Jiaqi "Kiki" W.
Active Member at MKT Honorary Marketing Society- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Nadia Aikebaier
To whom it may concern, I am delighted to write this recommendation for Jiaqi Wu, who served as a marketing intern at International Student Services. Throughout her tenure, Jiaqi demonstrated exceptional skills and a deep understanding of marketing concepts, leveraging her specialization in Economics with a Mathematics emphasis, as well as her additional certificates in Data Science and Digital Cinema Production. During her time at University of Wisconsin-Madison, International Student Services consistently impressed us with her analytical prowess and ability to apply data-driven insights to marketing strategies. She showcased a strong grasp of economic principles, which she effectively translated into actionable marketing campaigns. Her understanding of market dynamics, coupled with her proficiency in mathematics, allowed her to conduct thorough analyses and optimize our marketing efforts for maximum impact. One of Jiaqi's greatest strengths lies in her ability to think critically and creatively. She consistently presented innovative ideas and demonstrated a keen eye for detail when crafting compelling marketing messages. Her strong communication skills and meticulous attention to data enabled her to convey complex concepts in a clear and concise manner, ensuring that our marketing initiatives resonated with our target audience. Moreover, Jiaqi proved to be a highly motivated and dedicated team member. She embraced challenges with enthusiasm, eagerly taking on new projects and responsibilities. She worked collaboratively with colleagues, effectively contributing to cross-functional teams and fostering a positive work environment. Beyond her technical competencies, Jiaqi consistently demonstrated a passion for continuous learning and professional growth. Her pursuit of a certificate in Data Science and Digital Cinema Production showcases her drive to expand her skill set and stay abreast of industry trends. It is this thirst for knowledge and her commitment to excellence that sets [Intern's Name] apart. In summary, Jiaqi has proven herself to be an exceptional marketing intern, combining her economics background, mathematical acumen, and additional certifications in data science and digital cinema production to drive impactful marketing initiatives. I am confident that she will continue to excel in her future endeavors and make valuable contributions to any organization she joins. Please feel free to reach out to me if you have any further questions or require additional information about Jiaqi. I highly recommend her for any marketing role that demands a strong analytical mindset, a creative approach, and a dedication to achieving exceptional results. Sincerely, Nadia Aikebaier International Engagement coordinator International Student Service, University of Wisconsin-Madison
Katarina Fischer
Kiki is an innovative critical thinker. Her creativity and ability to execute her visions on various projects continues to impress me. She has created countless promotional materials and graphics for our social media marketing, helping to promote International Reach to campus and the community. Kiki is a positive, friendly, and approachable leader which allows her to provide great customer service and be a great addition to any team. For two years in a row, she has helped recruit, screen, and select an impressive cohort of students to represent the international student body in International Reach. When it comes to event coordination and preparation, Kiki has a talent for anticipating and preventing issues, and being flexible and problem solving when those issues do arise. Her hard work and support has helped the International Reach program increase our outreach in the Madison area, build a welcoming community among students in the program, and encourage cross-cultural understanding in Wisconsin.
Nadia Aikebaier
To whom it may concern, I am delighted to write this recommendation for Jiaqi Wu, who served as a marketing intern at International Student Services. Throughout her tenure, Jiaqi demonstrated exceptional skills and a deep understanding of marketing concepts, leveraging her specialization in Economics with a Mathematics emphasis, as well as her additional certificates in Data Science and Digital Cinema Production. During her time at University of Wisconsin-Madison, International Student Services consistently impressed us with her analytical prowess and ability to apply data-driven insights to marketing strategies. She showcased a strong grasp of economic principles, which she effectively translated into actionable marketing campaigns. Her understanding of market dynamics, coupled with her proficiency in mathematics, allowed her to conduct thorough analyses and optimize our marketing efforts for maximum impact. One of Jiaqi's greatest strengths lies in her ability to think critically and creatively. She consistently presented innovative ideas and demonstrated a keen eye for detail when crafting compelling marketing messages. Her strong communication skills and meticulous attention to data enabled her to convey complex concepts in a clear and concise manner, ensuring that our marketing initiatives resonated with our target audience. Moreover, Jiaqi proved to be a highly motivated and dedicated team member. She embraced challenges with enthusiasm, eagerly taking on new projects and responsibilities. She worked collaboratively with colleagues, effectively contributing to cross-functional teams and fostering a positive work environment. Beyond her technical competencies, Jiaqi consistently demonstrated a passion for continuous learning and professional growth. Her pursuit of a certificate in Data Science and Digital Cinema Production