Jie Chen
Campaign Specialist - Digital Marketing at Airship- Claim this Profile
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Chinese Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Randy Iden
Jie Chen is a graduate of the Masters of Science in Communication program and completed her degree while I was the faculty director of the program. I have very seldom encountered anyone with the drive, ambition and determination of Jie Chen. She is an excellent student, but even more than that, she is someone who is always looking to make an impact on the people and organizations she is a part of. I would hire her for any job that required determination and a mixture of excellent quantitative (data analysis) and qualitative (excellent communication skills). Jie's ability to move between cultures and make connections whereever she goes are added benefits.
Katherine Diamond
Jie reported to me at Sendwell Inc., and she is an outstanding person and employee. She was responsible for a wide variety of duties that were key to the success of our company's online store and directly tied to revenue, including daily email campaigns, CRM, automations, analytics, and customer service. Jie not only managed the program successfully, but also doubled the revenue from her campaign deployments in a few short months. She is a tremendous asset to any marketing team!
Randy Iden
Jie Chen is a graduate of the Masters of Science in Communication program and completed her degree while I was the faculty director of the program. I have very seldom encountered anyone with the drive, ambition and determination of Jie Chen. She is an excellent student, but even more than that, she is someone who is always looking to make an impact on the people and organizations she is a part of. I would hire her for any job that required determination and a mixture of excellent quantitative (data analysis) and qualitative (excellent communication skills). Jie's ability to move between cultures and make connections whereever she goes are added benefits.
Katherine Diamond
Jie reported to me at Sendwell Inc., and she is an outstanding person and employee. She was responsible for a wide variety of duties that were key to the success of our company's online store and directly tied to revenue, including daily email campaigns, CRM, automations, analytics, and customer service. Jie not only managed the program successfully, but also doubled the revenue from her campaign deployments in a few short months. She is a tremendous asset to any marketing team!
Randy Iden
Jie Chen is a graduate of the Masters of Science in Communication program and completed her degree while I was the faculty director of the program. I have very seldom encountered anyone with the drive, ambition and determination of Jie Chen. She is an excellent student, but even more than that, she is someone who is always looking to make an impact on the people and organizations she is a part of. I would hire her for any job that required determination and a mixture of excellent quantitative (data analysis) and qualitative (excellent communication skills). Jie's ability to move between cultures and make connections whereever she goes are added benefits.
Katherine Diamond
Jie reported to me at Sendwell Inc., and she is an outstanding person and employee. She was responsible for a wide variety of duties that were key to the success of our company's online store and directly tied to revenue, including daily email campaigns, CRM, automations, analytics, and customer service. Jie not only managed the program successfully, but also doubled the revenue from her campaign deployments in a few short months. She is a tremendous asset to any marketing team!
Randy Iden
Jie Chen is a graduate of the Masters of Science in Communication program and completed her degree while I was the faculty director of the program. I have very seldom encountered anyone with the drive, ambition and determination of Jie Chen. She is an excellent student, but even more than that, she is someone who is always looking to make an impact on the people and organizations she is a part of. I would hire her for any job that required determination and a mixture of excellent quantitative (data analysis) and qualitative (excellent communication skills). Jie's ability to move between cultures and make connections whereever she goes are added benefits.
Katherine Diamond
Jie reported to me at Sendwell Inc., and she is an outstanding person and employee. She was responsible for a wide variety of duties that were key to the success of our company's online store and directly tied to revenue, including daily email campaigns, CRM, automations, analytics, and customer service. Jie not only managed the program successfully, but also doubled the revenue from her campaign deployments in a few short months. She is a tremendous asset to any marketing team!
Credentials
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Google Ads - Measurement
Google AdsMay, 2020- Nov, 2024 -
Google Ads Video Certification
Google AdsMay, 2020- Nov, 2024 -
Google Ads Search Certification
Google AdsMar, 2020- Nov, 2024 -
Google Ads Display Certification
Google AdsFeb, 2020- Nov, 2024
Experience
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Airship
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Information Technology & Services
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200 - 300 Employee
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Campaign Specialist - Digital Marketing
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Oct 2021 - Present
Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value. • Build, prepare, and analyze ad hoc reports and present marketing campaign dashboards in BI tools for Fortune 500 clients. Explain and communicate processes to technical and non-technical customers. • Interpret and refine customer requirements and oversee reporting for service and performance, working with stakeholders to identify key metrics. • Provide marketing strategy, analytic input, and design visuals in a meaningful, story-oriented way for weekly and monthly business reviews. • Develop strong working relationships with clients and account management teams.
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Sendwell, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Email Marketing & Analytics Specialist
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Dec 2018 - Oct 2021
As an email marketing specialist, I: • created, planned, and executed all email campaigns, including writing subject lines, A/B testing, editing, creative and banner ads. • drove strategic email growth initiatives focused on conversion, activation, retention, engagement, reactivation, and more. • analyzed email campaign performance by leveraging rigorous statistical analysis to identify trends and new growth opportunities. • monitored and oversaw KPIs (opens, clicks, CTR, conversions, and subscription rates). As a communication specialist, I: • collaborated with cross-functional teams, including Design and Engineering. • responded via email to 50–100 customer inquiries daily and designed best-option tactics to regain trust and manage complaints. - Email tools: Oracle Bronto, Smartrmail, Klaviyo, and Drip - Data Analytics tools: Google Analytics, Everflow, Excel, and R - Shopify
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Orlando Capital Consulting
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United States
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Advertising Services
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Corporate Trainer
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Sep 2018 - Dec 2018
I organized virtual, field training to internal/external partners and merchants to enhance sale opportunities. I also conducted ongoing needs analysis leveraging customer feedback, field interactions, and subject-matter-expertise to adjust strategy and curriculum. I reduced turnover by 10% and immediately increasing sales associate productivity. I organized virtual, field training to internal/external partners and merchants to enhance sale opportunities. I also conducted ongoing needs analysis leveraging customer feedback, field interactions, and subject-matter-expertise to adjust strategy and curriculum. I reduced turnover by 10% and immediately increasing sales associate productivity.
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Event-Options
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United States
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Events Services
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1 - 100 Employee
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E-commerce SEO Analyst Intern
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May 2018 - Aug 2018
I performed research that refined the top 20 keywords that contributed most traffic to the company’s website. I also managed keyword mining operations and analyzed the data. The result is a 1% increase in CTR. - Google Analytics, Google Search Console - Screaming Frog, Moz, SEMrush - WordPress I performed research that refined the top 20 keywords that contributed most traffic to the company’s website. I also managed keyword mining operations and analyzed the data. The result is a 1% increase in CTR. - Google Analytics, Google Search Console - Screaming Frog, Moz, SEMrush - WordPress
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Education
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2020 - 2021
Northwestern University
Master of Science - MS -
2014 - 2018
Michigan State University
Bachelor of Science (B.S.), Mathematics and Statistics
Community
