Experience

Marafie Group

• Kuwait
• Executive Offices
• 1 - 100 Employee

• Sales Manager

  • May 2022 - Present

  • Develop and implement the sales and market strategies to increase revenue and market share. • Set target and goals for the Kuwait market • Determine the growth opportunities to ensure an effective sales, Distribution and market & customer coverage. • Develop and implement sales procedures and policies in line with the industry best practices. • Ensure the sales and revenue opportunities are maximized. • Set up and monitor sales call plans for the sales team for new customers • Guide, train, coach and review the performances and immediately address any shortcomings to derive an effective, high-performance Sales Team. • Prepare reports for the management on sales and market trend and recommend the necessary changes. • Regular visit to the customers & agencies / Corporate's to develop & maintain relationships. • Manage effectively the activities of the sales team to fulfill market obligations for - , customer and corporate. • To achieve the set goals & targets planned for Kuwait market • Ensure to share market intel, new route development, potential opportunities and threats with Area Manager. • Develop and implement the sales and market strategies to increase revenue and market share. • Achieving the set revenue and volume targets by individual team member • Ensure the sales and revenue opportunities are maximized. • Set up and monitor sales call plans for the sales team. • Guide, train, coach and review the performances and immediately address any shortcomings to derive an effective, high-performance Sales Team. • Prepare reports for the management on sales and market trend and recommend the necessary changes. Continue to develop and maintain close relationship with Division Heads / GM etc… Show less



Meshaal Al Shatti and Partner

• Kuwait
• Retail
• 1 - 100 Employee

• Retail Operations Manager

  • Jan 2021 - Apr 2022

  Role: • Responsible for planning and managing the full business cycle, from buying, budgeting to sales forecasting, etc. • Prepare a comprehensive company budget in coordination with Finance Head and perform periodic budget analyses to ensure compliance with the set budget. • Conduct extensive market performance research and prepare P&L, KPIs, MS report with management and with the retail team. • Develop effective strategies to increase market share of company products and ensure month-on-month achievement of sales target by the team. • Create and lead initiatives to take advantage of market opportunities, reduce operational threats, prevent business risks and maximize core strengths. • Hire, train and guide new team members on company processes and operations, monitor their performance and motivate them to achieve pre-defined business objectives. • Develop, plan, and manage sales and marketing events. • Responsible for reporting, information flow and management, business process, and organizational planning. • Create, develop and maintain good working relationships and networks both internally and externally. Develop, motivate, appraise and train Employees. Drive performance by removing obstacles, improving processes, and recommends solutions. • Plan all inventory activities, appraise all procedures for controlling shrinkage and take corrective action where necessary • Ensure that housekeeping and safety standards are consistent with company policy and laid down standards, and maintain standards appropriate to changing requirements/work practices. • Control all controllable costs and manage all budgets, making recommendations for costs structures for new budgets Show less



Alyasra Fashion

• Kuwait
• Retail
• 700 & Above Employee

• Brand Manager - Buying & Merchandising

  • Oct 2015 - Oct 2020

  Brand Manager - Buying & Merchandising Ecco Footwear , Kuwait The Role: Brand Manager for ECCO Footwear in the Middle East (KSA, Kuwait and Iraq). Key responsibilities are to provide overview, leadership and direction to buying and merchandising team and support functions for all aspects of brand management. Champion the brand effectively by ensuring right stock is in the right place at the right time, which leads to maximization of sales and profit margins and achievement of agreed targets. Accountable for financial performance of the brand (P&L), merchandising planning, OTB, forward planning, stock management and maximizing the sales and profit contribution. Ensure margin targets are achieved through timely management of OTB (Open to buy), terminal stock management and retail price architecture. Build Annual Business plan for existing business and future expansion plans. Create and/or maintain host brand communications. Negotiate processes and deliverables of the brand into the Middle East. Develop and agree strategies for competitive market share and retailing initiatives with Host Brand. Directly impact on product planning / selection and on trading through team direction, pricing and margin strategy, and partner negotiation terms and conditions. Show less



