Growth Marketing Manager

• Feb 2022 - Present

As the Growth Marketing Manager at Pawlyclinic, I spearhead data-driven marketing initiatives across Singapore and Indonesia, focusing on user acquisition, retention, and engagement. Key accomplishments and responsibilities include: ● Led cross-functional team to drive 90% QoQ user acquisition growth with comprehensive growth marketing ● Implemented SEO best practices, resulting in a 500,000 yearly organic website traffic in 12 months ● Managed and optimized PPC campaigns, reducing CPA by 60% and increasing conversion rates by 120% ● Executed App Store Optimization and managed paid ads, resulting in an 80% increase in app downloads Show less

Senior Marketing Director

• May 2021 - Present

As a Digital Savvy Real Estate Strategist and Realtor, my expertise lies in leveraging technology and data-driven insights to deliver exceptional real estate solutions. Key accomplishments and responsibilities include:● Utilizing digital marketing strategies to optimize property listings, ensuring maximum visibility and reaching the ideal target audience.● Analyzing market trends and data to provide strategic advice on property investment, management, leasing, selling, and purchasing.● Implementing technology-driven tools to streamline property search and transaction processes, enhancing customer experience and efficiency.● Collaborating with clients to develop tailored real estate strategies that align with their financial goals and market opportunities.● Leading and mentoring a team of real estate professionals, fostering a culture of innovation and continuous improvement. Show less

Marketing Director

• Aug 2019 - Apr 2021

Marketing Manager

• Apr 2018 - Aug 2019

Marketing Associate

• Sep 2017 - Apr 2018

Digital Growth Hacker

• Feb 2021 - Dec 2021

As a Digital Growth Hacker, I drive growth for e-commerce stores across Singapore, Hong Kong, and Australia using data-driven strategies. Key accomplishments and responsibilities include: ● Led a team in executing growth strategies, resulting in 160% QoQ revenue growth, from $162,000 to $422,600 ● Conducted A/B tests and landing page optimizations, leading to a 30% increase in conversion rates ● Used marketing automation to boost lead-to-customer conversion rate by 20% As a Digital Growth Hacker, I drive growth for e-commerce stores across Singapore, Hong Kong, and Australia using data-driven strategies. Key accomplishments and responsibilities include: ● Led a team in executing growth strategies, resulting in 160% QoQ revenue growth, from $162,000 to $422,600 ● Conducted A/B tests and landing page optimizations, leading to a 30% increase in conversion rates ● Used marketing automation to boost lead-to-customer conversion rate by 20%

Adjunct Trainer (Entrepreneurship & Digital Marketing), Advisor

• Jul 2020 - Feb 2021

As an Adjunct Trainer, I specialize in designing and delivering high-quality courses for mid-career professionals, managers, executives, and technicians (PMETs). My focus lies in empowering learners to acquire and apply essential skills across various domains. Key accomplishments and responsibilities include: ● Developing comprehensive and engaging course content in Ecommerce Entrepreneurship, Digital Marketing, and Product Marketing & Sales, tailored to the needs of PMETs. ● Facilitating interactive training sessions that encourage active participation, hands-on learning, and practical application of newly acquired skills. ● Continuously evaluating and refining course materials to ensure alignment with industry trends, best practices, and the diverse learning needs of participants. Show less

Founder of multiple e-Commerce brands

• Oct 2019 - Feb 2021

As an E-commerce Founder, I drive growth for multiple international e-commerce stores through strategic business development, marketing, and account management. Key accomplishments and responsibilities include: ● Managed media buying on Facebook, Snapchat, Pinterest, and Google Ads, achieving $130,000 monthly sales in just three months with a $40,000 budget ● Oversaw influencer content on Instagram and TikTok, yielding a 50% visibility increase and 30% higher user engagement As an E-commerce Founder, I drive growth for multiple international e-commerce stores through strategic business development, marketing, and account management. Key accomplishments and responsibilities include: ● Managed media buying on Facebook, Snapchat, Pinterest, and Google Ads, achieving $130,000 monthly sales in just three months with a $40,000 budget ● Oversaw influencer content on Instagram and TikTok, yielding a 50% visibility increase and 30% higher user engagement

