Experience

JIE Careers - OPPO Authorized Exclusive Distributor Malaysia

• Malaysia
• Telecommunications
• 1 - 100 Employee

• Digital Marketing Executive (Influencer Marketing)

  • Dec 2021 - Present

• Acting Digital Marketing Executive (Influencer Marketing)

  • Jun 2021 - Present

  Responsible in- Plan, execute KOL support for every ongoing and upcoming campaign (which include doing KOL strat, KOL hunting, KOL persona audit to match with campaign TA, KOL support planning (posting content direction and support form), execute ( dealing package and assign content creating direction and posting task), Report analysts.- Handling communications with Influencers, Content Creators, Celebrities, etc to be signed as Key Opinion Leaders (KOL's) or ambassadors for the company's upcoming and ongoing campaigns, launches, and promotions.- Monitoring progress of engagements to ensure all tasks assigned to KOLs are delivered with direction or guidelines given and make sure their posting are on-time.- Tasked to ensure that the contract and budget expectations are agreed upon for both company and endorsers, in order to secure the engagement and ensure that every process goes smoothly. - Responsible for communicating and negotiating with endorsers and achieving mutual understanding and agreement for both company and endorsers.- Building good relationships with ambassadors and KOLs in other to get the more valuable package and smoothly in work. - On shooting set with KOLs or Ambassadors to ensure TVC or content or any advertorials shooting are going smoothly and effective.- KOL content planning for posting - examples: https://www.instagram.com/tv/CKS4uXZgAt7/- KOLs engaged include: Lee Zii Jia, Phei Yong, Chang Yong, Michiyo, Emilyzying, Pauline, Hannah Delisa, Yvonne Chua, HanXiaoAi, Julene Khor - Achievement: engaged 50 pax KOls to support product launch campaign Show less

• Digital Marketing Intern

  • Feb 2020 - Present

  Responsible in:i) Digital Advertorial Planning: Plan advertorial content, assign advertorial to media writing, review and revise advertorial content before publishing, publish the advertorial after approval.ii) Facebook Ads buying:In-charge of Facebook Ads buying (Posting boosting) for Facebook posting to obtain more exposure for posting to accurate TA, which include set up the accurate target TA, geographic, behaviors, demographic, etc.iii) Facebook community management - Plan and executive campaign for Facebook community to enhance the relationship between brands and customers Show less

• Digital Marketing Officer (Digital Advertorial + Influencer Marketing)

  • May 2020 - Present

  Responsible in:i) Advertorial Planning and Execute- Advertorial package buying (deal, negotiation, and close the deals)- assign advertorial campaign to media (Plan advertorial objective, TA and content), Brief, review, and feedback draft, Getting draft approval from management, publish the advertorial on time)- Advertorial result audit and analysis + Case study 2) KOLs campaign management - Handling communications with Influencers, Content Creators, Celebrities, etc to be signed as Key Opinion Leaders (KOL's) or ambassadors for the company's upcoming and ongoing campaigns, launches, and promotions.- Plan, execute KOL support for every ongoing and upcoming campaign.3) Facebook Community - Plan and executive campaign for Facebook community to enhance the relationship between brands and customers Show less



Leesharing Sdn Bhd

• 马来西亚

• Author

  • Sep 2020 - Mar 2022

  - Understand and digest client requirements for advertorial - Provide content angle for clients - Writing advertorial content based on clients brief or direction given - Submit advertorial writing and content on time to ensure the publishment on time - Works example: https://www.leesharing.com/mr-dollar-2021/ https://www.leesharing.com/msi-dec-2021/ https://www.leesharing.com/kpop-joox-2021/ - Understand and digest client requirements for advertorial - Provide content angle for clients - Writing advertorial content based on clients brief or direction given - Submit advertorial writing and content on time to ensure the publishment on time - Works example: https://www.leesharing.com/mr-dollar-2021/ https://www.leesharing.com/msi-dec-2021/ https://www.leesharing.com/kpop-joox-2021/