• Jul 2022 - Present

-As the leader of the strategic and functional consulting team, my primary objective is to guide clients towards transforming their business with a strong focus on enhancing Customer Experience (CX).-I spearhead consultative sessions with clients to pinpoint their goals and subsequently deliver a comprehensive roadmap that offers clear visibility into the path required to achieve their objectives.-I steer clients towards accomplishing their goals by leveraging cutting-edge CX methodologies.-I head the team of strategic consultants and ensure their exceptional performance in the projects they undertake.-I lead a cross-functional team responsible for the seamless setup and successful launch of Commerce projects, online stores, and marketplaces.-I actively contribute to the development of innovative products/services that empower the sales department to diversify and expand their market offerings. Show less

• Sep 2021 - Present

-Application of methodological tools such as Buyer Persona, Customer Journey Map, and Service Blueprint for developing customer-focused business strategies centered around Customer Experience.-Conducting market research across all sectors of the national economy, with a focus on uncovering insights, opportunities, and best-in-class practices to provide comprehensive, practical, and actionable diagnoses to our clients.-Continuous knowledge update, utilizing the ORACLE suite and CX.Designing and implementing technical and functional aspects of E-Commerce using tools like ORACLE COMMERCE.-Leading sessions to assess internal processes with clients, delivering concrete recommendations and actions aimed at achieving digital and organizational transformation. Show less

User Researcher

• Oct 2022 - Present

-I collaborated with cross-functional teams in designing, developing, and launching a product creation strategy for the Latin American market, which involved market research and competitor analysis. -I worked closely with design, development, and marketing teams to create the launch roadmap for the program and successfully bring it to market. -I conducted user interviews as a qualitative research method to identify and address the actual needs of the customers, ensuring that the product we launched effectively solved their real problems. -Conceptualizing interviews findings in a Show less

• May 2016 - Oct 2021

-I developed and executed the digital marketing strategy for the company's online channel, which accounted for a 12% share of total sales and increased the average ticket size by 200%.-I coordinated the execution of the inbound marketing plan for the company's digital channel.-I created and updated the promotional portfolio for the consumer goods category, increasing its market share by 5% and ensuring a positive ROI.-I led the trade marketing process in retail.Achievements:-Growth over 180% for the first year and 35% for the second year at www.alumitienda.com-Category margin improvement by reducing portfolio SKU’s.-Savings in packaging material eliminating irrelevant attributes. Show less

• May 2016 - May 2016

-Desarrollar el portafolio promocional para la categoría de consumo masivo.-Contribuir al desarrollo de estrategias comerciales para los canales tradicional y moderno (incentivos, convenios, ofertas, promociones).

National Trade Marketing Analyst

• Mar 2013 - Dec 2015

-I consolidated the brand visibility strategy for the national plan in the traditional channel, which resulted in a 98% increase in sales. -I coordinated the development of appropriate POP (Point of Purchase) materials for sales channels, enhancing the display at the points of sale. -I executed and coordinated the incentive plan for client sales forces. -I conducted product launches and trained internal and external sales teams on new products. -I managed an annual budget of 7.2 billion for the traditional channel. Achievements: -98% growth in sales and coverage of the visibility plan in the retail and wholesale channel in Colombia. Show less

Publicity Internship

• Aug 2010 - Aug 2011

-Customer service for company’s assets advertising -Lead the maintenance staff (8) for customer requirements. Achievements: -In charge of supervise and guarantee the change of the new image for PEPSI in Valle del Cauca, Colombia -Customer service for company’s assets advertising -Lead the maintenance staff (8) for customer requirements. Achievements: -In charge of supervise and guarantee the change of the new image for PEPSI in Valle del Cauca, Colombia