Co Founder, COO/CMO

• Nov 2015 - Oct 2017

Flying Chalks was conceived with the mission of enhancing the overseas studies experience for tertiary students worldwide. Our world's first intelligent one-stop platform for international students worldwide allows them to seamlessly PLAN their overseas journey, benefit from SHARED experiences and CONNECT with other students with ease. As the Co-Founder and Chief Operating Officer/Chief Marketing Officer at Flying Chalks, I am dedicated to enhancing the overseas study experience for students worldwide through our intelligent one-stop platform. My role encompasses overseeing daily operations, marketing strategies, and talent acquisition. Key responsibilities include: • Managing a diverse range of marketing channels, including SEM, Email Marketing, Facebook, Instagram, Pinterest, and Ambassador Program, across the APAC region. • Overseeing daily operations, ensuring seamless collaboration and execution across all departments, and leading the team of executives to achieve organizational goals. • Developing and implementing a comprehensive recruitment plan for open positions, streamlining the interviewing process to identify and attract top talent. As part of the Flying Chalks team, I am proud of the awards and accolades we have received, which include: • K-Startup Grand Challenge 2016: Invited as one of the top 78 startups from 2,400 applicants across 124 countries. • Startup Pitching Competition: Secured 2nd place in a live on-stage battle organized by CoAssets. • Publicis90 Competition: Ranked in the top 320 among 3,600 applications from 141 countries. • P.A.K Entrepreneurs' Challenge 2016: Awarded 2nd place for our executable and validated business idea. • SICC-SMU EUREKA! PRIZE: Finalist in a competition aimed at fostering innovative business ideas. Through my leadership as COO/CMO, I remain committed to driving the growth and success of Flying Chalks, making a meaningful impact on the overseas study experience for students worldwide. Show less

Graduate Teaching Assistant for Decision Analysis (MBA) class

• Oct 2015 - Dec 2015

As a Graduate Teaching Assistant for the Decision Analysis (MBA) class, my role focuses on supporting the Professor in various aspects of course administration, assessment, and student engagement. Key responsibilities include: • Assisting the Professor in managing finished work, preparing instructional materials, and maintaining organized records of student progress. • Monitoring student performance through regular tests and exams, providing the Professor with valuable insights to inform teaching strategies and interventions. • Offering consultation and guidance to graduate students, addressing their questions and concerns, and facilitating their learning experience in the Decision Analysis course. In this role, I am committed to ensuring a positive and productive learning environment, helping students to excel in their Decision Analysis studies and advance their MBA journey. Show less

Business Development and Operations Executive

• May 2014 - Aug 2014

As a Business Development and Operations Executive at Travelmob, which was acquired by HomeAway and subsequently by Expedia Group, my role focuses on fostering supplier relationships, providing customer support, and ensuring smooth daily operations. Key responsibilities include: • Managing supplier accounts and nurturing strong working relationships to ensure seamless collaboration and top performance on the Travelmob platform, now part of Expedia Group. • Delivering exceptional customer support to both suppliers and clients, addressing concerns and inquiries, and cultivating a positive user experience on the platform. • Monitoring and tracking daily business operations, pinpointing opportunities for improvement, and executing data-driven strategies to boost efficiency and customer satisfaction. In this role, I am dedicated to maximizing the potential of Travelmob within the Expedia Group ecosystem, offering outstanding service to our suppliers and clients while driving continuous growth and operational excellence. Show less

Corporate Sales Trainer

• Apr 2012 - Jul 2012

As a Corporate Sales Trainer at Appco Group Asia, my role focuses on elevating the skills and performance of the sales team through effective training, setting standards, and promoting excellence in customer service. Key responsibilities include: • Establishing benchmarks within the sales team regarding customer assessments, product knowledge, and sales techniques to ensure consistent performance and adherence to best practices. • Enhancing the client's reputation by fostering a culture of exceptional customer service, creating positive experiences for customers and driving customer loyalty. • Training new sales executives to quickly develop their skills and knowledge, empowering them to achieve and exceed sales targets. In this role, I am committed to driving the success of the sales team at Appco Group Asia, helping each member reach their full potential and contributing to the overall growth and reputation of the company. Show less

Telemarketer

• Jan 2012 - Jan 2012

As a Telemarketer at DKSH, my role focuses on expanding the company's client base and ensuring the organization and maintenance of our databases. Key responsibilities include: • Proactively developing new prospects for the company through targeted outbound calls, effectively promoting our products and services to generate leads and drive business growth. • Organizing and maintaining company databases to ensure accurate and up-to-date information, facilitating efficient communication and targeted marketing efforts. In this role, I am dedicated to contributing to DKSH's growth by identifying new business opportunities and maintaining a well-organized database to support the company's sales and marketing initiatives. Show less