Jake Roche

Creative Director at WakeUpCall
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Contact Information
us****@****om
(386) 825-5501
Location
Windsor and Maidenhead, England, United Kingdom, GB

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5.0

/5.0
/ Based on 4 ratings
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Lizzie Liebenhals

Jake was a great find . He came highly recommended and rightly so.. he knows his stuff but for me it’s the way he is flexible adaptable and works into my remits that I love. I wanted someone who was an extension of my brands and he is just that.

Beth Dicken

Jake is a hard working and supportive member of the team. His marketing and social media skills are an asset to the overall business and he has been hugely supportive of my career progression over the last few years.

Kate Dance

Jake is a very confident creative member of the team with a great work ethic and a genuine flair to be immersed in all aspects of the business.

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Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Creative Director
      • Jul 2019 - Present

      We’re not a big stuffy agency. We’re just passionate about helping hospitality brands to grow and come up with great ideas to ensure hotels, restaurants, sports and leisure venues find their voice in an ever-demanding market. To put it simply, we’re all about bringing more people through your door and growing your margins.We’ll help you engage with the people you know and introduce you to people that have yet to experience everything you have to offer. We’ll also make them want to come back again and again.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Marketing Executive
      • Apr 2018 - Apr 2020

      Marketing Executive, QA LTDMarch 2018 - PresentQA is the UK’s largest IT training organisation. As part of the QAL marketing division, my Role included: Campaign management for all product launches under my product area remit. (Project Management and Agile)Creation of all written collateral including flyers, brochures, sales enablement tools and press releases.Content creation for all website pages under my portfolio of products. Arranging content for social campaigns and event promotion.Overseeing the internal communications for all sales enablement through the online sales platform Fuse.Writing award entries for all campaigns that fall under my product portfolio remit.Monthly reporting on the analytics of webpages and email campaigns sent across my product portfolio. This includes detailed board level reports for senior management meetings. Responsible for all marketing campaigns for the re-launch of the Agile portfolio across the company.

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Sales and Marketing Executive
      • Jan 2015 - Jan 2018

      Overseeing key elements of the Sales and Marketing:- Responsible for new business show rounds and maintained a 50% conversion rate throughout- Overseeing and growing the hotel social media accounts including Twitter, Instagram and LinkedIn. - Introduced a Vimeo Channel and wrote, directed dedicated hotel trailer videos.- Duty Manager.- Responsible for induction training for all new starters at the hotel.- Maintaining all 3rd party websites in order to maximise exposure. - Organising and monitoring Local Corporate Production to ensure a core local business clientele.- Writing all hotel press releases, advertising and editorials covering business, weddings, leisure.- Responsible for maintaining the hotel website- Key involvement in the building of new hotel website. Proofreading and development aspects.- Responsible for all hotel award entries and this has resulted in us becoming finalists at major industry awards such as the Hotel Cateys, Beautiful South Awards, Conde Nast Johansens Awards for Excellence, Berkshire Life Food and Drink Awards.-Winner 'Green Company of the Year' - Berkshire Life Food & Drink Awards 2016-Responsible for the planning and execution of the Live & Unwind Festival event in August 2016. I introduced an additional evening to this annual event and hosted the first Open Air Cinema night at the hotel. I also created and launched the events own dedicated website. In total we welcomed over 1,000 guests during this festival weekend. - relaunched the Loyalty Club programme at the hotel to provide a new, interactive service for our guests.- Introduced The Business Club, designed to reward PA's and Bookers who plan events with the hotel. Winner - 2017 Catey Awards 'Sustainable Business Award'Winner - 2017 AA Hospitality Awards 'Eco Hotel of the Year'

    • Conference Host
      • Feb 2014 - Jan 2015

      Responsible for all conferences in the hotel on a daily basis. As the on-site conference contact, i had to efficiently manage my team to ensure the smooth running of multiple conferences of up to 150 people at any given time. - Managed morning C&B team and assigned daily roles - Point of contact for all conference organisers- Daily organisation and running of every in-house conference schedule- Led daily 10 o'clock meeting with operational departments, informing them of all in-house companies' requirements, timings and schedules for the day ahead.- Planned and prepared evening C&B team requirements to ensure an effortless transition at point of handover.

