Experience

TeeterPal

• United States
• Education
• 1 - 100 Employee

• Project Manager/Psychology Consultant

  • Jan 2023 - Present

  San Jose, California, United States • Led the summer camp project from planning, execution, to closing, successfully achieved 500+ enrollments and drove a quarterly net profit of $150K • Defined customer segmentation through marketing research and developed marketing strategies to generate leads, resulting in more than 50% first-time enrollments • Managed the external partnership with county recreation centers and special needs organizations, and collected feedback from outside on a bi-weekly basis to optimize the operation… Show more • Led the summer camp project from planning, execution, to closing, successfully achieved 500+ enrollments and drove a quarterly net profit of $150K • Defined customer segmentation through marketing research and developed marketing strategies to generate leads, resulting in more than 50% first-time enrollments • Managed the external partnership with county recreation centers and special needs organizations, and collected feedback from outside on a bi-weekly basis to optimize the operation procedure • Developed and implemented the enrollment data dashboards using G suite for sales, operation, and teachers, allowing different teams can easily access the most relevant data and react efficiently Show less



IntelliPro

• United States
• Staffing and Recruiting
• 400 - 500 Employee

• Technical Recruiter

  • Jul 2022 - Dec 2022

  Santa Clara, California, United States • Facilitated full-cycle recruitment process to support multiple key accounts, including Adobe, Google, and Tiktok, and successfully deliver high-quality candidates within 48 hours • Sourced candidates through job boards (LinkedIn, Monster, Dice etc.), proficient with Boolean search, and expended talent pool through social media and offline events • Engaged with candidates throughout the hiring process and maintained a healthy pipeline to ensure successful placement • Collaborate with… Show more • Facilitated full-cycle recruitment process to support multiple key accounts, including Adobe, Google, and Tiktok, and successfully deliver high-quality candidates within 48 hours • Sourced candidates through job boards (LinkedIn, Monster, Dice etc.), proficient with Boolean search, and expended talent pool through social media and offline events • Engaged with candidates throughout the hiring process and maintained a healthy pipeline to ensure successful placement • Collaborate with hiring managers, internal account managers, and senior recruiters to evaluate job requirement and provide timely feedback on the talent market Show less



Ark7

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Jul 2022

  San Francisco Bay Area • Lead the marketing team to develop market segmentation and go-to-market strategies to drive user growth, successfully increased registered users by 20% in 2 months • Manage the end-to-end customer cycle and run A/B test on each stage to identify opportunities to optimize the conversion funnel, increased registration rate from 1.5% to 14.5% • Develop and implement 4 marketing initiatives per month to drive user growth, track and analyze the performance, and share learnings and best… Show more • Lead the marketing team to develop market segmentation and go-to-market strategies to drive user growth, successfully increased registered users by 20% in 2 months • Manage the end-to-end customer cycle and run A/B test on each stage to identify opportunities to optimize the conversion funnel, increased registration rate from 1.5% to 14.5% • Develop and implement 4 marketing initiatives per month to drive user growth, track and analyze the performance, and share learnings and best practices with stakeholders • Own the influencer relationship, pitch and manage negotiations for new potential partners, and maintain strong relationships with 300+ existing business partners • Work closely with the product team to analyze the user behavioral data, and bring forward new insights to identify growth opportunities Show less



BOSS Zhipin North America

• Content Marketing Specialist

  • Jun 2020 - Nov 2020

  New York, New York, United States • Stayed on top of social media trends and developed channel strategies to acquire different customer segments on WeChat, Instagram, and LinkedIn, increased the social media followers by 15% month-over-month • Created engaging social media content for all channels on a daily basis, resulting in 20% more views • Generated monthly channel reporting to evaluate the performance and made informed data-driven decisions



Liepin Overseas

• United States
• Human Resources Services
• 1 - 100 Employee

• Social Media Operations Specialist

  • Jul 2018 - Feb 2020

  Boston, Massachusetts, United States • Designed and executed social media strategy across 100K followers on WeChat, Weibo, and Facebook, successfully doubled the DAU • Led marketing campaigns to acquire customers, increased new customers by 10% in four months • Support clients to execute talent recruitment campaigns, successfully reached out to 3 times more candidates compared with the previous year • Tracked marketing effort result to optimize the acquisition process, increased candidate Email pool by 115%



Brandeis University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Student Researcher

  • Sep 2017 - May 2019

  Waltham, Massachusetts, United States Independently designed and conducted a behavioral study for Master’s thesis——Multicultural Identity and Body Image, which demonstrated the existence of three types of multicultural identity and cultural differences in body image • Conducted literature review in the relevant area and discussed with project advisor on a weekly basis • Independently designed study and built surveys on Qualtrics to collect data • Prepared IRB review proposal and supplementary materials • Recruited… Show more Independently designed and conducted a behavioral study for Master’s thesis——Multicultural Identity and Body Image, which demonstrated the existence of three types of multicultural identity and cultural differences in body image • Conducted literature review in the relevant area and discussed with project advisor on a weekly basis • Independently designed study and built surveys on Qualtrics to collect data • Prepared IRB review proposal and supplementary materials • Recruited and scheduled participants • Led a team of four undergraduate RAs, facilitated research skill training, and supervised research progress • Independently analyzed experimental data using SPSS and presented in the lab meeting Show less