Experience

Mercedes-Benz Korea

• South Korea
• Wholesale Motor Vehicles and Parts
• 100 - 200 Employee

• CS MKT A&C Field Force

  • May 2022 - Present



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Retail Manager

  • Apr 2021 - May 2022



IDEACOS

• 대한민국 서울

• Brand General Manager

  • Nov 2016 - Apr 2021

  - Responsible for strategic planning, budget control and all groundwork pertaining. - Assist in ensuring the implementation of launches, promotions and brand specific activities both trade and consumer. - Develop and execute short term & long-term strategic plans for the brands with the end point of delivering strong business growth and continuously strengthen the equities of the assigned brands in ALBION group brand. - Accountable for the entire P&L for the business. - Deliver the sales, profit, share and brand health objectives for the year by creating strong advertising and promotional programs that generate business growth while strengthening brand equity. - Direct the development of initiatives such as new products, new marketing techniques and new advertising campaigns. - Direct and control marketing by planning and running advertising campaigns and promotional activities, product management, market analysis and research. - Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling. - Establish and coordinate the marketing objectives, policies and program within the context of the overall corporate plan. - Arrange for the preparation of budgets, reports and forecasts and ensure they are presented in a timely manner to CEO and ALBION. - Able to lead and motivate team to achieve brand goals. - Develop & implement effective strategic plans to grow the brand in the market. - Responsible for marketing & promotion P&L, sales performance both net & retail sales. - Setting up KPI and developing P&L analysis for overall business performance. - Develop new sales partners and retailers - Perform sales planning, leading to accurate forecasting and demand planning of the business - Plan out and execute the VMD directing for luxury channel store. - Market research and analysis for retails and E-commerce.



YADAH Cosmetics

• 대한민국 서울

• Brand General Manager

  • Feb 2015 - Oct 2016

  In charge of overall corporate operations in both domestic and international - Reports directly to CEO - Business development (worldwide) - Brand strategy and management - Corporate strategic planning - P&L analysis - Negotiation - Project management • Domestic Business Development/Management 1. Offline Store - Department store channel development. - Variety store development. 2. Online Store - Official brand E-commerce management. • Global Business Development/Management 1. JAPAN - B2B sales and operations supervision. - In charge of JAPAN. - Brand manager for LOFT, Tokyu Hands, Variety store. - Korean Translation to Japanese, English (Product information, Brand information, Agreement/Contract). - Cosmetic Product Registration Support. - Logistic support. 2. South East Asia - B2B sales and operations supervision - In charge of ASEAN markets (SG, MY, IN, TH, PH). - Korean Translation to English (Product information, Brand information, Agreement/Contract). - Cosmetic Product Registration Support. - Logistic support.



Kyowa Kirin Co., Ltd.

• Japan
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Territory Sales Manager

  • Feb 2013 - Jan 2015