    • United Kingdom
    • Hospitality
    • 100 - 200 Employee
    • Concierge
      • Sep 2012 - Aug 2013

      Prior to six-months of travelling, i returned to The Oakley Court, working in the front line of the hotel operation. - Responsible for greeting guests.- Organising taxis, excursions and dining plans.- Upselling onsite activities and private dining. - Supporting F&B during peak periods to ensure smooth, successful service.- Responsible for daily fire walk. Prior to six-months of travelling, i returned to The Oakley Court, working in the front line of the hotel operation. - Responsible for greeting guests.- Organising taxis, excursions and dining plans.- Upselling onsite activities and private dining. - Supporting F&B during peak periods to ensure smooth, successful service.- Responsible for daily fire walk.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Feb 2012 - Aug 2012

      I worked with a small PR and Marketing team on a wide range of client projects, including media relations, event management and web design. I also project managed some video production and supported the day-to-day activities of the agency, including setting up interviews, handling social media projects, attending exhibitions and compiling media coverage reports. I worked with a small PR and Marketing team on a wide range of client projects, including media relations, event management and web design. I also project managed some video production and supported the day-to-day activities of the agency, including setting up interviews, handling social media projects, attending exhibitions and compiling media coverage reports.

    • Advertising Services
    • 1 - 100 Employee
    • Social Media Assistant
      • Oct 2011 - Jan 2012

      Originally a one month contract, my main responsibilities were to create and operate the social mediachannels for lead clients. Working on closing down sales, I was instructed to promote deals andpromotions using social media sites. By the end of the contract, we had generated over 250,000 pageviews on Facebook and attracted 20,000 followers on Twitter. Originally a one month contract, my main responsibilities were to create and operate the social mediachannels for lead clients. Working on closing down sales, I was instructed to promote deals andpromotions using social media sites. By the end of the contract, we had generated over 250,000 pageviews on Facebook and attracted 20,000 followers on Twitter.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Media Assistant (Work Experience)
      • Sep 2011 - Oct 2011

      Media Assistant (work experience). Working for this leading international film publicity agency, my main responsibilities included Talent handling and CCTV handling at red carpet premieres, including the world premiere of The Three Musketeers and the UK premiere of Tintin: The Secret of the Unicorn. Primarily ensuring the Talent’s time was organised to maximize press exposure, including photo opportunities and live interviews with print, radio and online media. I was also involved in organising press screenings for future film releases and assisting in the running of a press junket for the film 50/50. I wrote the profiles on the DDA company website for the 4 films I worked on during my time with the company.

    • United Kingdom
    • Hospitality
    • 100 - 200 Employee
    • Concierge (Part Time)
      • Apr 2011 - Aug 2011

      As part of the Concierge team at The Oakley Court, my responsibilities included focusing on guest relations, assisting the guests with their daily needs and ensuring the successful running of the front of house at the hotel. As well as this I was responsible for organising transport and activities for the guests and assisting the reception. During my summer working at the hotel I was regularly left in charge of the concierge desk. As part of the Concierge team at The Oakley Court, my responsibilities included focusing on guest relations, assisting the guests with their daily needs and ensuring the successful running of the front of house at the hotel. As well as this I was responsible for organising transport and activities for the guests and assisting the reception. During my summer working at the hotel I was regularly left in charge of the concierge desk.

    • United Kingdom
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Boarding Activities Technician
      • Sep 2009 - Mar 2011

      BAT Activities Supervisor, responsible for running evening activities for the boarders aged between 7-18,including drama workshops and sports as well as assisting in prep sessions and running the weekend library service. I also assisted on school trips for years 6-9. BAT Activities Supervisor, responsible for running evening activities for the boarders aged between 7-18,including drama workshops and sports as well as assisting in prep sessions and running the weekend library service. I also assisted on school trips for years 6-9.

    • United Kingdom
    • Spectator Sports
    • 100 - 200 Employee
    • Media Assistant
      • Sep 2007 - May 2009

      Media Assistant responsible for website press releases and creating video highlight packages for the online Reading World subscription service. Media Assistant responsible for website press releases and creating video highlight packages for the online Reading World subscription service.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Cashier and Customer Assistant
      • Jan 2007 - Jan 2009

      Cashier and Customer Assistant dealing with customer accounts, enquiries and money management. Cashier and Customer Assistant dealing with customer accounts, enquiries and money management.

Education

  • Royal Holloway, University of London
    BA, Film and Television
    2008 - 2011
  • Licensed Victualler's School Ascot
    3 A Levels grade ABB, English Literature (British and Commonwealth)
    2004 - 2008
  • Licensed Victuallers' School
    2004 - 2008

Community

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