Experience

Simple Simple Advertising

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative and Strategic Director

  • Sep 2006 - Present

  I founded Simple Simple, originally, to provide digital solutions for the restaurant and entertainment industries, building websites, providing branding, custom process solutions, and ad buying. During that time I worked closely with Northland Properties, Concorde Group, and a variety of restaurant chains including Moxie's and Denny's. I helped open several restaurants that have been featured in Canada's top 100 and have worked closely with some of Canada's great chefs and restauranteurs. Over the past ten years I pivoted Simple Simple's direction so that we have a larger focus on providing organizations with comprehensive digital marketing strategy which helps to unite siloed business groups within companies and provide custom built business intelligence. In this capacity I have created digital revenue models, advertising optimization, and attribution strategies for global and local brands, including ATCO, Sandman Hotels, Mayfair Diagnostics, and Heritage Park. I lead a team of analysts, ad buyers, web developers, and graphic designers that help to produce long term strategies which merge the needs of assorted business groups. I have lead projects for Ericsson, Systech, Calgary Public Library, CBC, Lethbridge College, MNP Center, among others. Show less



Toqueboy Studios

• Calgary, Alberta, Canada

• Creative Director

  • Jun 2000 - Jun 2006

  I was the founder and creative director for Toqueboy Studios where we specialized in high-end brand design for film, TV, and hospitality. In that capacity I helped launch over 20 different restaurants providing branding and interior design while assisting with advertising initiatives. I was also influential in creating websites for Alliance Atlantis film releases and collateral material for MTV, Showcase, Fabutan, and Hockey Canada, among others. I was the founder and creative director for Toqueboy Studios where we specialized in high-end brand design for film, TV, and hospitality. In that capacity I helped launch over 20 different restaurants providing branding and interior design while assisting with advertising initiatives. I was also influential in creating websites for Alliance Atlantis film releases and collateral material for MTV, Showcase, Fabutan, and Hockey Canada, among others.