Marketing Team Lead

• Sep 2021 - Present

TFT Member | BD & Marketing Manager

• May 2020 - Aug 2021

As a member of a new business development task force team, I analyse market trends, research customer needs, and implement the insight to develop new products and services. I build and maintain multi-channel relations with IT solution partners, R&D centers, and government ministries, including MOTIE and MOHW in support of sales and marketing initiatives. Following are my key achievements:• Played a key and integral role as a member of a cross-functional new business development task force team to design a profitable business model that resulted in enabling monthly revenue of 6B won.• Created brand identities for the newly developed business models and created on/offline marketing content for use by sales teams, media exposure, and online presentation. Show less

Marketing Manager

• Mar 2018 - May 2020

I plan IMC and implement digital marketing activities to execute social media platforms including YouTube, Instagram, and LinkedIn. I led efforts for documenting reports and briefings to deliver strategic intelligence for senior leadership, sales team, and business solutions development team weekly, while ensuring the provision of detailed analysis of digital market trends.Following are my key achievements:• Delivered guideline for on/offline marketing content and sales kit for use by sales teams by developing SBTM’s first official corporate and brand identity package along with monitoring the development of new product and service brands. Show less

Marketing Manager (Global Partner Success Manager)

• May 2014 - Mar 2018

I analysed desk research and incorporated partner companies’ network DB in exploring new solutions and partnerships with company to add technological premium to Feelanet’s own solutions. I led efforts for generating quarterly, biannual, and annual sales strategy through the regular workshops with MS APAC/KR partner sales teams. Additionally, I launched 3rd party channel partners and their technology to the local customers from Feelanet’s customer DB. I administered 3rd party channel partnership related administrative paperwork (agreements, and SLAs) for attaining a new deal or renewing one. Aiming to attain set objectives, I joined multi-party (Microsoft partners) meetings to initiative Feelanet’s solutions and technology to other (foreign) Microsoft partners; building collaborative partnership 3rd party solutions partnership management. Beside these, I helped for strategy meetings and review sessions with Microsoft HQ, APAC, and Korea to identify key areas of improvements. I used linguistic capability for documenting sales and marketing strategy reports and presenting them in English, particularly Microsoft APAC/Korea and their global partners from other areas of APAC and other regions. Following are highlights of my key achievements that I attained: • Optimised value of each transaction by applying strategies for upselling Office 365 add-on solutions and suggesting complementary products. • Closed the communication gap between global third-party solutions providers with local customers by officiating and chairing customer meetings, while upselling and implementing solutions. • Recognised for promoting the products and offerings by establishing lasting partnerships with global third-party solution providers and designing innovative strategies and functions. • Met repeat business and referral goals by incorporating marketing campaigns and continued engagement of past clients. Show less

Market Research Executive

• Sep 2008 - Aug 2009

I held accountability for outlining research findings in detailed documentation to support decision making by clients along with providing briefings and end of projects reports and presentations to illustrate research findings. Also, I assessed and enhanced marketing, advertising, and communications program performance, while creating strategies for clients. I led efforts for providing active functional support to clients in determining and elevating marketplace positioning. Following is my key achievement that I attained: • Contributed to the success of company progression by conducting annual and stand-alone multi-national research programme for executing travel to and project management in the European and North American markets. Show less

Strategic Partnerships Mananger

• Jan 2008 - Sep 2008

Market Research Executive

• Apr 2007 - Nov 2007

Import Export Specialist

• Dec 2005 - Apr 2007

Global Communications Global Communications

Warranty Coordinator - Intern

• Feb 2003 - Jun 2003