Product Manager

• Sep 2022 - Present

Product Marketing Manager

• Jan 2022 - Sep 2022

GTM Enablement Manager

• May 2021 - Dec 2021

*Develop product competency within Sales & CS organizations in partnership with enablement and GTM leaders to develop, execute, and assess enablement program approaches.*Deliver and execute product enablement launches and updates, including building the GTM strategy and training in collaboration with product, marketing, and GTM leadership. *Coordinate cross-functionally to ensure alignment when launching new products or features, usually between GTM leaders, Product Managers, Business Development, and Content Enablement Manager*Work with Onboarding Enablement Manager to build, improve, and execute onboarding lifecycles for all GTM teams - including incorporating net new onboarding programs, product rollouts, and feedback from GTM leaders*Collaborate with Content Enablement Manager create and maintain scalable, internal-facing content within LMS to be leveraged throughout onboarding and role-excellence programs Show less

Jr. Account Executive

• Apr 2020 - May 2021

Sales Development Representative

• Sep 2019 - Mar 2020

• Prospected new business opportunities and introduced them to the Yotpo offering through creative outreach techniques and strategies • Evaluated and qualified e-commerce companies to work with while problem-solving and finding solutions for their needs; worked with fellow SDRs to create objection handling library for quick and effective responses • Sourced $170K+ revenue and worked closely with SMB Account Executives to close business • Collaborated with Marketing department to create tailored case studies, which increased win rates by 3-4x • Learned the intricacies of sales processes: quotas, pipeline management, and selling techniques • Consistently contributed enthusiasm, support, and encouragement to other SDR team members on the sales floor Show less

Assistant Tech Hub Lead

• Aug 2017 - Jun 2019

• Determine 30/60/90 day KPIs for sales; increase sales by 15% each quarter• Provide data entry and analysis; help make product cycling decisions based on ROIs• Serve on student marketing board by giving insight and producing lead generation ideas, such as freshmen targeted campaigns • Improve TQM by co-leading quarterly employee meetings to celebrate short-term wins, address shortcomings, and provide solutions

Marketing Liaison

• Mar 2017 - Jul 2017

• Bridged communication gap between sales and marketing through consistent communication of the store's vision, plan, and goals; ensured store's online presence matched in-person experience• Co-led Instagram and Facebook campaigns to promote incoming products, events, and specials; increased Instagram engagement by 40% in one quarter

Growth Marketing Intern

• Dec 2018 - Mar 2019

• Increased new users, buyers, and orders by promoting weekly specials through campus targeted campaigns • Ensured customer satisfaction by relaying concerns to support and management during weekly meetings • Connected and established relationships with on-campus organizations through social media, email, and in-person outreach • Increased new users, buyers, and orders by promoting weekly specials through campus targeted campaigns • Ensured customer satisfaction by relaying concerns to support and management during weekly meetings • Connected and established relationships with on-campus organizations through social media, email, and in-person outreach

Marketing Specialist

• Feb 2016 - Jul 2017

• Rebranded from Executive Alterations & Formalwear to Elan Image as an all-inclusive personal styling and tailoring service; identified, segmented, and targeted new customers • Created 100+ marketing materials for online and offline campaigns targeting and engaging new customer base • Compiled customer list for sales campaigns through CRM and in-person signups; circulated weekly newsletters through MailChimp • Established online presence through Facebook, Instagram, and Wordpress; increased website traffic by 25% through SEO optimization Show less