Alshaya Group

• Kuwait
• Retail
• 700 & Above Employee

• Senior Merchandiser

  • Jan 2008 - Sep 2015

   Product Responsibility – Bhs - Kids / Lingerie / Mens / Burton / Home Country Operates – KSA, KUWAIT, OMANA wealth of experience gained in a highly competitive fashion industry. An intelligent, self-motivated individual with excellent communication skills and ability to interact and work with all levels.Commercially aware with a track record of significant achievement which includes increasing profitability, reducing costs and developing and improving procedures to meet corporate objectives.Buying / range planning, Assortment / product selection, sizing, identifying product opportunities & sourcing special buys suitable for Middle Eastern consumer base.• Perform detailed pre-season analysis to determine stores performance for each product type to better align the product based on customer demand. • Manage Buying functions in-season and support the development of assortment plans. • Continuous monitoring of Open to Buy so that required receipt flow is maintained to achieve the financial plan and/or in-season objectives. • Responsible to maximize inventory productivity by reducing markdowns and increasing sales through accurate merchandise allocation. • Execution of markdown of product to keep the inventory current and season appropriate at all times. • Performing in-season and post-season analysis and recommend course corrections as appropriate. • Prepare and deliver monthly and quarterly performance appraisals for assigned Selling Staff. • Create and maintain a positive work environment through effective people management, leadership and appreciation of diversity. • Building and developing a professional relationship and best practice with the host brand. • Manage International partner relationship to jointly develop products, marketing strategies, visual collaterals, etc and build a win-win cooperation between both parties. • Plan & recommend training programs for the Merch. in order to develop their skills & competencies. Show less

• Merchandiser

  • Jan 2004 - Dec 2007

   Product Responsibility – Milano Footwear Country Operates – UAE, KSA, QATAR, KUWAIT, OMAN, BAHRAIN, JORDAN & EGYPTI started my career with Alshaya in 2004 as a merchandiser for Milano,Kuwait Head Office.Accountable for building and developing a professional relationship and best working practices with the host brand. Stock / intake requirements to meet the budgeted sales. Responsible for managing the range building and selection / buying process of ranges, maintaining gross profit on purchases and net profit on sales in line with overall business expectationsMy responsibilities included: • Regular shop visit across countries; plan and select the range, category & quantity of merchandise in line with the divisional budget.• Produce in season Launch plans and dates for stories with constant update based on trading.• Monitor effective stock allocations/replenishments across stores by assistant merchandiser.• Forecast sales of core lines based on historical sales, new stores, trends, covers and place orders & re-orders accordingly.• Various analysis to help the product selection, monitoring trends in size and fashion trends.• Prepare and keep record of sell through and rate of sales for future reference.• Sales forecasting on a weekly basis, reviews intakes and recommends alternatives to Brand Manager• Involved in the Annual Business Planning, liaison with Operations and brand team.• Opening of New showrooms / Stock Plan and units based on the ROCI• Produce adhoc reports on Data Warehouse for analysis purposes• O.T.B preparation• Review product feedback reports from the Operations team & provide recommendations to the Senior Merchandiser on relevant stock issues/concerns.• Quarter Tracker Management and use of various tracker information to assist in the preparation of Weekly Summary to assist Brand Manager / Director to prepare for trading meeting Show less



Liwa Trading Enterprises LLC

• United Arab Emirates
• Retail
• 700 & Above Employee

• Merchandiser

  • Oct 1998 - Dec 2003

  1998 – 2004 Liwa Trading Enterprises, Abu Dhabi - UAE Merchandiser - BHS, GANT, PREMAMAN and WILFORDS My responsibilities included: Merchandise Planner & Reporting: I was involved in ensuring sales plan by brand, by month (consistent with company objectives), broken down to category and range levels, forward buys, preparing seasonal departmental OTB and marketing strategy. • Buyer: As a buyer I was involved in selecting and buying the entire seasonal range from European suppliers such as BHS, GANT, PREMAMAN and WILFORDS • Communication: Ensuring effective communication with Brand licensees on regular basis. • Pricing & Allocation: to give direction on price point strategy and allocation of related season merchandise to various locations. • Inventory Manager: Monitoring and analyzing inventory levels throughout the season and recommending appropriate action in order to optimize sales and stock turn. Show less



The Centre Mall, Ghanim Bin Ali Al-Thani Holding Co., Doha, Qatar

• Qatar

• Buyer / Store Manager

  • Mar 1987 - Oct 1998

  1987 – 1998 - The Centre - Doha, Qatar Dept Manager / Buyer Achievements • B.H.S Best Like for Like % Increase T/Y v L/Y Worldwide Winner Award 1997-98 • B.H.S Highest £ Per Sq. Ft. From a Full Range Award, Region Asia 3rd Place 1997-98 • B.H.S Best Like for Like % Increase T/Y v L/Y Worldwide Winner Award 1996-97 • Introduction of new franchisee brands like Monsoon, Nougat and Lego Children’s fashion-wear • Highest Sales Performance in Body Shop especially in Colorings Manager - Fashions/Cosmetics/Body Shop/The Children’s Centre Department Manager for the Fashion/Cosmetics departments and was responsible for 50 percent of the Centre’s overall turnover. Responsibilities included Buying / Merchandising of adult and childrens fashion wear and footwear (which includes BHS, Benetton, Clarks, Monsoon, Nataly, Adams, Nougat, Steilmann, Reebok, Speedo). Also, responsible for the successful operation of a department with a multi-national workforce of over 50. Merchandise Controller /Fashion Coordinator • Assisting the Fashion Manager in planning and buying • Liaison with overseas suppliers. • Merchandising , margin , stock level • Supervision of sales floor and sales staff. Show less