Amazon Advertising Associate

• Feb 2023 - Present

Amazon Marketing Specialist

• Aug 2019 - Present

* Process In-depth product research and find the marketing gap to differentiate the product on Amazon. * Implement target audience research and collect information about the buyer avatars and understand buyer’s need. * Establish the marketing plan by working on keyword research, competitors analysis to enhance the ranking of the keywords and the visibility of the brand awareness to increase the total revenue. * Create PPC campaigns and analyze the data to implement optimization process and improve advertising strategies on Amazon. * Allocate the PPC budget efficiency and calculate the revenue, expense and meet the profit and revenue goal. * Establish an effective inventory management. * Strong customer service communication and problem solving skill. * Create and submit the case in amazon support to solve the issues. Show less

Amazon Advertising Coordinator

• Jul 2022 - Jan 2023

* Manage 12-20 retail and agency brands and allocated the budget effectively to their advertising on Amazon. * Create ad campaigns and bid optimization strategies to meet partner objectives. * Analyze campaign performance data by utilizing software to create custom optimization processes based on objective to increase the sales or better optimize TAcos / Acos. * Create growth plan to hit revenue targets. Efficiency goals and explore new line of revenue through search marketing for brand. * Calculate revenue. Sales and expenses using financial accounting or excel spreadsheet to improve the brand’s contribution margin. * Collaborate within marketing team and provide the solution to improve product’s listing quality and find the unique differentiation point among their competitors. * Provide ongoing marketing reporting to customer with insights and recommendations to drive growth. * Implement regularly keywords research and competitors analysis for advertising campaigns and target the specific customers. * Submit and create a case to Amazon support to solve issues. * Execute the company’s strategic vision for active and potential customers. * Help expand value proposition of company’s marketing channel. Show less