Experience

Sportneer

• Sporting Goods
• 1 - 100 Employee

• Creative Director

  • Jan 2022 - Present

  - Working with teams across the globe, I conceptualize, edit, and/or give final approval on commercials and internet productions to be broadcast globally. - Serve as an all-purpose writer, performing copy writing duties, crafting slogans, naming products, and participating in the development of advertising campaigns for the Sportneer and Tribit brands. - Lead on-site event responsibilities, including conceptualizing event spaces, planning promotion events, and staffing needs, working with designers to produce on-site visuals, and ordering all event materials. - Held a key role in the branding of new products and existing product campaigns, including naming over twenty products and over a dozen key messages and taglines for the brand's products. Show less



Tribit Official

• Creative Director

  • Jan 2022 - Present

  - Working with teams across the globe, I conceptualize, edit, and/or give final approval on commercials and internet productions to be broadcast globally. - Serve as an all-purpose writer, performing copywriting duties, crafting slogans, naming products, and participating in the development of advertising campaigns for the Sportneer and Tribit brands. - Lead on-site event responsibilities, including conceptualizing event spaces, planning promotion events, and staffing needs, working with designers to produce on-site visuals, and ordering all event materials. - Held a key role in the branding of new products and existing product campaigns, including naming over twenty products and over a dozen key messages and taglines for the brand's products. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Writer, Editor, Curriculum Developer

  • Sep 2013 - Present

  - Created and conducted biweekly training programs for the curriculum team. Establishing a standard writing, formatting, image, and design style, reducing the critical error rate from 35% to 8%. – MelotTechnologies - Developed the company's third-grade online curriculum from a pre-existing outline. 75% of the first student group to complete the class received a "Superior" ranking on their TOFEL Junior exams. – Beilu - Contributed over eight hundred pieces of original content supporting the company's products, including games, essays, articles, and teacher support material. – Cambium Learning Group - Led the initiative to implement a new curriculum in an established school. The new curriculum increased student's vocabulary, on average, three times more than students under the previously used curriculum. - Zhejiang Foreign Language Show less



International Institute of Education

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Lead Designer

  • Feb 2020 - Jan 2022

  - Pitched multiple concepts of an educational gaming platform to the CEO and secured a $3,000,000 Phase 1 budget. - Reimagined the company’s promotional material and delivered a more vibrant and interactive demonstration product to the marketing team. - Worked company-wide to create original material, gamify existing material, and brainstorm the direction of various products across all stages of the production timeline. - Pitched multiple concepts of an educational gaming platform to the CEO and secured a $3,000,000 Phase 1 budget. - Reimagined the company’s promotional material and delivered a more vibrant and interactive demonstration product to the marketing team. - Worked company-wide to create original material, gamify existing material, and brainstorm the direction of various products across all stages of the production timeline.



GAMA - Game Manufacturers Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Event Manager

  • Jun 2003 - Jul 2013

  - Managed a team of twelve workers in a high traffic department responsible for half of the events foot traffic. - Improved upon department standards increasing department efficiency and attendee satisfaction by an estimated 82%. - Developed two original programming blocks for the event which brought in additional revenue streams during off-peak event hours. - Managed a team of twelve workers in a high traffic department responsible for half of the events foot traffic. - Improved upon department standards increasing department efficiency and attendee satisfaction by an estimated 82%. - Developed two original programming blocks for the event which brought in additional revenue streams during off-peak event hours.