showcases her drive to expand her skill set and stay abreast of industry trends. It is this thirst for knowledge and her commitment to excellence that sets [Intern's Name] apart. In summary, Jiaqi has proven herself to be an exceptional marketing intern, combining her economics background, mathematical acumen, and additional certifications in data science and digital cinema production to drive impactful marketing initiatives. I am confident that she will continue to excel in her future endeavors and make valuable contributions to any organization she joins. Please feel free to reach out to me if you have any further questions or require additional information about Jiaqi. I highly recommend her for any marketing role that demands a strong analytical mindset, a creative approach, and a dedication to achieving exceptional results. Sincerely, Nadia Aikebaier International Engagement coordinator International Student Service, University of Wisconsin-Madison
Katarina Fischer
Kiki is an innovative critical thinker. Her creativity and ability to execute her visions on various projects continues to impress me. She has created countless promotional materials and graphics for our social media marketing, helping to promote International Reach to campus and the community. Kiki is a positive, friendly, and approachable leader which allows her to provide great customer service and be a great addition to any team. For two years in a row, she has helped recruit, screen, and select an impressive cohort of students to represent the international student body in International Reach. When it comes to event coordination and preparation, Kiki has a talent for anticipating and preventing issues, and being flexible and problem solving when those issues do arise. Her hard work and support has helped the International Reach program increase our outreach in the Madison area, build a welcoming community among students in the program, and encourage cross-cultural understanding in Wisconsin.
Nadia Aikebaier
To whom it may concern, I am delighted to write this recommendation for Jiaqi Wu, who served as a marketing intern at International Student Services. Throughout her tenure, Jiaqi demonstrated exceptional skills and a deep understanding of marketing concepts, leveraging her specialization in Economics with a Mathematics emphasis, as well as her additional certificates in Data Science and Digital Cinema Production. During her time at University of Wisconsin-Madison, International Student Services consistently impressed us with her analytical prowess and ability to apply data-driven insights to marketing strategies. She showcased a strong grasp of economic principles, which she effectively translated into actionable marketing campaigns. Her understanding of market dynamics, coupled with her proficiency in mathematics, allowed her to conduct thorough analyses and optimize our marketing efforts for maximum impact. One of Jiaqi's greatest strengths lies in her ability to think critically and creatively. She consistently presented innovative ideas and demonstrated a keen eye for detail when crafting compelling marketing messages. Her strong communication skills and meticulous attention to data enabled her to convey complex concepts in a clear and concise manner, ensuring that our marketing initiatives resonated with our target audience. Moreover, Jiaqi proved to be a highly motivated and dedicated team member. She embraced challenges with enthusiasm, eagerly taking on new projects and responsibilities. She worked collaboratively with colleagues, effectively contributing to cross-functional teams and fostering a positive work environment. Beyond her technical competencies, Jiaqi consistently demonstrated a passion for continuous learning and professional growth. Her pursuit of a certificate in Data Science and Digital Cinema Production showcases her drive to expand her skill set and stay abreast of industry trends. It is this thirst for knowledge and her commitment to excellence that sets [Intern's Name] apart. In summary, Jiaqi has proven herself to be an exceptional marketing intern, combining her economics background, mathematical acumen, and additional certifications in data science and digital cinema production to drive impactful marketing initiatives. I am confident that she will continue to excel in her future endeavors and make valuable contributions to any organization she joins. Please feel free to reach out to me if you have any further questions or require additional information about Jiaqi. I highly recommend her for any marketing role that demands a strong analytical mindset, a creative approach, and a dedication to achieving exceptional results. Sincerely, Nadia Aikebaier International Engagement coordinator International Student Service, University of Wisconsin-Madison
Katarina Fischer
Kiki is an innovative critical thinker. Her creativity and ability to execute her visions on various projects continues to impress me. She has created countless promotional materials and graphics for our social media marketing, helping to promote International Reach to campus and the community. Kiki is a positive, friendly, and approachable leader which allows her to provide great customer service and be a great addition to any team. For two years in a row, she has helped recruit, screen, and select an impressive cohort of students to represent the international student body in International Reach. When it comes to event coordination and preparation, Kiki has a talent for anticipating and preventing issues, and being flexible and problem solving when those issues do arise. Her hard work and support has helped the International Reach program increase our outreach in the Madison area, build a welcoming community among students in the program, and encourage cross-cultural understanding in Wisconsin.
