Experience

DF&P Strategy Consultants

• China
• Business Consulting and Services
• 1 - 100 Employee

• Consulting Intern, Market entry and service design project for a Chinese Art Institution

  • Aug 2021 - Present

  • Designed multiple regression and exponential smoothing forecasting models to calculate the market size of film education for the next 10 years, identified 7 effective input variables including test scores by region • Collected relevant data for the model from 17 data sources, cleansed and managed large datasets to predict growth rate of the market • Conducted in-depth competitive analysis on 20+ top Chinese K12 institutions, analyzed their core and peripheral curriculums and prices with desk research and cold calling, recommended the most suitable course types, delivery formats and price ranges for our client • Created 10 customer profiles by reviewing 300+ target student profiles from Quora and the XiaoHongShu, built a matrix based on their family background, art interests and academic performance to help our client understand the key pain-points, needs and requirements of target students Show less



Starr Insurance

• United States
• Insurance
• 700 & Above Employee

• Finance Intern

  • Jun 2021 - Aug 2021

  • Effectively presented the key product features of 10+ insurance products, facilitated their sales through creating a clear and concise product summary out of complex terms and conditions for potential customers • Collaborated with third-party agency platforms to identify most relevant products based on historical sales data and seasonal trends, and plan product promotion content on a weekly basis • Assisted the Accounts Receivable Management team in managing premium payments, settlements and insurance slip creation for insurance products on platforms such as Ctrip • Used the pivot table to settle monthly income and expenses, including the total premiums generated by each agency over 3 months and the cost of maintaining the firm’s own technological platform Show less



Oulide Group Srl

• Italy
• International Trade and Development
• 1 - 100 Employee

• Sales Assistant, market entry strategy for an Italian cosmetics client, Rilastil

  • Mar 2021 - Jun 2021

  • Designed 4 product combinations to be sold at Watsons, one of the largest health and beauty retailers in China, based on analysis of its current customer preferences • Calculated net profits using assumed selling price and costs for manufacturers, brokers and Watsons, tested the reasonableness of retail and promotional prices and re-adjusted the RSP to meet profit requirements • Supported with the Chinese market localization marketing strategy for the client, conducted competitive analysis by comparing clients’ products with 15 competing products, deep-dived on the ingredients, product positioning and price, recommended differentiated selling points for marketing purposes • Assisted in building the annual sales plan by product line and key shopping holidays, and presented the sales target and predicted growth to the Italian client in English on behalf of non-English speaking managers Show less