior level management in order to develop and execute strategies that drove sales and built the brands in my portfolio. Show less

Global New Product Development, Marketing Consultant

• 2018 - 2018

Being selected by Joico's VP of global new product development to cover their senior marketing manager’s maternity leave (concurrent to my role as senior brand manager) was an honour and I was thrilled to work as part of the Joico HQ team in California and remotely from Montreal. It was wonderful to put my product development skills acquired earlier in my career to use. During my time in this role, I drove innovation and product development by identifying stylist / end consumer trends and crafting detailed briefs, volume and cost targets. I worked cross-functionally with the NPD Director, Research & Development, Product Testing, and Global Marketing teams to manage the successful development of several new product projects. I led internal and external teams to create branding, packaging, and campaign visuals / messaging to support the successful launch of new products. Show less

Brand Manager, Joico Hair Colour, ISO & i.Color

• 2011 - 2015

In this role, I was promoted to manage our company's top priority brands, Joico Hair Colour, in addition to other secondary brands. I drove growth by developing programs, promotions, and product innovations while analyzing key competitive information, market trends, and customer needs, adjusting strategies and tactics to increase efficiencies and effectiveness. A "stand-out" project during my career at Joico (Piidea Canada) was undoubtedly working in partnership with the Marketing Director and GM, to research, plan, and execute two major international biennial events we branded Destination Education. These week-long, internationally located events were incredible for building loyalty and brand community amongst 1500+ Canadian stylists and salon owners. Show less

Associate Brand Manager - Quantum, Fix Men & Evolve

• 2008 - 2011

In this role, I managed all marketing activities including product development for uniquely Canadian salon professional haircare brand Quantum and launched two new brands; Fix Men by Quantum and Evolve by Quantum.

Assistant Brand Manager - Quantum, Senscience & Bain de Terre

• 2006 - 2008

In this role I developed and executed annual marketing calendars for my portfolio to enhance brand awareness, trial and conversion with a focus on both the end consumer and stylist/salon owner.