Founder

• Apr 2019 - Present

I started this adventure to promote & reinvent the endangered crafts in Morocco. I invite you to discover the story behind jYANN. I'd love to receive you in my Studio. I invite you to discover one of the most beautiful, colorful & rare “savoir-faire” in the world. I started this adventure to promote & reinvent the endangered crafts in Morocco. I invite you to discover the story behind jYANN. I'd love to receive you in my Studio. I invite you to discover one of the most beautiful, colorful & rare “savoir-faire” in the world.

Co-Founder

• Jan 2021 - Present

Jr Research Specialist

• Jan 2018 - Present

My research is focused on social innovation as a lever for the development of the « crafts Entrepreneurship » spirit in the crafts sector over Morocco.Under the supervision of Prof. Chakib Hamadi - Marketing DepartmentLAREGO Lab - Cadi Ayyad University My research is focused on social innovation as a lever for the development of the « crafts Entrepreneurship » spirit in the crafts sector over Morocco.Under the supervision of Prof. Chakib Hamadi - Marketing DepartmentLAREGO Lab - Cadi Ayyad University

Ph.D. Candidate

• Jan 2018 - Present

Skills Trainer

• Oct 2019 - Feb 2020

During those 6 months with students of the ISAT Marrakech, We focused on :-Professional communication to attract national and international business deals in the crafts sector, a sector that's known as being unstructured and traditional.-Marketing and Communication tools in order to promote national savoir-faire.-Competitiveness and the laws of the international market. -Technologies and the important role of social media to reach more people. During those 6 months with students of the ISAT Marrakech, We focused on :-Professional communication to attract national and international business deals in the crafts sector, a sector that's known as being unstructured and traditional.-Marketing and Communication tools in order to promote national savoir-faire.-Competitiveness and the laws of the international market. -Technologies and the important role of social media to reach more people.

Teaching Assistant

• Sep 2019 - Feb 2020

A teaching semester engagement with The National School of Business & Management in Marrakech "ENCG". Course: Introduction to Management With enthusiasm is how I started this inspiring experience at the same Business School where I studied.I had two classes of 150 students, we learned together how to let knowledge flows. My main priority as agreed with the faculty and our Lab members is to create occasions for students to meet organizations and entrepreneurs, interview them and get in touch with the real world of business for the first time.

Marketing Consultant

• Jul 2017 - Sep 2018

"Academie de Management" is a leading consulting company that focuses on Human Ressources Management, Consulting in different Management areas (marketing, finance, and logistics), Management training programs and Degree programms for managers & Executive directors or top management (Executive DBA Program and MBAs).During this job, I learned a lot from Dr. Chafik Bentaleb who's my Professor and also the Managing director of Académie de Management :-How to manage a "cabinet" and create trustful & win-win partnerships with our clients, our programs participants and our team of consultants. -Creating an attractive brand content for a consulting firm which intervenes in several areas of strategic activities.-Creating & managing website contents and community management skills.-Organizing & Managing Training weeks programs at our client's companies.My part time Job at "Académie de Management" was also the occasion to live, share and deal with colleagues who brought me a lot in terms of team management and projects management.

Jr Marketing Intern

• Jun 2016 - Sep 2016

Consulting Business & strategy was a startup in the sector of logistics based in Casablanca. Jr Marketing Manager was the position that I occupied during 4 months in this company. It was one of the advantages of choosing a startup as a company where I did my 4th internship during my business school studies.This professional experience taught me a lot in those management areas:-Strategy Marketing -International trade & transport (road, aerial & Maritime)-Logistics Chain Management My experience at CBS marked my academic, professional & personnal life. This company had all the financial means to succeed but in the absence of leadership it couldn’t touch success during its launch phase of the business life cycle. Two years after its creation it closed.The failure of a company was a huge lesson and a strong experience for us as interns & junior managers, for the investors and for the CEO. When you can see how a startup failed because of a lack of loyalty in business and an absence of trustful leadership it teaches you what not to do and that values are someting to put first in any job and any project.

Jr Marketing Intern

• Jul 2015 - Aug 2015

Abercrombie & Kent is an international luxury travel company based in the United Kingdom (HQ). The company has an office in Marrakech, a city that attracts millions of worldwide visitors thanks to its charm, culture & spirit.I worked with the Marketing Assistant with whom I collaborated to reach weekly goals and develop an attractive brand content that pushes A&K products and services.During this internship, I worked on the following projects :-The content of Abercrombie & Kent Magazin "Winter 2016", where we promoted the best destinations to visit over Morocco to attract worldwide clients (individuals and tour operators). -I constituted the A&K partners database over Morocco, which allowed me to be in contact with different managers of Palaces, Hotels, Restaurants and many other touristic organizations.

Summer Legal Intern

• Jul 2014 - Aug 2014

Summer Legal Intern

• Jul 2013 - Aug 2013