Experience

Syngenta Group

• Switzerland
• Farming
• 500 - 600 Employee

• Brand Specialist

  • Jun 2021 - Present



上海誉能文化传播有限公司

• Shanghai, China

• Planning Manager

  • Dec 2020 - Jun 2021

  电商活动策划与执行：品牌年度电商活动定位、策略与日播规划;参与艺人对接与执行; 线下活动策划：品牌渠道与公关活动方案年标比稿，完成品牌故事创意概念以及体验机制等内容。 电商活动策划与执行：品牌年度电商活动定位、策略与日播规划;参与艺人对接与执行; 线下活动策划：品牌渠道与公关活动方案年标比稿，完成品牌故事创意概念以及体验机制等内容。



上海艾森营销咨询有限公司 ESSENCE IMC

• Advertising Services
• 1 - 100 Employee

• Planning Supervisor

  • May 2019 - Aug 2020

  营销策划：依据品牌定位及市场动态，拟定品牌营销计划，并对品牌产品定位的发展方向、品牌 价值的表达和品牌塑造提出方案并落实，同时长期为资生堂集团、欧莱雅集团、爱茉莉集团、 LVMH 集团、以及大众消费品、酒类品牌提供创意策划方案; 营销管理：建立品牌竞品及活动营销信息，组织开展市场品牌分析和调研报告，为品牌发展规划 提供信息支持; 营销服务：负责品牌活动的创意撰写、内容策划、公关服务，通过资源整合、市场调研、沟通协调，确保线上线下营销服务的进行; 活动设计：负责活动主题的设计风格把控，进行三方有效沟通(设计师、客户经理)配合，保证活动达到视觉与创意的精确体现与存在效果; 营销策划：依据品牌定位及市场动态，拟定品牌营销计划，并对品牌产品定位的发展方向、品牌 价值的表达和品牌塑造提出方案并落实，同时长期为资生堂集团、欧莱雅集团、爱茉莉集团、 LVMH 集团、以及大众消费品、酒类品牌提供创意策划方案; 营销管理：建立品牌竞品及活动营销信息，组织开展市场品牌分析和调研报告，为品牌发展规划 提供信息支持; 营销服务：负责品牌活动的创意撰写、内容策划、公关服务，通过资源整合、市场调研、沟通协调，确保线上线下营销服务的进行; 活动设计：负责活动主题的设计风格把控，进行三方有效沟通(设计师、客户经理)配合，保证活动达到视觉与创意的精确体现与存在效果;



Business Horizon International Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • Jan 2018 - Dec 2018

  Conducted and Delivered PR event/campaign for clients Assist in producing pitches, proposals, quotations, delivery plans etc. Monitor PR event/campaign process, venue and suppliers management Conducted and Delivered PR event/campaign for clients Assist in producing pitches, proposals, quotations, delivery plans etc. Monitor PR event/campaign process, venue and suppliers management



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• PR Internship

  • Jun 2016 - Sep 2016

  Operated and wrote copywriting on Chinese social media platforms for client Huawei – the world’s largest telecommunications manufacturer. Achieved over 100,000 views for some news releases Involved in researching and writing weekly competing products analysis for supervisors and clients and monitoring public opinion on social media platforms. Praised by supervisor for attention to detail and analytical interpretation Coordinated with suppliers and supported events and activities held by Huawei. Developed and maintained media contacts and leveraged them for client’s needs Participated in creative team meetings to brainstorm ideas. Part of a team that won a pitch valued at millions of pounds (RMB equivalent). Show less