Nadia Aikebaier
To whom it may concern, I am delighted to write this recommendation for Jiaqi Wu, who served as a marketing intern at International Student Services. Throughout her tenure, Jiaqi demonstrated exceptional skills and a deep understanding of marketing concepts, leveraging her specialization in Economics with a Mathematics emphasis, as well as her additional certificates in Data Science and Digital Cinema Production. During her time at University of Wisconsin-Madison, International Student Services consistently impressed us with her analytical prowess and ability to apply data-driven insights to marketing strategies. She showcased a strong grasp of economic principles, which she effectively translated into actionable marketing campaigns. Her understanding of market dynamics, coupled with her proficiency in mathematics, allowed her to conduct thorough analyses and optimize our marketing efforts for maximum impact. One of Jiaqi's greatest strengths lies in her ability to think critically and creatively. She consistently presented innovative ideas and demonstrated a keen eye for detail when crafting compelling marketing messages. Her strong communication skills and meticulous attention to data enabled her to convey complex concepts in a clear and concise manner, ensuring that our marketing initiatives resonated with our target audience. Moreover, Jiaqi proved to be a highly motivated and dedicated team member. She embraced challenges with enthusiasm, eagerly taking on new projects and responsibilities. She worked collaboratively with colleagues, effectively contributing to cross-functional teams and fostering a positive work environment. Beyond her technical competencies, Jiaqi consistently demonstrated a passion for continuous learning and professional growth. Her pursuit of a certificate in Data Science and Digital Cinema Production showcases her drive to expand her skill set and stay abreast of industry trends. It is this thirst for knowledge and her commitment to excellence that sets [Intern's Name] apart. In summary, Jiaqi has proven herself to be an exceptional marketing intern, combining her economics background, mathematical acumen, and additional certifications in data science and digital cinema production to drive impactful marketing initiatives. I am confident that she will continue to excel in her future endeavors and make valuable contributions to any organization she joins. Please feel free to reach out to me if you have any further questions or require additional information about Jiaqi. I highly recommend her for any marketing role that demands a strong analytical mindset, a creative approach, and a dedication to achieving exceptional results. Sincerely, Nadia Aikebaier International Engagement coordinator International Student Service, University of Wisconsin-Madison
Katarina Fischer
Kiki is an innovative critical thinker. Her creativity and ability to execute her visions on various projects continues to impress me. She has created countless promotional materials and graphics for our social media marketing, helping to promote International Reach to campus and the community. Kiki is a positive, friendly, and approachable leader which allows her to provide great customer service and be a great addition to any team. For two years in a row, she has helped recruit, screen, and select an impressive cohort of students to represent the international student body in International Reach. When it comes to event coordination and preparation, Kiki has a talent for anticipating and preventing issues, and being flexible and problem solving when those issues do arise. Her hard work and support has helped the International Reach program increase our outreach in the Madison area, build a welcoming community among students in the program, and encourage cross-cultural understanding in Wisconsin.
Experience
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MKT Honorary Marketing Society
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United States
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Marketing Services
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1 - 100 Employee
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Active Member
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Sep 2023 - Present
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Bobcat Company
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United States
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Machinery Manufacturing
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700 & Above Employee
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Business Strategy Co-op
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Jun 2023 - Present
- Conduct in-depth competitor analysis by comparing competitors products’ specs information and development using Excel to identify prevailing market trends - Participate in acquisition processes by performing desk research and dealer interviews on target brand perceptions gleaned from financial reports, product metrics, brand perception, and etc. - Assess Bobcat and other competitors’ financial performance, calculate and compare metrics like profitability, leverage, and liquidity to highlight areas of improvement and predict the trends of different segments - Create consistent reporting templates of market data and monthly financial results using Python, report analytical results and strategic implications to manager - Assist direct manager to devise monthly business strategy by studying competitors’ informative strategies and market movements Show less
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Zhou Agency
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United States
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Financial Services
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1 - 100 Employee
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Marketing Specialist
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May 2023 - Present
- Analyze GA4 traffic acquisition report data, including traffic sources, geography, and conversion rates, to gain insights into website performance - Utilize these insights to devise strategies aimed at enhancing content and maximizing visitor engagement, with a focus on weekly average traffic of 1,000+ visits - Execute email campaign through BigMarker, Zoho and SMS by creating marketing email threads resulting in a 40% increase in webinar attendance and a 15% growth in social media followers Conduct inspiring video campaigns by segmenting platform audience on Youtube, Linkedin and Wechat, highlighting financial webinars to promote the company’s brand -Launch company’s paid media campaigns using A/B test by Google Ads and Google Analytics, resulting a 25% surge in the company’s website traffic and a 11% Youtube subscribers increase within 3 months Show less
