Jiafeng Sng
Mobile Instructional Designer at Gnowbe- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Bio
Sotirios P. Seridis 👨💻
Jiafeng is an enthusiastic and ingenious digital marketer with a unique talent to merge creativity with analytical thinking to deliver innovative business solutions. She is a fast learner, capable to grasp and utilize new skills on the spot and she is well-rounded in all digital marketing channels and disciplines. She has an eye for great design, paired with a flair for campaign planning and data analysis - a winning combination which is a rare find in the digital marketing industry. I would definitely recommend her for any digital marketing role and I would love to collaborate with her in the future!
Sotirios P. Seridis 👨💻
Jiafeng is an enthusiastic and ingenious digital marketer with a unique talent to merge creativity with analytical thinking to deliver innovative business solutions. She is a fast learner, capable to grasp and utilize new skills on the spot and she is well-rounded in all digital marketing channels and disciplines. She has an eye for great design, paired with a flair for campaign planning and data analysis - a winning combination which is a rare find in the digital marketing industry. I would definitely recommend her for any digital marketing role and I would love to collaborate with her in the future!
Sotirios P. Seridis 👨💻
Jiafeng is an enthusiastic and ingenious digital marketer with a unique talent to merge creativity with analytical thinking to deliver innovative business solutions. She is a fast learner, capable to grasp and utilize new skills on the spot and she is well-rounded in all digital marketing channels and disciplines. She has an eye for great design, paired with a flair for campaign planning and data analysis - a winning combination which is a rare find in the digital marketing industry. I would definitely recommend her for any digital marketing role and I would love to collaborate with her in the future!
Sotirios P. Seridis 👨💻
Jiafeng is an enthusiastic and ingenious digital marketer with a unique talent to merge creativity with analytical thinking to deliver innovative business solutions. She is a fast learner, capable to grasp and utilize new skills on the spot and she is well-rounded in all digital marketing channels and disciplines. She has an eye for great design, paired with a flair for campaign planning and data analysis - a winning combination which is a rare find in the digital marketing industry. I would definitely recommend her for any digital marketing role and I would love to collaborate with her in the future!
Credentials
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Ads Display
GoogleAug, 2018- Nov, 2024 -
Ads Search
GoogleAug, 2018- Nov, 2024 -
Adwords Fundamentals
GoogleAug, 2018- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJul, 2018- Nov, 2024
Experience
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Gnowbe
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United States
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Software Development
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1 - 100 Employee
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Mobile Instructional Designer
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Apr 2019 - Present
Gnowbe is a mobile-first microlearning platform which enables enterprises to train, develop and engage their employees any time, any place. I craft delightful mobile-first, web enabled learning experiences for individuals and companies: 1. Storyboarding and learner journey Working with clients to understand learners’ motivations, desired business impacts, and existing pain points, then using these insights to design a learner experience that is learner-centric, engaging, and effective. 2. Content Creation Creating and curating mobile-first content for the modern learner, backed with andragogical principles and elements of gamification. 3. Digital Marketing Copywriting and designing of marketing collateral, including landing pages, EDMs, banners and brochures, etc. Show less
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Razer Inc.
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Digital Marketing Consultant
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Aug 2018 - Aug 2018
Developed a full-funnel marketing campaign to raise awareness and generate conversion for the Razer Broadcaster line: 1. Customer Research and Persona Conducted user research to understand customers’ motivations, goals, and pain points. Integrated research insights into campaign idea and ad copies. 2. Full-Funnel Marketing Campaign Created a media plan detailing projections and budgets for different media channels including Paid Search, Social Media ads, Email marketing, and Display. 3. Remarketing Created audience pools and targeted messages for remarketing using PPC and Email marketing. 4. Copywriting and Design Created visual and textual elements of ad copies including Email, Display, and PPC, backed by keyword research and audience insights. Show less
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Orlando Group Pte Ltd
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Singapore
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Business Development Executive
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Jun 2016 - Aug 2017
Planned and executed company’s marketing efforts, including generating collateral, planning promotional initiatives, and communicating value for B2B and B2C clients: 1. Digital Marketing Support Created and maintained the company website, and managed social media presence. 2. Promotional Activities Sourced for tie-ups with other companies, created referral programs to attract and retain customers, sent direct mailers to existing clientbase, etc. Improved client welfare through marketing initiatives like customized greeting cards, promotion campaigns, personalized gifts, etc. 3. Communicating Value Made complicated product information easily understandable to end-consumers via creation of infographics, guidebooks, presentation decks, etc. 4. B2B Marketing Support Increased B2B sales through the creation of presentation decks for corporate clients throughout the pre- to post-sales process. Aided in event planning of corporate seminars. 5. Design and Graphics Created all graphics for day-to-day operations of the company, including all aforementioned marketing collateral. 6. Recruitment Helped in job recruitment, including the prospect screening and interview process. Show less
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OSIM
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Retail
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1 - 100 Employee
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Marketing Intern
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May 2013 - Aug 2013
Assisted the marketing team in sponsorship management, event management, social media marketing, webshop (ecommerce) maintenance, and graphic design. 1. Social Media Marketing Created banner advertisements and helped in execution of social media contests and challenges. 2. E-commerce Operations Assisted in daily operations of online webstore, from receiving orders to delivery and customer satisfaction. Assisted the marketing team in sponsorship management, event management, social media marketing, webshop (ecommerce) maintenance, and graphic design. 1. Social Media Marketing Created banner advertisements and helped in execution of social media contests and challenges. 2. E-commerce Operations Assisted in daily operations of online webstore, from receiving orders to delivery and customer satisfaction.
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Community
