Media Buying Manager

• Nov 2021 - Present

- Gestion, développement et rétention du traffic sur les sites Web: Carrefourmaroc.ma / Carrefourmarket.ma / Supeco.ma / Atacadaomaroc.ma - Gestion de tracking - Accompagnement des mises en place/refontes des sites web - Elaboration des plans media par campagne pour l'ensemble des enseignes du groupe et ses applications mobiles: Carrefour, Carrefour Market, Atacadao, Bringo by Carrefour, Club de fidélité Carrefour - Suivi de mise en ligne des campagnes sur les différents canaux digitaux - Pilotage des leviers d'acquisition en ligne - Définition, monitoring et optimisation des budgets - Gestion des partenariats avec les agences digitales et prestataires - Coordination avec les différentes BU - Gestion et optimisation du référencement des magasins en ligne en vue d'accroître le nombre de clients - Définition des KPIs, analyse et suivi de la performance - Amélioration continue ( Test and Learn) des parcours clients en ligne Show less

Digital Marketing Professor

• Feb 2021 - Present

Executive Master Digital Marketing et communication Executive Master Digital Marketing et communication

Digital Marketing Professor

• Jun 2020 - Jun 2022

Digital Marketing Affiliate Marketing Inbound Marketing Digital Marketing Affiliate Marketing Inbound Marketing

Digital Marketing Consultant and Trainer - Freelance

• Jul 2020 - Nov 2021

Campaign Manager

• Mar 2021 - Aug 2021

- Campaigns setup and optimization, - Budgets management, - Reporting and analysis - Campaigns setup and optimization, - Budgets management, - Reporting and analysis

Digital Marketing Trainer

• Jan 2021 - Feb 2021

Training in Digital Marketing in videoconferencing for individuals and companies in France. Training in Digital Marketing in videoconferencing for individuals and companies in France.

Digital Marketing Trainer - Boost with Facebook training program

• Aug 2020 - Feb 2021

- Training and coaching of 200 Moroccan VSE/SMEs as a part of the Boost With Facebook program through pedagogical tools to help them develop their activity on the digital platforms Facebook, WhatsApp and Instagram and overcome the Covid-19 crisis. - Participation in the "Training for trainers" provided by the Facebook teams to the trainers of the Boost with Facebook program. - Participation in the kick-off meetings of the program with the partners. - Training and coaching of 200 Moroccan VSE/SMEs as a part of the Boost With Facebook program through pedagogical tools to help them develop their activity on the digital platforms Facebook, WhatsApp and Instagram and overcome the Covid-19 crisis. - Participation in the "Training for trainers" provided by the Facebook teams to the trainers of the Boost with Facebook program. - Participation in the kick-off meetings of the program with the partners.

Senior Account Manager & Business Developer

• Dec 2017 - Apr 2020

Account Manager

• Dec 2015 - Dec 2017

Affiliate Marketing:Developing and maintaining on-going business partnerships with affiliate marketers, as well as online advertisers. Responsible for managing a wide network of affiliates.Carrying out regular market research and competitive analysis to develop innovative affiliate strategies.Motivating affiliates to achieve monthly targets.Informing affiliates of latest offer related news.Recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications. Successfully managed a portfolio of affiliate accounts and cultivated strong business relationships with each client Responsible for the development of optimized online promotions and the launch of localized marketing campaigns for each affiliate account.Ongoing analysis of sales patterns and conversion rates of each online promotion to achieve a more effective strategy with the goal of reaching the quarterly targets. Inbound Marketing:Content Management and Production (Articles, White Papers, Presentation…)Advising clients in setting up their content strategy to develop their turnover Business Developpement :Identifying new sales leads Maintaining fruitful relationships with existing customersPlanning and overseeing new marketing initiativesCross SellingDeveloping new proposals according to customers needs Show less

HighChloeCloud GLASS Volunteer ( Global Linkedin Ambassadors Social Selling)

• 2017 - Aug 2017

Traffic Manager

• Sep 2013 - Sep 2015

- Emailing Campaigns Management, - Creation, Testing and optimization of Emailings, - Datamining, - Database Management, - E-CRM and retargeting - Emailing Campaigns Management, - Creation, Testing and optimization of Emailings, - Datamining, - Database Management, - E-CRM and retargeting

ECRM & Community Manager

• Mar 2013 - Aug 2013

- Develop and deliver email marketing programs - Monitor triggered emails and automated campaigns to ensure they are running as expected - Manage the end-to-end process for campaign emails from the initial briefs, coordinating with colleagues for campaign assets, pricing, sign-off, set-up, testing and final deployment. - Develop a modular/templated email production system which generates consistency in email design, quickens email deployment and creates efficiencies in the process - Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement - Develop compelling and re-useable email marketing content that drives email engagement. Show less

Market Research Specialist - Internship

• Feb 2011 - Apr 2011

- Database creation -Pricing Research -Results Analysis, - Study Reporting - Database creation -Pricing Research -Results Analysis, - Study Reporting

Stagiaire-Chargée d'études

• Apr 2010 - Jun 2010

sujet : Etude de marché des volets roulants au Maroc : -Collecter les informations auprès de la concurrence et la clientèle ; -Etudier les prix pratiqués ; -Rédiger le rapport de l’étude de marché . sujet : Etude de marché des volets roulants au Maroc : -Collecter les informations auprès de la concurrence et la clientèle ; -Etudier les prix pratiqués ; -Rédiger le rapport de l’étude de marché .

Stagiaire

• Jun 2009 - Jul 2009

Stage d’initiation au service commercial de la multinationale DHL Maroc. Stage d’initiation au service commercial de la multinationale DHL Maroc.