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University of Wisconsin-Madison
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Higher Education
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700 & Above Employee
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Global Engagement Team(Cross-culture Speaker Program) Intern
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Jan 2022 - Present
• Organize programs events, including International Students Orientation (1000+ participants), by managing logistics and soliciting feedback from ambassadors to improve the content • Design weekly promotional materials including videos, flyers, and social media posts, and manage social media including Instagram and Facebook, resulting in a 50% increase in subscriptions • Market the program to potential event collaboration requestors in the Madison community through emails, while facilitating email communication between ambassadors to ensure successful events • Recruit 100+ students and choose 25 finalists as ambassadors by evaluation and interviews • Manage program databases on Microsoft Excel to keep information organized and secured Show less
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Samedi Mystery
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Madison, Wisconsin, United States
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Head of Business Development
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Oct 2021 - Dec 2022
• Preside and manage the business development of an immersive Murder Mystery game, resulting in a 210% increase of quarterly profit in 2022 Q2 profit • Lead the in-person training for 15 team members to strengthen their understanding of core business products and enhance overall sales efficiency • Manage 2 active client groups(700+ clients), refining the business strategy for sustained growth • Develop social media strategy on multiple platforms (TikTok, WeChat, FB, etc.) to increase user engagement with marketing posts and amplify brand awareness • Analyzed seasonal impacts of consumer spending using Google Suite, the using the data analysis to formulate and execute promotional plans Show less
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NetEase Games
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China
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Computer Games
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700 & Above Employee
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Social Media Marketing Specialist
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Oct 2020 - Jan 2021
• Participated in the PR communication of game product promotion and events planning • Wrote, formatted, and searched engine optimize daily long-form product promotion articles published on the official NetEase social media accounts • Analyzed engagement data (impressions, subscribers, reader response) through Microsoft Excel • Reported monthly engagement data using Microsoft PowerPoint • Participated in the PR communication of game product promotion and events planning • Wrote, formatted, and searched engine optimize daily long-form product promotion articles published on the official NetEase social media accounts • Analyzed engagement data (impressions, subscribers, reader response) through Microsoft Excel • Reported monthly engagement data using Microsoft PowerPoint
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Menlo College
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United States
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Higher Education
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200 - 300 Employee
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Communication and Marketing Team Member
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Oct 2019 - Jan 2021
• Created videos, photos, flyers, and posts for welcome events and cultural programming • Developed an inspiring video campaign highlighting successful student stories and independently responded to four videos, to promote school programs • Communicated with students and staff through email, weekly newsletters, and social media • Collaborated to coordinate events, including OaktoberFest (the largest event at Menlo College) • Created videos, photos, flyers, and posts for welcome events and cultural programming • Developed an inspiring video campaign highlighting successful student stories and independently responded to four videos, to promote school programs • Communicated with students and staff through email, weekly newsletters, and social media • Collaborated to coordinate events, including OaktoberFest (the largest event at Menlo College)
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Max Volunteer Organization
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Guangdong, China
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Public Relations Manager
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Jul 2019 - Jul 2020
• Responsible for the team's external contact, negotiation, cooperation and other series of work, looking for event partners and sponsors for the internal activities of the team, as well as preliminary material preparation and specific implementation arrangements for offline activities. Designed and executed paper and phone surveys, engaging 250 participants • Conduct content review with the Zhaoqing Government and use the official platform to promote the voluntary activities. • Responsible for the team's external contact, negotiation, cooperation and other series of work, looking for event partners and sponsors for the internal activities of the team, as well as preliminary material preparation and specific implementation arrangements for offline activities. Designed and executed paper and phone surveys, engaging 250 participants • Conduct content review with the Zhaoqing Government and use the official platform to promote the voluntary activities.
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Math and English Tutor
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2019 - 2020
• Delivering tutorial sessions for courses in English and Math for groups of up to 10 senior students. • Responsible for prior-assessment of curriculum, development of suitable resources in collaboration with other presenters, organization and delivery of sessions and coursework marking and feedback. • Delivering tutorial sessions for courses in English and Math for groups of up to 10 senior students. • Responsible for prior-assessment of curriculum, development of suitable resources in collaboration with other presenters, organization and delivery of sessions and coursework marking and feedback.
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Education
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2021 - 2023
University of Wisconsin-Madison
Economics: Mathematical Emphasis -
2019 - 2021
Menlo College
Bachelor's degree, Business
Community
