Experience

FY International LLC

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Analyst

  • Apr 2021 - Present

  Salem, New Hampshire, United States • Conduct a SWOT analysis to describe market trends in the consumer electronics and home appliances sectors, leveraging the insights to procure customer electrics products and enhance current sales and pricing strategies; • Summarize sales and inventory data with Excel to analyze product life cycles and competitive dynamics, providing recommendations for product sourcing and category exploration. • Optimize 20+ Amazon PPC Campaigns for laptops by analyzing search terms and substitutes… Show more • Conduct a SWOT analysis to describe market trends in the consumer electronics and home appliances sectors, leveraging the insights to procure customer electrics products and enhance current sales and pricing strategies; • Summarize sales and inventory data with Excel to analyze product life cycles and competitive dynamics, providing recommendations for product sourcing and category exploration. • Optimize 20+ Amazon PPC Campaigns for laptops by analyzing search terms and substitutes, figuring out peak conversion times, and adjusting budgets and bids accordingly to increase CTR and ROI, and lower ACOS. • Led two team workers to manage Amazon global accounts, responsible for product selection, advertising optimization, and inventory management. Collect and clean sales data with SQL, build monthly & yearly sales dashboards with Excel & Pivot Table to present the online sales across 12 countries, and conclude marketing tactics for sales boost and category expansion to Manager and CEO. • Perform cohort analysis, A/B tests, funnel analysis, and user segmentation with Google Analytics to gain insights into the website's purchase journey, by increasing website traffic, optimizing SEM, and improving landing pages, product recommendations, and calls to action. Show less



Alariss

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Global Business Development

  • Sep 2020 - Dec 2020

  Hyattsville, Maryland, United States • Targeted job seekers for Alariss on LinkedIn and matched competitive candidates with global enterprises that are looking for high-impact talents. • Conducted content marketing and social media marketing on Wechat and LinkedIn. • Enageged in the job boarding platform design and build.



China Construction Bank (Asia) Corporation Limited

• Customer Service Assistant

  • Oct 2017 - Nov 2017

  304 Zhongshan 7th Rd, Liwan Dist., Guangzhou, Guangdong, China • Served 50+ customers per day by completing deposits, withdrawals and transfers, opening or closing accounts, updating account information, exchanging foreign currency and providing special statements, copies, and referrals in person. • Responsible for mobile banking app promotion, installation and maintenance. • Collected customer information, reviews and expectations and entered data into excel.



广州中大城乡规划设计研究院有限公司

• China
• Environmental Services

• Data Analyst & Urban Planner

  • Jul 2017 - Sep 2017

  Building A, SYSU Technology Building, No.135 Xingang West Road, Guangzhou • Collaborated with five urban planning specialists to bid for three tiers of urban renewals in Guangzhou. • Recorded historic preservation and usages of historic properties; coordinated with other five interns to interviewed 60+ residents, shop owners and tourists in one week about architecture reviews and expectations for historic renewal; wrote reports and presented to zoning manager. • Compiled 10+ planning and zoning regulations and policies; created land use map using autoCAD;… Show more • Collaborated with five urban planning specialists to bid for three tiers of urban renewals in Guangzhou. • Recorded historic preservation and usages of historic properties; coordinated with other five interns to interviewed 60+ residents, shop owners and tourists in one week about architecture reviews and expectations for historic renewal; wrote reports and presented to zoning manager. • Compiled 10+ planning and zoning regulations and policies; created land use map using autoCAD; assessed land adaptability and delimited usable land use areas with ArcGIS, speculating directions of downtown development and total area of the available land use. • Evaluated macro environment, capital structures and customer demographics; demonstrated the feasibility analysis of the development of automotive electronics industry in zoning; composed competitive intelligence reports to local government and senior urban planners. Show less