Experience

PAX Technology (EMEA Region)

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director, Europe

  • Jun 2018 - Present

  Responsible for PAX's overall marketing and brand communications in Europe. PAX is the world's leading and most innovative payment terminal supplier, with 40 million terminal devices deployed in over 100 countries. Founded in 2000, PAX is the preferred POS terminal vendor for leading payment system integrators, acquiring banks, and payment processors. Responsible for PAX's overall marketing and brand communications in Europe. PAX is the world's leading and most innovative payment terminal supplier, with 40 million terminal devices deployed in over 100 countries. Founded in 2000, PAX is the preferred POS terminal vendor for leading payment system integrators, acquiring banks, and payment processors.



AltaPay

• Denmark
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2016 - May 2018

  - Set direction and drive strategy for marketing and anchor it across the organisation- Inspire and support overall communication strategy - Manage and drive content marketing in alignment with the overall communication- Identify, set up and nurture partnerships with key communication, digital and social strategic partners- Lead sponsorship activities for the brand- Manage e-mail marketing, website, SEM and SEO activities- Planning, implementing and managing marketing campaign localisation and/or creation.- Strategic sparring with the VP on direction of product, organization, and brands- Project management on various group projects- Manage, control and monitor brand performance Show less

• Digital Marketing Manager

  • Jul 2015 - Feb 2016

  Formulate and lead B2B digital marketing campaigns, including "Search, Display and Social" tosupport sales strategy and overall business objectives:- Drive Search Engine Optimization project- Manage ad words campaigns and optimise ROI via Google Analytics - Create a content marketing strategy to enhance digital presence- Direct email marketing - Website updates and landing pages creation - Partnership marketing and communicationOur clients include large household names such as Kate Spade, B&O and Boozt.com Show less



DAY Birger et Mikkelsen

• Denmark
• Retail
• 1 - 100 Employee

• International Sales

  • May 2015 - Jul 2015

  I joined Day Birger et Mikkelsen in a time where they were busily focused on opening their first wholesale store in China. As I had previously worked in China, I became the key contact to China, to close communication and culture gap. My responsibility was to supervise the store opening alongside providing overall wholesales business for the brands Day & 2NDDAY to enable global expansion. I joined Day Birger et Mikkelsen in a time where they were busily focused on opening their first wholesale store in China. As I had previously worked in China, I became the key contact to China, to close communication and culture gap. My responsibility was to supervise the store opening alongside providing overall wholesales business for the brands Day & 2NDDAY to enable global expansion.



ECCO

• Denmark
• Retail Apparel and Fashion
• 700 & Above Employee

• Executive Assistant to the Director, Regional Marketing

  • Sep 2013 - Nov 2014

  During my time with ECCO, I functioned as the key partner between the HQ in Denmark and the Asia Pacific region. I report directly to the regional director and my responsibility includes: - Facilitate strategic support/advice that is relevant and can be implemented to support local business. - Ensure localization of HQ strategy to meet local market needs. - Enhance marketing competence and create a consumer and people-centric marketing team. - Ensure communication across the Asia Pacific Region is completed accurately and effectively. - Manage and follow up on overall business plans, budgets and to provide consultancy in strategic planning for local markets. Independent Workshops / Projects: - Lead and drive annual regional marketing workshop. - Initiate, drive and contribute to regional best practice sharing. - Drive business intelligence projects relating to branding & marketing performance. Show less



Air China Cargo

• Airlines and Aviation
• 1 - 100 Employee

• Sales Manager

  • Jun 2012 - Jun 2013

  Market responsible for Denmark, to ensure and control full utilization of freighter space in regards to cargo route of Shanghai-Copenhagen-Shanghai. Establish business relations to exiting and new business partners. Lead and drive sales and expansion projects for business development in Northern Europe. Market responsible for Denmark, to ensure and control full utilization of freighter space in regards to cargo route of Shanghai-Copenhagen-Shanghai. Establish business relations to exiting and new business partners. Lead and drive sales and expansion projects for business development in Northern Europe.



Air China

• Airlines and Aviation
• 700 & Above Employee

• Assistant Sales Manager

  • Jun 2009 - Jan 2011

  - Provides assistance in building up stronger link to Danish suppliers/partners (airport, ground handling agency). - Conduct market research/analysis of the Scandinavian market. - Drive business development projects. - Provides assistance in building up stronger link to Danish suppliers/partners (airport, ground handling agency). - Conduct market research/analysis of the Scandinavian market. - Drive business development projects.