Senior UX Designer

• Jul 2022 - Present

Senior User Experience Designer

• Apr 2020 - Jul 2022

• In charge of multiple projects as a senior UX designer of Family Hub refrigerator’s digital platform and making design decisions at a product level while envisioning outcomes from a product and a business perspective. • Lead all stages of product design, from exploring new product concepts to detailing the intricacies of the user experience, to the product experience after the launch. • Create UX strategy, interactions, architecture, prototypes, interfaces, and UX diagrams while participating in scoping and estimation discussions. • Guide visual designers of UX/business requirements and deliver the intentions and benefits of design solutions to the cross-functional team to make consensus across the portfolio. • Work closely with product, marketing, engineering, and research teams to align design with product offerings, business requirements/results, and feasibility. • Build the protocol and plan for usability testing on early design in collaboration with a third-party research team, what tasks to conduct on actual users, and how to approach them to get valuable findings. • Manage and participate in workshops and conference calls with global partners, corporations, and acquisitions where English communication is needed. • Organize research data and UX planning and direction in decks and give presentations to the internal design team and stakeholders to communicate the value of UX work and project outcomes clearly and compellingly. Show less

UX and Visual Designer

• Feb 2013 - Mar 2019

• Performed multiple roles and worked on a broad range of design tasks as a multi-disciplined designer while working with different teams including Watson Financial Service Solutions (WFSS), Business Analytics, SPM: ICM and PLCM, Watson Analytics, and Insight Cloud Service. • Led professional projects as a design representative and took responsibilities on all visuals and UX designs focusing on user-centered solutions while collaborating with product teams including offering managers, developers, data scientists, sales teams, and/or service teams. • Managed priorities and methods for execution and made design decisions at a project/product level while understanding design goals that met project missions, feasibility, and client needs. • Coordinated multiple meetings and presented design solutions to stakeholders and integrated feedback into next design iterations. • Ensured design was aligned with business/client requirements through design validation sessions and consistent communication via team channels and sync-up meetings. • Moderated and participated in external design workshops for user engagement as well as internal design workshops with the product teams to write hills ahead of each sprint. • Mentored less experienced designers for their successful onboarding in the organization and shared design resources, latest design knowledge, and feedback to fellow designers for the team's growth. Show less

Graphic Designer & Photographer

• Dec 2010 - Aug 2012

• Performed multiple roles as a designer for multiple retail stores, mainly responsible for a graphic design job, product photography job, and studio coordination. • Created all visuals for regular/seasonal/annual store promotions and events, which visually communicate stories for proposed themes including product packaging, labels, newsprint and commercial ads, e-blasts, in-store flyers, and banners. • Delivered professional and outstanding quality of design work to meet the industry standard in the retail environment. • Brainstormed and proposed ideas based on market research to understand industry trends and business goals. Show less

Marketing Design Intern

• Oct 2010 - Dec 2010

• Assisted the art director for the various design projects in the marketing department: event flyers and advertisements in commercial and print format. • Collaborated with different teams, proposed conceptual ideas and provided graphics upon their request. • Assisted the art director for the various design projects in the marketing department: event flyers and advertisements in commercial and print format. • Collaborated with different teams, proposed conceptual ideas and provided graphics upon their request.

Graphic Design Intern

• Jun 2010 - Sep 2010

• Assisted the art director with creative design work on a publication, Collision Repair magazine. • Showcased ideas for features and page designs using the skills in typography, editorial design, illustration and photo editing. • Assisted the art director with creative design work on a publication, Collision Repair magazine. • Showcased ideas for features and page designs using the skills in typography, editorial design, illustration and photo editing.